Trending News
Ad Formats For CTV: In-Stream and Interactive CTV Adverts
Connected television (CTV) has now penetrated the majority of households in the US with similar, or even higher, rates in other countries. This is a perfect audience for advertisements, especially given the advanced targeting that can be done to narrow an audience down to a single location or even a single account. However, not all advertising is the same, with different Ad Formats better suited for some audiences; luckily, this site can help you understand the different kinds of formats for an advertisement.
In-Stream Adverts
In-stream advertisements are video Ad Formats, which revolve around the consumption of media on a CTV device. They are either mandatory or allow the user to skip the rest of the ad after several seconds, giving the advertiser a chance to ‘hook’ them. This method of advertising comes in three different types:
Video Pre-roll: These ads are played before the video content the user-selected; this Ad Formats type has the greatest chance of being viewed by the user and grabbing their attention as it hasn’t already been grabbed by the main content.
Video Mid-roll: This type functions more like a traditional ad break on television, with ads punctuating the main content at set intervals. This format carries a higher risk of annoying the user, or contributing to ad fatigue, as it is actively interrupting the content they chose to view. This type of ad, however, is sometimes appreciated by users who are more accustomed to traditional ad breaks.
Video Post-roll: Finally, this ad type is played after the main content has finished and has the lowest interference with the user’s viewing experience. Whilst there is the risk the user may just close the video, after all, they’ve watched what they intended to, there’s a higher chance of them acting on the ad’s call to action, as they’ve already completed the video.
Interactive CTV Advertising Formats
These formats all include interaction with the user beyond simply watching the advert, with the aim of increasing engagement with the ad and conversion of impressions into sales. Research has identified that users spend 47% more time on an interactive ad versus the non-interactive alternative. This shows the effectiveness of adding an interactive element to your advertising campaign; here are some examples of interactive advertising:
Dynamic Ads: This type of ad incorporates information relevant to the user, such as their weather, the time of day, their location, and so on. This allows ads to be more relevant to the user’s current situation; for example, when it’s forecasted to rain heavily, an ad for a food delivery service could be displayed, referencing to stay dry inside and order food instead.
Shoppable QR: A type of ad, which includes a QR-code within it; this acts as a call to action for the user to scan the code with their phone, which directs them to the advertiser’s website. This kind of interaction has a novelty to some users that is enticing, and as the website is opened on a mobile device, following a call to action doesn’t disrupt their viewing.
Selectable Ads: An interesting option, where users are presented with multiple ads options and can select which they want to view. This allows them to choose the ad that most interests them, which they’ll be more engaged with as a result.
Flexible Ads: Shorter video ads, typically no more than 30 seconds, which have the option of further engagement and interaction. This type of ad makes use of timers that become a call-to-action, such as ‘learn more’ or ‘continue.’
Overlays: This is an additional layer of advertising placed on top of an ad video. An overlay can include additional branding and interactive elements, such as hyperlinks to products, questionnaires, and maybe even mini-games to play.
The Takeaway
Advertising is a complex subject, but it’s vastly important to the success of any business and so understanding the different types of advertising formats is crucial. This article has broken down and explained various types of Connected TV ads to help you understand the variety available, as well as their benefits. However, choosing the appropriate advertising format for your campaign to be successful is a difficult choice that requires both information and experience and which can be daunting or too time-consuming for some companies. This is where services like The Viewpoint come in, providing you with personal assistance and ad management to ensure your campaign is a success.
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Trending News
Jay Slater: Search Continues of British Teenager Missing on Spanish Island
(CTN News) – Following his attendance at a music event, British teenager Jay Slater went missing a week ago. The authorities on the Spanish island of Tenerife are still hunting for him.
A GoFundMe fundraising effort has been set up to aid in the search for Slater, 19, who went missing after attending the NRG event in the southern part of the island.
He was last heard between 8 and 9 a.m. local time (3-4 a.m. ET) on June 17. A friend of Slater’s called Lucy Mae spearheaded the effort, claiming to have left the event on Sunday before Slater.
According to the fundraiser, Jay Slater contacted her the next day at approximately 8.30 a.m. local time, telling her he was “lost in the mountains” and that his phone only had 1% battery left.
A map on the website indicates Jay Slater’s last known position, which is around 40 kilometers (25 miles) from the festival venue in the Teno Rural Park in northwest Tenerife. The fundraising claim states that Jay Slater informed Lucy Mae that he left the festival with two males he met and that they went to a far-off place together.
The Guardia Civil de Spain, responsible for the adolescent’s search, published a video on X showing police scouting arid, hilly terrain and swooping over steep ravines on a helicopter.
CTN has contacted the Guardia Civil for comments on the hunt. In the northern English county of Lancashire, where Jay Slater was born, police reported communicating with the Guardia Civil.
The Lancashire Police Force released a statement on Friday: “Although this case is outside the purview of UK policing, we have extended an offer of support to the Guardia Civil to see if they need any additional resources.”
“They have acknowledged that, as of right now, they are certain they have the resources they need, but that offer is still open, and they will get in touch with us if their assessment changes.”
The UK Foreign Office informed CNN in a statement on Monday that it is aware of Slater’s situation.
A spokesman said, “We are in contact with the local authorities and are supporting the family of a British man who is missing in Spain.” The NRG event stated Slater’s disappearance on Saturday.
The festival said on Instagram, “That such a devastating situation has arisen has deeply affected us all.”
“We are motivated by the tenacity and determination of Jay slater family members, who arrived in Tenerife under extremely trying circumstances, and we have been able to provide them with some practical support.”
A Spanish archipelago in the Atlantic Ocean off the west coast of Africa is called the Canary Islands, of which Tenerife is a part. Its mild environment all year round has made it a favorite vacation spot for a long time.
Following a string of travelers going missing in Greece’s oppressive heat is Slater’s disappearance.
The nearest monitoring station to Slater’s disappearance, which is situated at an airport in the southern part of the island, has recorded high temperatures in the mid-20s Celsius (upper-70s Fahrenheit), with lows in the upper teens Celsius (mid-60s Fahrenheit), according to CNN meteorologist Monica Garrett.
Garrett said, “There have been no reports of rain; conditions have been sunny with some occasional clouds.”
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Shopping
The Next Men’s Fashion Trends According to London’s Fashion Week
A lot of menswear collection is coming out amidst the pandemic. With that, London’s Men’s Fashion Trends week showcased genderless clothing made by famous designers across the globe.
This benefits a wide range of audiences looking for new normal outfits, irrespective of the season.
Fashion week became so political that it caters to a larger audience in the past years. The best example is when Bethany Williams, a well-known designer, made use of the platform to work with social change in London. It brought many opportunities to see more of her feature-inspired collections in a wider market as well.
Curious to see different outfits that might suit you, gentlemen? Well, look no further!
The Most-Bought Men’s Fashion Trends In 2021
Men’s Shorts
To break gender inequality, men can also wear shorts. This is the most comfortable and cool to wear during the summer. Men wearing shorts became more popular because of TikTok, where the millennials spend most of their time during the lockdown.
Men’s shorts come in different styles and materials, depending on the style of outfit you want to achieve. Some shorts are pleated and others are baggies but both serve enough comfort for the gents.
Streetwear Jeans
Combining streetwear clothes with jeans and sneakers will make you well-dressed. Choose high-quality items, especially in picking out jeans not to wear out shortly. Keep an eye on the fabric whether it meets the fashion standards. Also, know the right fitting by measuring your body type before purchasing a pair of pants. This will help to look at your best.
One more thing is to select the type of streetwear jeans that will match your overall outfit. It could be denim or cargo jeans according to your needs.
Plaid Pants
Buying individual pieces of menswear is much recommended than getting a matching suit. And so, plaid pants for men are a great investment to still sort out amazing outfits. It is very versatile that can go with a variety of tops, like a hoodie, polo, and shirt. It is also good to pair with sneakers to look more casual.
However, most plaid plants have complex designs making it harder to find what goes well with them. Do research on how to style plaid pants right, not all patterns can match such types of pants very well.
To mention a few tops that best fit for plaid pants includes denim jacket, printed shirt, black shirt, dark-colored velvet blazer, and any darker shade shirts.
Tank Tops
Most men prefer wearing tank tops to a plain shirt for some reason. It is very functional that can be worn on the beach or during normal days. There are plain tank tops and those with pattern designs, whichever suits your style.
Compared to other men’s fashion trends, this one is the simplest and yet can be styled in different ways. Brighter shade tank tops are best combined with jeans or shorts. When it is too loose, slim-fit bottoms are its perfect pair. Some may opt to wear tank tops with an undershirt to pull off a stylish outfit or a blazer to look cooler.
Final Thoughts
Identifying the proper outfits for your everyday activities can add up to your comfort and confidence. More than that, Men’s Fashion Trends make a way to adapt to social changes especially these days with political matters, for instance. The fashion week in London may not be celebrated as before but it still unites many designers around the world to show their masterworks.
It includes impressive Men’s Fashion Trends that capture much heart and has also introduced new designers. Such a digital collection of Men’s Fashion Trends reaches millions of audiences.
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News
Boeing 737 MAX Fails FAA Audit, Whistleblower Found Dead
The Federal Aviation Administration (FAA) examined Boeing’s 737 MAX production process after a fuselage panel blew off an Alaska Airlines jet in January, and 33 of 89 audits failed, according to The New York Times on Monday.
According to the New York Times, Boeing failed a check dealing with the component that blew off the jet, known as a door plug, in the extensive examination, citing an FAA presentation seen by the NYT.
The supplier Spirit AeroSystems, which manufactures the MAX fuselage, passed six of 13 audits and failed the rest, according to the report. Additionally, an audit at Spirit focusing on the door plug component revealed five faults and failed the one dealing with the component’s installation, according to the report.
The audit expressed concerns about the technicians who completed the job and discovered that the company “failed to determine the knowledge necessary for the operation of its processes,” according to the report.
Spirit also failed examinations involving a cargo door and the installation of cockpit windows, according to the report.
Based on the FAA audit, Boeing is continuing to implement immediate adjustments and formulating a plan to improve safety and quality, according to an emailed statement.
The FAA and Spirit AeroSystems did not immediately respond to Reuters’ requests for comment.
Earlier in the day, U.S. Transportation Secretary Pete Buttigieg stated that he expected Boeing to participate in the Justice Department and National Transportation Safety Board investigations into the 737 MAX 9 mid-air disaster on January 5.
The FAA’s Michael Whitaker stated that the agency and Boeing plan to establish the goals that the firm must reach in order to increase the MAX manufacturing pace over the next 30 days.
Last Monday, the government stated that it discovered “non-compliance issues in Boeing’s manufacturing process control, parts handling and storage, and product control”.
Meanwhile, New Zealand’s Transport Accident Investigation Commission announced on Tuesday that it has seized the cockpit voice recorder and flight data recorder of a Latam AM Airlines Boeing 787 following a mid-air mishap that injured around 50 persons.
According to local media sources, the aircraft’s abrupt drop in altitude caused passengers to fly into the cabin’s roof before descending back to the floor.
The airline did not identify the nature of the technical issue. According to the Sydney Morning Herald, the pilot said that his gauges went blank and he was unable to fly the jet.
There were no significant injuries, however seven of the 263 passengers and three of the nine crew members on Latam aircraft 800 were transported to the hospital after landing in Auckland.
According to the New Zealand accident investigator, Chilean officials said they had begun a probe into the flight and were collaborating with their investigations. The flight was en route from Sydney to Santiago, Chile, via Auckland.
A TAIC spokeswoman stated that given the incident on Monday’s Sydney-Auckland flight happened in international airspace, it was up to Chile’s accident investigation body, Direccion General de Aeronautica Civil (DGAC), to launch an investigation.
“TAIC is in the process of gathering evidence relevant to the inquiry, including seizing the cockpit voice and flight data recorders,” the agency said in a statement. The so-called “black boxes” will reveal further information about the flight’s course and communications between pilots.
The DGAC said in a statement that it was collaborating with TAIC on the probe. LatamTAM did not immediately answer to a question about whether it had delivered the black boxes to TAIC. Earlier on Tuesday, the airline stated that it will assist the relevant authorities with any investigations.
According to safety experts, the majority of aircraft accidents are caused by a complex combination of variables that must be thoroughly explored.
The Civil Aviation Authority of New Zealand said in a statement that it will cooperate with the probe if necessary.
The duration of cockpit recordings has resurfaced in the aviation industry, following the discovery that voice recorder data on the Alaska Airlines Boeing 737 MAX 9 jet that lost a panel mid-flight in January was rewritten.
Boeing whistleblower found dead
In other Boeing News, a notable Boeing whistleblower, a former quality manager who expressed concerns about manufacturing methods at the company’s 787 Dreamliner factory in South Carolina, was found dead on Saturday of an alleged self-inflicted gunshot wound.
John Barnett, a whistleblower, was in Charleston for a deposition in a case in which he claimed Boeing retaliated against him for complaining about quality and safety.
Boeing has struggled with quality issues in both design and manufacture for years, most notably following the disasters of two Boeing 737 Max jets in 2018 and 2019, as well as when a fuselage panel blew off on a Max flight shortly after takeoff two months ago.
Mr. Barnett filed the complaint against Boeing with the U.S. Labor Department in 2017 under the AIR21 Whistleblower Protection Program, which shields employees of aircraft manufacturers who report information about airline safety issues. He quit the company that year.
The Charleston County Coroner’s Office confirmed the death, stating that it seemed to be “a result of a self-inflicted gunshot wound.”
In a statement, the Charleston Police Department stated it was investigating the coroner’s findings. “Detectives are actively investigating this case and are awaiting the formal cause of death, along with any additional findings that might shed further light on the circumstances surrounding the death of Mr. Barnett,” the department stated in a statement.
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