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7 TACTICS TO BOOST INSTAGRAM ENGAGEMENT BACKED BY RESEARCH

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Instagram marketing

2021 is the time for Instagram marketing- and it is showing no signs of ageing! As the sweetheart of all social media platforms, Instagram has become the go-to platform for brands and influencers. So much so that many marketers and brands are ready to buy Instagram followers and invest in them.

However, there are various organic ways to increase engagement on Instagram and hit a successful mark. So if you’re tired of looking for ineffective tips and tricks everywhere, here are 7 tried and tested tactics to boost Instagram engagement backed by research!

1. DISCOVER YOUR OPTIMAL POSTING HOURS

Your audience drives your Instagram engagements, so it’s imperative to know the hours when your audience is most active. Although it may take a while to fully understand your audience’s behaviour, you can look into your Instagram insights to determine your optimal posting hours.

Posting during peak hours ensures high visibility and can help your brand to increase engagement on Instagram within a few minutes of posting. Once you’ve uncovered your ideal timing, you can schedule Instagram posts on platforms like Sprout Social or Buffer to be consistent and drive more traction.

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2. EMBRACE CAROUSELS AND VIDEO CONTENT

The more time your audience spends lingering on your post, the more it builds to your Instagram engagement. And one definite way to grab and retain your audience’s attention is to post carousels and video content.

Videos with eye-striking thumbnails are a great way to capture interest; posting carousels with an interesting and intriguing cover image can make people want to swipe left.

It can also help you increase engagement on Instagram as people feel the urge to engage with content they’ve spent so much time on. Reels and carousels also give brands space and time to deliver compelling stories, leading to a stronger emotional connection with the audience.

3. HUMANIZE YOUR INSTAGRAM

One of the novice mistakes of Instagram marketing is constantly making your products the focal point of your marketing strategy. Humanizing your brand is of the utmost essence if you want to build long-term connections and increase engagement on Instagram.

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So share your brand values, show around your company culture, reveal some human faces, share experiences, inject brand humour, and interact with your audience regularly. Adding quirky fun elements like memes, pop culture references, gifs, and AR filters are more ways to drive engagement and traffic without having to buy followers!

4. INSERT TARGETED AND BRANDED HASHTAGS

The immense power of hashtags is no secret anymore! The right hashtags can help brands grow engagement and increase followers, even those brands who do consider buying Instagram followers.

Using targeted hashtags is a definite way to enhance the benefits of inserting hashtags. Many Instagram users have started following hashtags tailored to their interests.

Posting targeted hashtags can make your content strike non-followers eyes which are already interested in similar niches, making it more likely for the targeted audience to engage with your content.

Creating long-tail branded hashtags can help your brand gain more awareness as it creates a chain, especially when you encourage its use during giveaways and contests.

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5. UPGRADE YOUR CAPTION GAME AND CTA

Want to increase engagement on Instagram? Ask your audience directly to engage with your content. Yes, it’s that simple! You’ll be surprised to see how your calls to action affect your Instagram engagements.

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There are several creative ways to inculcate a CTA and encourage action, like incentivizing the audience with giveaways and contests. It’s not always necessary to ask your audience to like, comment and share; you can simply ask a question or your audience’s opinion to encourage responses and skyrocket your engagement.

You can also build a connection with your followers and generate leads.

6. ENCOURAGE UGC

People are more inclined to take an interest in your content when they have actively contributed to it. Posting user-generated content can help drop your marketing cost and make your audience feel more emotionally invested in your brand.

This also gives brands a chance to promote their brands and create awareness through enriched visibility by encouraging the use of branded hashtags. So start fun challenges or impactful participation, and repost your audiences’ content.

Starbucks’ #RedCupContest, Apple’s #ShotOnAnIphone, and Santander’s Prosperity challenges are great examples to take inspiration from.

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7. GIVE YOUR BEST POSTS A BOOST

This may not become your favourite tip on a one-time read. However, you’ll notice a significant difference in your engagements once you try it out. Boosting your already top-performing posts is a sure-shot way to amplify their reach and help you increase engagement on Instagram.

You have to buy Instagram followers to fire up your brand’s Instagram; you simply have to enhance your post’s visibility and reach. Moreover, contrary to traditional advertising, the ROI of boosting posts on Instagram is notably higher, and you get to customize your target demographics.

Leverage advanced targeting (interests, purchase behaviour, online activity, etc.) to drive tangible results.

CONCLUSION

As you can see, there’s no shortcut to increasing engagements on Instagram. But slow and steady wins the race! So invest some time and effort in your image and branding initiatives, and watch your account grow and flourish on Instagram. Stay tuned for more proven tactics to blow your Instagram!

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Business

Unleashing Potential: How a Facebook Ads Marketing Agency Can Revolutionize Your Business

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Facebook Post

Facebook advertising has definitely made its own place for businesses in the digital marketing space to reach out to their target and engage them. To say Facebook has monthly active users far more than 2.8 billion is to say this gives a reach second to none toward a broadly ranged audience. It definitely becomes an incredible and indispensable platform for businesses to drive growth and reach marketing objectives.

While using Facebook for advertisement, most businesses may not be at the level of knowledge and experience to understand the complexities of that marketing. And that is exactly where a Facebook Ads marketing agency would kick in.

And so today, in this blog, we are going to look in exact detail at what kind of transformational power Facebook Ads have, and how working with an agency well-versed with Facebook Ads Marketing could be life-changingly simple for you.

Understanding the Power of Facebook Ads

To understand the role of Facebook ads marketing agencies, we need to first understand why Facebook ads are so potent in marketing.

1. Unmatched Reach and Targeting: Certainly, the billion-plus users of this world who are on Facebook give it an unmatched reach and targeting potential. Businesses can create targeting precision down to demographics, interests, behaviors, and criteria like life events and purchase intent.

2. Cost-effective advertisement: The reason behind Facebook ads is a flexible approach to pricing, allowing businesses to set their budget and bidding strategy based on their objective or expectation. When used with careful targeting and optimization, a business is likely to achieve impressive results from the least spend on investment.

3. Different Ad Formats: There are different ad formats on Facebook, ranging from image ads to video ads, carousel ads, and many others. This gives a chance to a business to experiment with various advertisement formats and make a decision on the most impactful way of relaying their message to the target audience.

4. Advanced Analytics and Insights: Facebook has advanced analytic facilities and insights, empowering businesses to track how their ads are doing in real time. This gives them the information to tune their campaigns toward the most impact and ROI.

The Role of Facebook Ads Marketing Agencies

Here is a look at how a Facebook ads marketing agency can leverage the power of Facebook ads and take your business to the next level.

1. Expertise and Experience:

Facebook advertising marketing agencies have an expertise to create and run performance-driven Facebook ad campaigns.

These agencies keep your campaigns right up-to-date with all the latest trends, best practices, and algorithm changes to ensure only the best are optimized for success.

2. Customized Strategies:

Digital marketing companies run ads with strategies developed with your specific business goal, target audience, and industry in mind.

Such practices may involve audience segmentation, ad creative development, campaign optimization, and tracking performance that ensures a maximum return on investment.

3. Targeted Audience Reach:

– Facebook ads marketing agencies leverage advanced targeting options to reach your ideal audience with precision.

This kind of agency targets the right audience for your business: they target the specific demographics, interests, and behaviors to make sure that your ads reach the most relevant audience.

4. Creative Ad Campaigns:

– Facebook ads marketing agencies create compelling ad creative and messaging that resonates with your target audience. Whether that’s great design, persuasive copy, or engaging video content, such agencies have mastered the art of captivating your audience’s attention and driving action.

5. Continuous Optimization:

– Agencies, Facebook ads marketing constantly look after your ad campaigns for optimization toward performance and ROI. This leads to measuring important metrics, such as click-through rate, conversion rate, and cost of customer acquisition, to always find room for improvement and make sound decisions.

6. Comprehensive Reporting:

Agencies marketing through Facebook ads provide full reporting and insights to help them track performance over your campaigns. This will even include the impressions, clicks, conversions, and return on investment ratio in all the efforts of advertising that you make, making you wholly aware of the results and effectiveness.

Case Studies: Real-World Success Stories

Here are such practical examples of companies that have been turned around by working with Facebook Ads marketing agencies:

1. E-commerce Success Story: A boutique e-commerce store specializing in handcrafted jewelry saw sales increase by 300% after partnering with a Facebook Ads marketing agency. By executing search targeting well-off women aged 25-45 with an interest in fashion and jewelry, the agency had this targeted traffic pay off for the store.

2. Local Service Provider: • A local landscaping business saw leads and bookings double when they teamed up with a Facebook ads marketing agency. The agency enabled the company to generate more qualified leads and further expand its customer base by targeted messaging that included a list of homeowners located within a 10-mile radius and featured their portfolio of work.

3. B2B Software Company – A software company that offers project management solutions, Bjsondashtoa, doubled its sales pipeline within half a year of doing business with a Facebook ads marketing agency. Compelling ad creative and messaging were used by the agency to target the decision-makers of companies in IT and Marketing industries, subsequently driving the inbound Sales team’s Sales Qualified Leads and Opportunities.

Conclusion

In short, Facebook advertisements have the potential to transform your business by allowing you to reach out and communicate with your target audience effectively. An agency’s role in helping you with Facebook advertising is to bring to the table skills, experience, and resources that can be marshaled toward Facebook advertising to deliver best results in line with your marketing objectives. Due to the help of a Facebook ads marketing agency, e-commerce stores, local service providers, B2B software companies, and anyone for that matter will be able to reach the point where they have achieved the maximum success and growth for their business.

SEE ALSO: Yen Plummets To 34-Year Low as Bank of Japan Maintains Interest Rates

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Welcoming A Digital Detox from Mindless Social Media Scrolling

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Welcoming A Digital Detox from Mindless Social Media Scrolling

What comes to your mind when you think of today’s digital age? You won’t even need to think before you say ‘social media platforms.’ Consequently, we often find ourselves mindlessly scrolling through our feeds, being consumers of an endless stream of usually substance-lacking content. But are they adding any value to our lives?

At most, they are only negatively impacting our mental health and levels of concentration. In the middle of these endless tweets, posts, and likes lies a hidden gem called podcasts, offering content to help us grow and evolve. So why should you prefer listening to a podcast over indiscriminate social media scrolling? Let’s begin!

Mindful Consumption

Scrolling through social media, we easily succumb to passive consumption’s trap. Our interaction remains mindless as we swiftly flick over images and information snippets without often retaining any value. Contrastingly, podcasts command our attention. They require active engagement from us – a refreshing change indeed!

Inviting us to actively engage with our preferred subjects, be it science, history, comedy, or personal development, they offer a constructive pathway. Through this medium of choice, we immerse ourselves in meaningful dialogues and thought-provoking debates, thus fostering not only intellectual stimulation but also catalyzing personal growth.

Escape the Echo Chamber

Social media algorithms tend to curate echo chambers. Our feeds overflow with content aligning only with our existing beliefs and interests. While this might offer a fleeting sense of comfort, it constrains exposure, limiting us from encountering diverse perspectives or alternative viewpoints.

Conversely, audio books present an extensive range of voices and opinions. Podcasts, offering a rich diversity of perspectives that challenge and expand our worldview, expose us to the expertise of professionals in diverse fields.

Community and Connection

“Social” media platforms such as Facebook, Instagram, and Twitter often create shallow and superficial connections despite their descriptive term. In contrast to these platforms, audio stories wield the ability to nurture authentic relationships and cultivate a sense of community. Listener feedback, online forums, or live events actively facilitate meaningful engagement for its audience. Also, participating in podcast communities allows us to form connections with individuals who, like us, share our passions and interests.

Curated Content

Social media inundates us with an overwhelming volume of content, making the discernment between quality and noise a challenging task. Audio books present themselves quite differently. They offer curated experiences planned by dedicated hosts and producers who invest substantial time and effort to deliver meaningful content. Prioritizing quality over quantity is their trademark, be it investigative journalism, in-depth interviews, or immersive storytelling.

In Conclusion

Social media blinds us with its promise of instant satisfaction. However, podcasts offer an alternative that is deeper and more meaningful. Engaging in podcast consumption allows us to flex our intellectual muscles and expand our viewpoints while nurturing authentic connections with others. The next time you feel the urge to mindlessly scroll through social media, pause. Reach for your phone, but with a purpose, and consider playing a podcast.

SEE ALSO: Iwantu App Free Download Apk v1.4.1 – Latest Version

Continue Reading

Social Media

Welcoming A Digital Detox from Mindless Social Media Scrolling

Published

on

Welcoming A Digital Detox from Mindless Social Media Scrolling

What comes to your mind when you think of today’s digital age? You won’t even need to think before you say ‘social media platforms.’ Consequently, we often find ourselves mindlessly scrolling through our feeds, being consumers of an endless stream of usually substance-lacking content. But are they adding any value to our lives?

At most, they are only negatively impacting our mental health and levels of concentration. In the middle of these endless tweets, posts, and likes lies a hidden gem called podcasts, offering content to help us grow and evolve. So why should you prefer listening to a podcast over indiscriminate social media scrolling? Let’s begin!

Mindful Consumption

Scrolling through social media, we easily succumb to passive consumption’s trap. Our interaction remains mindless as we swiftly flick over images and information snippets without often retaining any value. Contrastingly, podcasts command our attention. They require active engagement from us – a refreshing change indeed!

Inviting us to actively engage with our preferred subjects, be it science, history, comedy, or personal development, they offer a constructive pathway. Through this medium of choice, we immerse ourselves in meaningful dialogues and thought-provoking debates, thus fostering not only intellectual stimulation but also catalyzing personal growth.

Escape the Echo Chamber

Social media algorithms tend to curate echo chambers. Our feeds overflow with content aligning only with our existing beliefs and interests. While this might offer a fleeting sense of comfort, it constrains exposure, limiting us from encountering diverse perspectives or alternative viewpoints.

Conversely, audio books present an extensive range of voices and opinions. Podcasts, offering a rich diversity of perspectives that challenge and expand our worldview, expose us to the expertise of professionals in diverse fields.

Community and Connection

“Social” media platforms such as Facebook, Instagram, and Twitter often create shallow and superficial connections despite their descriptive term. In contrast to these platforms, audio stories wield the ability to nurture authentic relationships and cultivate a sense of community. Listener feedback, online forums, or live events actively facilitate meaningful engagement for its audience. Also, participating in podcast communities allows us to form connections with individuals who, like us, share our passions and interests.

Curated Content

Social media inundates us with an overwhelming volume of content, making the discernment between quality and noise a challenging task. Audio books present themselves quite differently. They offer curated experiences planned by dedicated hosts and producers who invest substantial time and effort to deliver meaningful content. Prioritizing quality over quantity is their trademark, be it investigative journalism, in-depth interviews, or immersive storytelling.

In Conclusion

Social media blinds us with its promise of instant satisfaction. However, podcasts offer an alternative that is deeper and more meaningful. Engaging in podcast consumption allows us to flex our intellectual muscles and expand our viewpoints while nurturing authentic connections with others. The next time you feel the urge to mindlessly scroll through social media, pause. Reach for your phone, but with a purpose, and consider playing a podcast.

SEE ALSO: Iwantu App Free Download Apk v1.4.1 – Latest Version

Continue Reading

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