Tourism
Northern Thailand Gears Up for Changing Tourism Trends
CHIANG MAI – The Tourism industry in Chiang Mai has seen some changes recently, especially in the behavior and nationality of tourists, Pakkanan Winijchai, director of the Chiang Mai branch of the Tourism Authority of Thailand, said.
The number of independent tourists visiting the northern city has been rising gradually though the number of group tourists dropped slightly after a boat accident in Phuket killed 47 tourists in July, Pakkanan told The Nation in an interview last week.
The 60:40 ratio of independent and group tourists over the past few years has changed to 70:30, Pakkanan added.
She explained that the increasing number of free independent travellers included domestic tourists as well as foreigners, especially those from Europe, Australia and India.

The director, who was posted in Chiang Mai two months ago, said the city seems to have become more popular among Europeans, especially Italians and from German-speaking countries, as well as Russians.
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Also, some nationalities visit Chiang Mai more often and during specific seasons. For instance, Israelis usually prefer to come during the rainy season to enjoy the sound of rain and waterfalls, as their country is more prone to droughts. But now, many of them also visit during the winter season.
Last year, Chiang Mai welcomed around 10 million tourists, 7 million of whom were locals and 3 million foreigners, Pakkanan said. Of the foreigners, 1 million were Chinese.
However the number of Chinese tourists dropped after the boat accident. As of November, tourist arrivals to Thailand had reached 34.43 million, up 7.53 per cent, generating an estimated Bt1.8 trillion in tourism revenue, up by 9.79 per cent, over the same period in 2017. China still led the list with the 10 millionth tourist arriving in the Kingdom last week.
Pakkanan said Chinese tourists have gradually started returning to Chiang Mai, thanks to new flights being added to the Beijing-Chiang Mai route, bringing the number of flights up to seven daily.
The TAT’s Beijing office reported that the trend of big tour groups has changed to small groups comprising six or seven travellers, she said.
“So, instead of mainly relying on Chinese tourists we have a mixed market,” the director said, suggesting that tour operators make adjustments and offer more tailor-made services to serve the changing behaviour of tourists.

Pakkanan said Chinese tourists have gradually started returning to Chiang Mai, thanks to new flights being added to the Beijing-Chiang Mai route.
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The TAT has transformed its strategy by offering more digital information to facilitate the change in trends, she added. For instance, she said, individual travellers usually find information and routes by themselves through the Internet and decide where they should check in, so apart from distributing booklets, the Chiang Mai office is now also providing information via digital platforms and offering a QR code for people to download e-books.
However, her office is facing challenges.
She said Thailand, as a popular destination, has seen an increasing number of repeat visitors, though the number of first-time visitors has dropped. The ratio of repeat tourists to first-timers stands at 70:30.
The challenge for her office now is to get more first-time visitors, she said.
But both types of visitors have pros and cons, she admitted.
Revisiting groups usually plan their own trips and do not need to rely on tour packages. They also tend to spend less, as they connect with locally based communities and eat local food. Still, she said, it’s good because they boost the income for the locals.
First-time visitors, on the other hand, tend to be big spenders as, never having visited the city before, they go to tourist attractions and dine at luxury restaurants, she said.
Pakkanan said there is an opportunity for Chiang Mai to overcome this challenge, as the city has been evolving, with more activities and new tourist attractions emerging all the time.
“Chiang Mai has become a major destination, because now there are direct flights from Europe to the city. So, we can promote it as a top destination, and design package tours for tourists to stay longer, or around four to five days, compared to the two days that people previously spent in Chiang Mai,” she said.
The TAT is also encouraging operators in Chiang Mai to design new routes and include new places following a government campaign to promote tourism in 55 secondary cities to boost local revenue. Those who spend on accommodation and food and drink at these secondary locations can claim tax deductions of up to Bt15,000.
Some Chiang Mai districts, including Chaiya Prakan, Fang and Mae Ai, have been categorised as second-tier cities.
“We are now promoting new routes combining Chiang Mai with second-tier cities such as Chaiya Prakan and Fang district as well as neighbouring provinces like Chiang Rai, Lampang and Lamphun,” Pakkanan said.
Tourists can depart from Chiang Mai, spend a night or two in the districts before heading to neighbouring provinces, she explained.
Pakkanan is also encouraging locals to visit the city during weekdays, so the city is not too overcrowded during the weekends. Those who opt for trips on working days will also receive benefits from the TAT and its partners.
By Jintana Panyaarvudh
The Nation

Tourism
Interior Ministry Introduces New 180 Day Destination Thailand Visa

People from more nations will be now able to enter Thailand without a visa beginning Monday. This is part of an effort to increase tourism and encourage visitors to stay longer, Interior Ministry spokeswoman Traisuree Taisaranakul said on Friday.
According to Ms. Traisuree, Interior Minister Anutin Charnvirakul has signed four documents that will make it easier for foreigners to travel. These modifications will all take effect on Monday, provided they are published in the Royal Gazette.
The instructions include 93 more nations on the list of individuals who can visit Thailand without a visa, up from 57 previously. People from these countries can stay for a maximum of 60 days. Additionally, from 19 to 31, nearly twice as many nations will be able to obtain visas on arrival in Thailand.
To attract digital nomads, artists, and tourists interested in learning or practicing skills such as cooking and Muay Thai, the country will also introduce the Destination Thailand Visa service.
The new form of visa, which is valid for five years, allows travelers to stay for up to 180 days.
According to Ms. Traisuree, students holding visas for master’s degrees or higher will not be required to leave Thailand immediately upon graduation. They will be able to stay for an additional year to hunt for work or vacation.
In order to enhance the economy and tourism, the cabinet took a general decision on these additional measures in May. The statement was meant to be released in June, but it was pushed back.
Ms. Traisuree believes that this is the greatest sort of visa for persons who want to work from home in the Land of Smiles and explore the nation without the various restrictions and complications that come with conventional tourist visas.
Getting a DTV will give you a 5-year multiple-entry visa that lets you stay in Thailand for a total of 180 days a year, with the opportunity to stay for another 180 days.
Ms. Traisuree said that the Destination Thailand Visa is great if you want to work from home in the Land of Smiles and see the sights without the many restrictions and problems that come with a regular tourist visa. The Destination Thailand Visa will cost 10,000 THB.
Qualifications for the Thailand Destination Visa (DTV)
According to Thai Embassy, to be eligible for the visa, you must fulfill the following conditions (which could change):
- You have to be 20 years of age or older
- You have to be able to afford the cost of the visa
- To sustain your stay in the nation, you must demonstrate that you have at least 500,000 THB in your bank account
- Proof of your employment with a recognized company is required.
For digital nomads or remote workers who want to make the most of their travels and yet have the opportunity to work while they’re there, the Destination Thailand Visa is designed just for you. Additionally, it is ideal if you are traveling to Thailand in order to partake in any of the following activities:
- Thai food prepared with Muay Thai
- Instruction and conferences
- Sports medicine therapy
- International talent International music and art events
Thailand DTV Visa Benefits
Additionally, there is uncertainty about these details and they could change:
- In comparison to other Southeast Asian nations that provide comparable visas, Thailand has less stringent income requirements and charges for the visa. For another 10,000 THB, you can extend the visa once, for a maximum of 180 days.
- There are ninety-three foreign nations that qualify for the Thailand DTV Visa.
- With this visa, you can lawfully operate remotely for foreign clients and companies while in Thailand.
- Your spouse and any children under the age of twenty may accompany you.
- You are exempt from paying taxes on your foreign income because the visa allows you to stay in Thailand for up to 180 days.
Drawbacks of a Thailand DTV Visa
You are unable to work for a Thai company that needs a Thai work visa, even though you are still able to engage in some activities and make money. Your DTV will end if you decide to change the kind of visa you are currently on.
Additional information on the visa’s release date and application process will be available in late June or early July of 2024. You will most likely be able to apply for it via the Thai immigration office, a Thai embassy, or a Royal Thai Consulate.
Tourism
Hotels in Thailand Fret as German Itravel Group Files for Bankruptcy

Thailand’s Hotels Association (THA) reports that another German tour operator has gone bankrupt, but that this will have a far less effect than the recent bankruptcy of FTI Touristik.
Following notification from the Tourism Authority of Thailand (TAT), the Thai Hotels Association has now confirmed that the Cologne-based luxury tour operator Itravel Group has formally filed for bankruptcy.
Southern Thailand is home to numerous high-end resorts, which Itravel aims to attract, according to Thai Hotels Association president Thienprasit Chaiyapatranun.
As a result of Itravel’s bankruptcy, he said, the hotels association is currently collecting data from its members.
On Monday, the organization wrote to the TAT and the Foreign Ministry, requesting that they assist hotel operators in keeping up with legal developments surrounding the bankruptcy of the German tour operator FTI, which resulted in a loss of almost 111 million baht for hotels around the country.
Hotels having issues with Itravel
On Monday, during the THA monthly meeting, Mr. Thienprasit noted that they also emphasized the case’s urgency to Minister Sermsak Pongpanit of Tourism and Sports.
In response to allegations that hotel operators with business partnerships with Itravel were experiencing issues with financial transactions, the agency issued an alert to the industry, according to Siripakorn Cheawsamoot, TAT deputy governor for Europe, Africa, the Middle East and the Americas.
He speculated that the losses might be lower with Itravel, an online travel agency that focuses on the niche luxury market, than with FTI, the third operator.
According to the Bangkok Post, at Monday’s THA meeting, Mr. Sermsak stated that the ministry will look into measures to assist hotels, especially since the goal of 3.5 trillion baht in tourism earnings for this year is still very ambitious.
According to Mr. Thienprasit, the organization is opposed to the government’s plans to increase the legal foreign ownership of condominiums from 49% to 75%. This, he added, might lead to an increase in unlawful accommodations and make other condo residents feel uneasy about having more guests around the clock.
Unscrupulous investors
He said that some international investors are already breaking the law by renting out their rooms to day guests, even though the Hotel Act only permits rentals of at least 30 days.
An increase in the foreign ownership quota for condos, according to Mr. Thienprasit, could entice unscrupulous investors and lead to the construction of even more unlawful rooms, which now exceed the number of registered hotel rooms by a factor of two.
The success of Thailand’s hotel industry is highly dependent on the business of tour operators. These collaborations bring in a constant flow of visitors, particularly during busy seasons.
It is more convenient for passengers to book comprehensive packages offered by tour operators, which include hotel accommodations and activities. Because of this arrangement, hotels may anticipate a specific amount of bookings without having to spend a lot on advertising.
Additionally, hotels are able to provide more affordable rates, which appeals to guests who are mindful of their budget. But if tour operators go through slumps or start focusing on other places, this dependence might be disastrous.
Source: Bangkok Post, Thai PBS
Tourism
Embracing Paradise: Your Guide to an Unforgettable Vacation in Los Cabos

Nestled at the southern tip of the Baja California Peninsula, Los Cabos emerges as a paradise where the desert meets the sea, offering a unique blend of natural wonders, luxurious accommodations, and vibrant culture. Whether you seek serene relaxation, thrilling adventures, or cultural explorations, Los Cabos promises an idyllic escape that exceeds expectations.
Discovering Pristine Beaches
Los Cabos is renowned for its stunning beaches, each with its own charm and allure. Sink your toes into the soft sands of Medano Beach, a bustling stretch perfect for sunbathing and people-watching. For a more secluded experience, explore the rugged beauty of Santa Maria Beach, ideal for snorkeling amidst vibrant marine life in crystal-clear waters. Enhance your beach experience with guided tours and snorkeling excursions offered by https://boattripsloscabos.com/, where you can explore the coastline and underwater wonders with expert guides.
Embarking on Aquatic Adventures
Venture into the azure waters of the Sea of Cortez and Pacific Ocean for thrilling water activities. Dive into snorkeling or scuba diving expeditions to discover underwater treasures like colorful coral reefs and curious sea creatures. Set sail on a whale-watching tour during the winter months to witness majestic humpback whales breaching against the backdrop of the Pacific horizon.
Exploring the Baja Desert
Beyond its pristine coastline, Los Cabos boasts dramatic desert landscapes waiting to be explored. Take an ATV or jeep tour through the rugged terrain of the Baja desert, where towering cacti and unique rock formations paint a striking contrast against the deep blue sky. Visit the Sierra de la Laguna Biosphere Reserve for hiking trails that lead to hidden oases and panoramic vistas of the surrounding desert.
Indulging in Culinary Delights
Los Cabos is a culinary paradise, offering a fusion of traditional Mexican flavors with international influences. Sample fresh seafood tacos at local taquerías or dine on gourmet cuisine crafted by world-renowned chefs at upscale restaurants overlooking the ocean. Savor authentic Baja cuisine with dishes like fish tacos, ceviche, and grilled octopus paired perfectly with locally produced wines and craft cocktails.
Experiencing Vibrant Nightlife
As the sun sets, Los Cabos transforms into a lively nightlife destination. Explore the vibrant nightlife scene in Cabo San Lucas with its array of beachfront bars, live music venues, and pulsating nightclubs. Dance the night away under the stars or enjoy a sunset cocktail overlooking the marina, where the atmosphere buzzes with energy and excitement.
Relaxing in Luxury Resorts
Los Cabos boasts a plethora of luxurious resorts and boutique hotels that cater to every traveler’s desire for relaxation and indulgence. Unwind in infinity pools with panoramic ocean views, rejuvenate with holistic spa treatments inspired by ancient Mexican traditions, or tee off on world-class golf courses designed by golf legends amidst stunning coastal landscapes.
Immersing in Local Culture
Immerse yourself in the rich cultural heritage of Los Cabos with visits to historic landmarks like the Mission San Jose del Cabo Church or art galleries showcasing local and international artists. Browse through vibrant markets selling handmade crafts, textiles, and souvenirs, or attend cultural festivals and events celebrating Mexican traditions, music, and dance.
Planning Your Los Cabos Escape
Whether you’re planning a romantic getaway, a family vacation, or a solo adventure, Los Cabos offers a perfect blend of relaxation, adventure, and cultural immersion. With its breathtaking landscapes, diverse activities, and warm hospitality, Los Cabos ensures a memorable vacation that leaves you rejuvenated and inspired, promising a return to its paradise shores time and again.
SEE ALSO: Thailand Named Top Spot for Most Popular Tourist Destination
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