Social Media

Best Strategies to Become TikTok Influencer in 2022

Looking back on the passing year, we all make resolutions to do our best in the new one. Becoming a TikTok influencer is one of the most tricky of them all.

Why so?

Statistical data have shown that 83.3% of all users who watch TikTok videos have uploaded their own videos.

Does this mean that all of them are influencers? Not as we know it.

Becoming an influencer on TikTok, or on any other social media platform, you will be competing against millions of other content creators around the world, 83 300 000 to be exact. Of them, many have been buying TikTok likes, buying Ads, and making duets, and some have an exact “action plan”.

Follow along to know 3 proven ways to become a TikTok influencer in 2022 (with profile examples).

“Trial-and-Error” Path to Become TikTok Influencer

The hardest and the most uncertain way of becoming an influencer on TikTok is the trial-and-error strategy. We could also refer to it as the “no-strategy” approach, except it is not what it seems to be.

There are many creators on TikTok who uploaded one video after another and “got lucky one day”.

Just like many famous TikTokers, Abby Roberts, a 20-year-old creator from Leads named the TikTok’s biggest beauty influencer by Daily Mail, has started on YouTube. Yet, her makeup career did not get a boom until she signed up for a TikTok account and started uploading short clips.

For the 11-year-old Abby, it has been 8 years to stardom from her first YouTube upload before she went viral and worked with popular cosmetics Colourpop and appeared on TV. Before TikTok, she was best known for being an Instagram creator with her original makeup looks.

The history seems to repeat itself in the case of another Englishman – Breden Guy who wrecked up over 9 million likes and counting. In April of 2021, he uploaded a fun reenactment of the 3 differences between Brits and Americans titled “American Diner Edition”, which quickly went viral. Brendon has experimented before uploading mostly #DadsofTikTok kind of videos, and never tried to become a TikTok influencer.

Until he became one. From his influencer journey, the “Strategy of Surprise” emerges. In other words, Brendon zeros in on what engages or surprises him most.

Both cases clearly illustrate how the “trial-and-error” way of creating content builds the influencers’ potential to know what would perform best beforehand. The point is that you have to know your audience before the “viral” content is created.

So, adjusting the focus along the way is better than heading in no direction, right?

“Money Talk” or TikTok Influencer Strategy for Impatient

From the examples above, it is clear that the trial and error approach takes time. For that impatient creator who wants to become a TikTok influencer, there is a different strategy that revolves around money.

Similar to YouTube, TikTok is now allowing select creators to earn money from Ads. Yes, the Creator Fund program has certain requirements and not everyone is approved for becoming a member-creator.

In a rush to get their accounts approved, creators are buying views and likes for their videos and followers for accounts. Other than boosting the profile numbers, the most daring is buying aged accounts to become TikTok influencers.

We bet you already guessed it – the so-called strategy for the impatient involves the blackhat practices where creators spend a certain amount of money to game the TikTok algorithm. While it can help you inflate engagement and followers, there are serious penalties and even account suspension should TikTok uncover the practices used.

That said, if the service is known for offering real TikTok likes with no bots, or the purchased account closely matches your niche, TikTok may not be able to notice changes. Otherwise, not only the algorithm but a regular user could tell if the influencer profile is fake by matching the engagement rate to the follower’s count.

A slightly different way that also stretches your budget but is approved by TikTok is by creating an advertising campaign on TikTok. Mostly used by brands to boost following and sales, this approach is expensive. According to multiple sources, the minimum budget required to run a TikTok campaign is $500.

Not surprisingly, we are seeing more businesses like Chipotle, Samsung, Heinz, or McDonald’s running ads and not regular creators who prefer to make duets, jump on trends and dance challenges.

Smart Way to Become an Influencer with TikTok Analytics

By now you should know the fastest and slowest paths to become a TikTok influencer. The smart strategy, however, blends both and requires a TikTok Pro account to access the Analytics and insights.

On the one hand, it requires a minimum budget to buy likes or views from time to time to get an initial boost. That said, creators who use the smart approach will never rely on the “million views”, and prefer to get a smaller number of views for each video. Even so, with the help of TikTok Analytics, these creators would push their top-performing videos even further steadily increasing the number of likes and views they buy.

A few hundred shies of reaching 1 million TikTok likes, Patrick Jensen is in no way a well-known TikTok influencer, but on his way to becoming one. Analyzing his profile, you can see the overall growth in the number of TikTok views and likes.

In fact, one of the most recent videos of Jensen has scored #2 on the pokenumber page which has a total of 1.7 billion views. Looking further into his profile you can see that the majority of his videos initially appear to have between 3k and 6k views, while only a few above 10k views and close to 1k TikTok likes.

As his strategy improves though, we see more “sticknpoke” videos reaching 10k, 14k, 60k, and even 2m views when one of his videos goes viral.

From this very example, you can see that not all of the videos are the same and the sky’s the limit to how many views and likes a video can get. Despite having only 13k followers and 49 posts on their profile, using the smart strategy Jensen has at least tripled the average number of likes his videos get.

To Recap

Becoming a TikTok influencer can be both challenging and fun. Ultimately for creators who crave popularity and fans’ recognition, there are no easy ways to do so.

Some of the common strategies used involve the trial and error approach and the commercial approach where TikTok likes are acquired through certain websites selling likes, views, and even accounts.

Yet, to become a TikTok influencer, the most important tool for the creator is Analytics, which shows important insights for each video. Practice shows that TikTok likes to work best when a creator keeps track of Analytics reports and adjusts the content accordingly. The third and optimal strategy for growing influence on TikTok.

Business

Unleashing Potential: How a Facebook Ads Marketing Agency Can Revolutionize Your Business

Facebook advertising has definitely made its own place for businesses in the digital marketing space to reach out to their target and engage them. To say Facebook has monthly active users far more than 2.8 billion is to say this gives a reach second to none toward a broadly ranged audience. It definitely becomes an incredible and indispensable platform for businesses to drive growth and reach marketing objectives.

While using Facebook for advertisement, most businesses may not be at the level of knowledge and experience to understand the complexities of that marketing. And that is exactly where a Facebook Ads marketing agency would kick in.

And so today, in this blog, we are going to look in exact detail at what kind of transformational power Facebook Ads have, and how working with an agency well-versed with Facebook Ads Marketing could be life-changingly simple for you.

Understanding the Power of Facebook Ads

To understand the role of Facebook ads marketing agencies, we need to first understand why Facebook ads are so potent in marketing.

1. Unmatched Reach and Targeting: Certainly, the billion-plus users of this world who are on Facebook give it an unmatched reach and targeting potential. Businesses can create targeting precision down to demographics, interests, behaviors, and criteria like life events and purchase intent.

2. Cost-effective advertisement: The reason behind Facebook ads is a flexible approach to pricing, allowing businesses to set their budget and bidding strategy based on their objective or expectation. When used with careful targeting and optimization, a business is likely to achieve impressive results from the least spend on investment.

3. Different Ad Formats: There are different ad formats on Facebook, ranging from image ads to video ads, carousel ads, and many others. This gives a chance to a business to experiment with various advertisement formats and make a decision on the most impactful way of relaying their message to the target audience.

4. Advanced Analytics and Insights: Facebook has advanced analytic facilities and insights, empowering businesses to track how their ads are doing in real time. This gives them the information to tune their campaigns toward the most impact and ROI.

The Role of Facebook Ads Marketing Agencies

Here is a look at how a Facebook ads marketing agency can leverage the power of Facebook ads and take your business to the next level.

1. Expertise and Experience:

Facebook advertising marketing agencies have an expertise to create and run performance-driven Facebook ad campaigns.

These agencies keep your campaigns right up-to-date with all the latest trends, best practices, and algorithm changes to ensure only the best are optimized for success.

2. Customized Strategies:

Digital marketing companies run ads with strategies developed with your specific business goal, target audience, and industry in mind.

Such practices may involve audience segmentation, ad creative development, campaign optimization, and tracking performance that ensures a maximum return on investment.

3. Targeted Audience Reach:

– Facebook ads marketing agencies leverage advanced targeting options to reach your ideal audience with precision.

This kind of agency targets the right audience for your business: they target the specific demographics, interests, and behaviors to make sure that your ads reach the most relevant audience.

4. Creative Ad Campaigns:

– Facebook ads marketing agencies create compelling ad creative and messaging that resonates with your target audience. Whether that’s great design, persuasive copy, or engaging video content, such agencies have mastered the art of captivating your audience’s attention and driving action.

5. Continuous Optimization:

– Agencies, Facebook ads marketing constantly look after your ad campaigns for optimization toward performance and ROI. This leads to measuring important metrics, such as click-through rate, conversion rate, and cost of customer acquisition, to always find room for improvement and make sound decisions.

6. Comprehensive Reporting:

Agencies marketing through Facebook ads provide full reporting and insights to help them track performance over your campaigns. This will even include the impressions, clicks, conversions, and return on investment ratio in all the efforts of advertising that you make, making you wholly aware of the results and effectiveness.

Case Studies: Real-World Success Stories

Here are such practical examples of companies that have been turned around by working with Facebook Ads marketing agencies:

1. E-commerce Success Story: A boutique e-commerce store specializing in handcrafted jewelry saw sales increase by 300% after partnering with a Facebook Ads marketing agency. By executing search targeting well-off women aged 25-45 with an interest in fashion and jewelry, the agency had this targeted traffic pay off for the store.

2. Local Service Provider: • A local landscaping business saw leads and bookings double when they teamed up with a Facebook ads marketing agency. The agency enabled the company to generate more qualified leads and further expand its customer base by targeted messaging that included a list of homeowners located within a 10-mile radius and featured their portfolio of work.

3. B2B Software Company – A software company that offers project management solutions, Bjsondashtoa, doubled its sales pipeline within half a year of doing business with a Facebook ads marketing agency. Compelling ad creative and messaging were used by the agency to target the decision-makers of companies in IT and Marketing industries, subsequently driving the inbound Sales team’s Sales Qualified Leads and Opportunities.

Conclusion

In short, Facebook advertisements have the potential to transform your business by allowing you to reach out and communicate with your target audience effectively. An agency’s role in helping you with Facebook advertising is to bring to the table skills, experience, and resources that can be marshaled toward Facebook advertising to deliver best results in line with your marketing objectives. Due to the help of a Facebook ads marketing agency, e-commerce stores, local service providers, B2B software companies, and anyone for that matter will be able to reach the point where they have achieved the maximum success and growth for their business.

Social Media

Welcoming A Digital Detox from Mindless Social Media Scrolling

What comes to your mind when you think of today’s digital age? You won’t even need to think before you say ‘social media platforms.’ Consequently, we often find ourselves mindlessly scrolling through our feeds, being consumers of an endless stream of usually substance-lacking content. But are they adding any value to our lives?

At most, they are only negatively impacting our mental health and levels of concentration. In the middle of these endless tweets, posts, and likes lies a hidden gem called podcasts, offering content to help us grow and evolve. So why should you prefer listening to a podcast over indiscriminate social media scrolling? Let’s begin!

Mindful Consumption

Scrolling through social media, we easily succumb to passive consumption’s trap. Our interaction remains mindless as we swiftly flick over images and information snippets without often retaining any value. Contrastingly, podcasts command our attention. They require active engagement from us – a refreshing change indeed!

Inviting us to actively engage with our preferred subjects, be it science, history, comedy, or personal development, they offer a constructive pathway. Through this medium of choice, we immerse ourselves in meaningful dialogues and thought-provoking debates, thus fostering not only intellectual stimulation but also catalyzing personal growth.

Escape the Echo Chamber

Social media algorithms tend to curate echo chambers. Our feeds overflow with content aligning only with our existing beliefs and interests. While this might offer a fleeting sense of comfort, it constrains exposure, limiting us from encountering diverse perspectives or alternative viewpoints.

Conversely, audio books present an extensive range of voices and opinions. Podcasts, offering a rich diversity of perspectives that challenge and expand our worldview, expose us to the expertise of professionals in diverse fields.

Community and Connection

“Social” media platforms such as Facebook, Instagram, and Twitter often create shallow and superficial connections despite their descriptive term. In contrast to these platforms, audio stories wield the ability to nurture authentic relationships and cultivate a sense of community. Listener feedback, online forums, or live events actively facilitate meaningful engagement for its audience. Also, participating in podcast communities allows us to form connections with individuals who, like us, share our passions and interests.

Curated Content

Social media inundates us with an overwhelming volume of content, making the discernment between quality and noise a challenging task. Audio books present themselves quite differently. They offer curated experiences planned by dedicated hosts and producers who invest substantial time and effort to deliver meaningful content. Prioritizing quality over quantity is their trademark, be it investigative journalism, in-depth interviews, or immersive storytelling.

In Conclusion

Social media blinds us with its promise of instant satisfaction. However, podcasts offer an alternative that is deeper and more meaningful. Engaging in podcast consumption allows us to flex our intellectual muscles and expand our viewpoints while nurturing authentic connections with others. The next time you feel the urge to mindlessly scroll through social media, pause. Reach for your phone, but with a purpose, and consider playing a podcast.