Tech
The Future of Lead Routing: How Emerging Technologies and Trends are Shaping the Industry
Lead routing plays a vital role in the world of sales and marketing, as it connects potential customers with the rights sales representatives.
Traditional lead routing methods that companies have used for decades are plagued by delays and inefficiencies, but emerging technologies and trends are reshaping the future of lead routing.
Businesses are leveraging the latest technologies, such as Artificial Intelligence (AI), Machine Learning (ML), Natural Learning Process (NLP), and Chatbots, to optimize lead scoring, increase customer engagement, and personalize the lead routing experience.
On top of that, trends like account-based marketing and omnichannel engagement are revolutionizing how leads are prioritized and assigned.
By adopting these advancements, businesses constantly improve their conversion rates, enhance customer experiences, and streamline sales processes.
The advancement of lead routing
In earlier times, organizations used offline lead routing processes that involved manual sorting and distribution of leads based on various criteria such as geographic location, industry, or lead score.
These methods worked for them as long as they dealt with a few leads. Then, the method was functional, and the users were satisfied. But with the dawn of the digital age, everybody generated tons of leads with minimal effort.
Due to the vast amount of leads, the problem of lead management arose. And with the manual lead routing method came human errors, delays in lead assignments, and the inability to adapt to real-time data.
In recent years, technology companies solved that problem – thanks to automation. The automated lead routing systems changed the entire game. These systems leverage advanced algorithms and data analysis to optimize lead distribution, resulting in faster response times and increased conversion rates.
Emerging technologies shaping the lead routing process
Artificial Intelligence (AI) and Machine Learning (ML):
AI and ML now become an integral part of lead routing processes. It helps the system to analyze vast amounts of data and identify patterns. And with meaningful data at hand, it can make accurate predictions.
Lead scoring is a hot topic regarding lead management and distribution. AI plays an important role here. It helps businesses prioritize leads based on their likelihood to convert, ensuring that high-quality leads are promptly assigned to the most suitable sales reps.
ML helps the systems to adapt and improve over time by continuously learning historical data.
Natural Learning Process (NLP):
NLP technology is revolutionizing how businesses analyze and understand customer interactions. Using sentiment analysis and semantic understanding, NLP can extract valuable insights from customer communications, including emails, chat conversations, and social media interactions. These insights can then be utilized to fine-tune lead routing decisions.
Chatbots and conversational AI:
Chatbots are powerful lead-generation tools. These virtual assistants interact with potential customers. They do it by asking relevant questions and gathering crucial information.
When integrated with lead routing systems, chatbots enable a seamless transfer of collected data to the appropriate sales representative, eliminating manual data entry errors and accelerating lead response times.
Big Data and Analytics:
The availability of massive datasets and powerful analytics tools has opened new doors for lead routing optimization.
Real-time data analysis allows businesses to identify trends, track customer behavior, and adjust lead routing strategies accordingly.
With the help of big data, companies gain a deeper understanding of their target audience for more personalized and effective lead assignments.
Latest trends in the lead routing
Account-Based Marketing (ABM):
Marketing is how to promote our brand and get in front of the target customer, but there’s too much competition. And for that reason, organizations are now focusing on tailored marketing campaigns.
ABM strategies help companies with personalized marketing and sales efforts for specific accounts. In addition, lead routing can benefit from ABM by incorporating account-level data to make more informed routing decisions.
Omnichannels Engagement:
Today, people have multiple choices to interact with businesses through email, phone, social media, live chat, etc. And that’s why lead routing also needs to adapt to this omnichannel environment by considering customer preferences and route leads to a sales rep skilled in each channel.
Integration with CRM and marketing automation tools:
Integration technology is a lifesaver for businesses using multiple software. Integration between lead routing systems and CRMs (or other tools like marketing automation tools) streamlines the entire lead management process.
It enables seamless data synchronization, automates lead routing based on lead qualification criteria, and provides comprehensive tracking and reporting capabilities.
This integration allows businesses to make data-driven decisions, gain actionable insights, and optimize lead routing strategies for better results.
Benefits and concerns of future lead routing
New technologies and trends in lead routing brought several benefits to businesses and a few concerns. Let’s discuss the following:
Benefits
Better lead qualification: By leveraging AI, ML, and advanced analytics, businesses can accurately prioritize leads and assign them to the most appropriate representatives. This approach increases the possibility of converting qualified leads into paying customers, which will maximize revenue.
Customer experience: The integration of chatbots and conversational AI in lead routing enables instant customer support and engagement. Meaning potential customers receive prompt responses to their queries, ensuring a positive experience and building trust in the brand. Personalization based on NLP insights further enhances customer satisfaction and engagement.
Concerns
Data privacy: As lead routing systems collect and process sensitive customer data, businesses must prioritize data privacy and security. Choose a company that takes data privacy seriously. Compliance with data protection regulations and implementing robust security measures is essential to build customer trust and protect confidential information.
Training and integration of new technologies: Integrating emerging technologies requires proper training and expertise. Businesses need to invest in training their teams to effectively utilize AI, ML, NLP, and other emerging technologies. However, they will provide training and resources if you’ve chosen a good company.
Conclusion
No doubt, emerging technologies and industry trends are reshaping the future of lead routing. For example, artificial Intelligence, Machine Learning, Natural Learning Processes, chatbots, and advanced analytics are all used to optimize lead scoring and assignment.
These advancements in lead routing systems promise improved lead conversion, better customer experiences, and smoother operations. So looking at that, the future of lead routing is bright.
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Tech
US: A Judge Mandates that Google Allow Competing App Stores to Access Android

(VOR News) – The ruling is that Google, the greatest technology firm in the world, is required to make its Android smartphone operating system available to merchants that supply applications that are in direct rivalry with Google’s. This decision was reached by a judge in the United States of America.
The Android Play store, which is owned and operated by Google, was found to be an example of an illegal monopoly arrangement by a jury in the state of California on Monday. The finding was reached by a jury. Monday is the day that this decision was come to.
An earlier federal judge ruled Google’s search engine illegal.
This finding, which came after that decision, has forced the company to suffer yet another setback. As a result of the corporation having already encountered its initial obstacle, this decision has been established. This particular decision was made by the judge during the month of August, when the month was in progress.
In light of the fact that the decision was made, what exactly does it mean that the choice was accepted?
In accordance with the verdict, Google is obligated to make it possible for users to download Android app stores that are offered by third-party competitors. For a period of three years, the corporation is prohibited from imposing restrictions on the usage of payment mechanisms that are integrated into the application.
In addition, it is important to keep in mind that Google does not possess the right to impose restrictions on the utilization of ways to make payments online.
Additionally, the verdict makes it unlawful for Google to give money to manufacturers of smartphones in order to preinstall its app store. Smartphone manufacturers are prohibited from doing so.
Furthermore, it prevents Google from the possibility of sharing the revenue that is generated by the Play store with other companies that are in the industry of delivering mobile applications.
In addition to this, the court has mandated the establishment of a technical committee that will be made up of three different people chosen at random.
The committee will be responsible for monitoring the implementation of the reforms and finding solutions to any disagreements that may occur as a consequence of the implementation of the reforms while they are being implemented. This task will fall under the committee’s purview so that it may fulfill its duties.
However, certain components were allowed to be put into action until July 1st, despite the fact that the judge’s statement suggested that the ruling would take effect on November 1st. The statement was the basis for the ruling, which ultimately became effective.
Particularly, I wanted to know what Google’s reaction would be.
There is a fact that Google does not adhere to this directive, which has been brought to their attention. This document argued that the alterations that the judge had ordered to be made would “cause a range of unintended consequences that will harm American consumers, developers, and device makers.”
The judge had ordered the modifications to be implemented. The alterations were to be carried out as indicated by the judge’s ruling. The judge made it clear that he expected these revisions to be carried out in accordance with his guidance.
The company’s regulatory affairs vice president, Lee-Anne Mulholland, provided the following statement: “We look forward to continuing to make our case on appeal, and we will continue to advocate for what is best for developers, device manufacturers, and the billions of Android users around the world.”
On average, over seventy percent of the total market for smartphones and other mobile devices is comprised of mobile devices that are powered by the Android operating system. Both smartphones and other small mobile devices are included in this category.
In the event that the Play app store continues to be shown on the home page and that other Google applications are pre-installed prior to the installation of the Android application, smartphone manufacturers are entitled to install the Android application at no cost at their discretion.
Additionally, the Android application can be installed on devices that are manufactured for smartphones.
SOURCE: DWN
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Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.
Tech
WhatsApp Now Features a “Mention” Tool for Status Updates and Stories.

(VOR News) – Those who use WhatsApp now have the ability to mention other people in their stories or status updates as a consequence of a feature that was only recently enabled on the platform.
Previous to this point, this capability was not available. It wasn’t until quite recently that this capability became available to the public.
According to the information that was provided by the company, users now have the opportunity to tag close friends in their stories, and the person who is mentioned will have the option to go back and re-share an earlier version of that story. This information was provided by the company. The corporation was kind enough to reveal this information to us.
Because of a new feature that has been added to the WhatsApp app, users now have the opportunity to like individual stories and status updates.
This capability was previously unavailable to WhatsApp users.
A significant amount of progress has been made in this context. Alternative readers now have the chance to “like” a work, which is comparable to liking a post on Facebook. This feature was introduced in recent years. When compared to the past, this is a tremendous shift.
At one point in time, viewers were only permitted to observe the total number of views that a particular story had gotten. These restrictions were eliminated in later versions of the software.
Additionally, it is essential that the likes and reactions to a story be kept anonymous during the entire process. One of the factors that contributes to the general mystery that surrounds this characteristic is the fact that this is one of the elements.
The person who brought it to the attention of others is the only person who will be able to judge who enjoyed it and who did not care about it. These individuals will be able to make this determination.
A notification will be issued to the individual who was referenced earlier in the sentence and who was named in the story or status update that was discussed. A notification of this nature will be sent to the individual via WhatsApp.
This message will be sent to the user in question whenever that person makes a reference to another person while they are in the process of elaborating on a narrative or updating their status. You will receive a notification alerting you that you have been tagged in the narrative.
This notification will be delivered to the person who receives this message. In addition, students will be provided with the opportunity to re-share the tale for themselves.
It is important to note that if the names of individuals who have been referenced in a narrative or a status update are included in any of these, then the names of those individuals will not be accessible to any third party through any of these. In light of the fact that the identities of those individuals will be concealed from public disclosure, this is the condition that will be required.
While WhatsApp recently made the announcement that it will be incorporating this functionality, it is highly likely that not all users will have access to it at the same time.
This is despite the fact that WhatsApp recently made this announcement.
Despite the fact that WhatsApp has only recently made a public announcement that it will move forward with the deployment, this is the situation that has presented itself.
As soon as a short period of time has elapsed, access will be made available to each and every person on the entire world.
Additionally, WhatsApp has hinted that new functionalities might be introduced to the status and updates tab in the future months.
The purpose of these capabilities is to provide users with assistance in maintaining healthy connections with the individuals who play a vital role in their living experiences. This is done in order to give users with support in maintaining close relationships with the folks who are the subject of the inquiry.
It is with the purpose of supporting users in successfully keeping close ties with the individuals in question that this step is taken.
SOURCE: DN
SEE ALSO:
Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.
Accenture and NVIDIA Collaborate to Enhance AI Implementation.
Tech
Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.

(VOR News) – Google has sent a strong message to the New Zealand government, threatening to stop boosting local news content should the Fair Digital News Bargaining Bill become law.
The law, put up by the Labour government and backed by the coalition in power at the moment, mandates that digital companies such as Google pay back news organizations for links to their material.
News publishers, on the other hand, charge the tech giant with “corporate bullying.”
Google says this measure may have unanticipated effects.
Google New Zealand’s country director, Caroline Rainsford, voiced her worries that the law, which is being referred to as a “link tax,” is not doing enough to support the media industry in New Zealand right now.
She underlined that Google would have to make major adjustments if the previously mentioned law were to pass, including cutting off links to news articles from its Search, News, and Discover platforms and cutting off financial ties with regional publications.
According to Rainsford, similar legislation has been proposed and approved in other nations including Australia and Canada, but it has not been proven to be effective there and breaches the principles of the open web.
She drew attention to the fact that smaller media outlets will be most negatively impacted, which will limit their capacity to reach prospective audiences.
Google says its alternative options will protect smaller, local media from negative effects.
Conversely, it conveys apprehension regarding the possible fiscal obligations and vagueness of the legislation, which it feels generates an intolerable level of ambiguity for enterprises functioning within New Zealand.
The New Zealand News Publishers Association (NPA) has reacted to Google’s warnings by alleging that the internet behemoth is using coercive tactics.
They specifically contend that the need for regulation stems from the market distortion that Google and other tech giants have created, which has fueled their expansion into some of the most significant corporations in global history.
The legislation aims to create a more equal framework that media businesses can use to negotiate commercial relationships with technological platforms that profit from their content.
New Zealand Media Editors CEO Michael Boggs stated that he was in favor of the bill, citing the fact that Google now makes a substantial profit from material created by regional publications.
He also emphasized that the use of artificial intelligence by Google—which frequently makes references to news articles without giving credit to the original sources—highlights the significance of enacting legislation.
Paul Goldsmith, the Minister of Media and Communications, has stated that the government is now evaluating various viewpoints and is still in the consultation phase.
He stated that the government and Google have been having continuous talks and will keep up these ongoing discussions.
However, not all political parties accept the validity of the Act.
The ACT Party’s leader, David Seymour, has voiced his displeasure of the proposal, saying that Google is a game the government is “playing chicken” with. He threatened the smaller media companies, saying that they would suffer from worse search engine rankings if the internet giant followed through on its promises.
Seymour contended that it is not the government’s responsibility to shield companies from shifts in the market brought about by consumer preferences.
The things that have happened in other nations are similar to what has happened in New Zealand.
Google has agreements with a number of Australian media firms that are in compliance with its News Media Bargaining Code. These agreements contain provisions that permit an annual cancellation of these agreements.
Due to the government’s decision to exempt Google from the Online News Act, the company has committed to supporting news dissemination by contributing annually to the Canadian journalistic community.
The New Zealand measure is consistent with global approaches aimed at regulating the relationships that exist between technology corporations and media organizations.
It’s hard to say what will happen with the Fair Digital News Bargaining Bill as the discussion goes on. Google and the New Zealand media landscape are preparing for what might be a protracted legal battle.
SOURCE: TET
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