Tech

How to Boost Your App’s Visibility in Thailand

Published

9 months ago

March 4, 2024

Freelancer

How to Boost Your App's Visibility in Thailand

In the vibrant digital ecosystem of Thailand, where tech-savvy consumers navigate a myriad of mobile applications daily, standing out in the crowded app marketplace demands strategic finesse and innovative marketing approaches.

The country’s robust internet penetration and the widespread adoption of smartphones have set the stage for a digital marketing revolution, providing a fertile ground for app developers and marketers to connect with their audience in impactful ways.

Leveraging tools such as SEO, Google Ads, and Facebook Ads not only propels an app’s visibility but also ensures that it reaches the right audience at the right time.

In this dynamic landscape, understanding and implementing tailored digital marketing strategies can transform an app from being just another icon on a screen to a must-have utility or favourite pastime for users across Thailand.

Understanding Thailand’s Digital Landscape

Thailand’s digital landscape is characterised by its dynamic growth and high levels of engagement across various online platforms. With one of Southeast Asia’s highest internet penetration rates, the country boasts a tech-savvy population that heavily relies on smartphones for daily internet access.

This digital proficiency creates fertile ground for app developers looking to tap into the Thai market. Social media platforms, e-commerce, and mobile banking see widespread use, indicating a preference for mobile-first solutions.

Understanding this landscape, including the prevalent use of local social media apps alongside global giants, is crucial for effectively targeting the Thai audience and tailoring app marketing strategies to fit their digital habits and preferences.

Leveraging Digital Marketing for Enhanced App Visibility

In the bustling digital ecosystem of Thailand, leveraging the skills of a digital marketing agency is essential for enhancing an app’s visibility. A comprehensive digital marketing strategy that combines SEO, Google Ads, Facebook Ads, and local platforms can significantly increase an app’s reach and engagement.

Tailoring these strategies to align with the unique behaviours of the Thai digital audience – such as their high engagement with video content and mobile commerce – can help apps stand out.

By adopting a multi-channel approach, developers can ensure that their apps not only reach a wider audience but also resonate with the specific interests and needs of Thai users, thereby driving downloads and active usage.

SEO Strategies for the Thai Market

To optimise visibility in Thailand’s digital landscape, implementing localised SEO strategies is paramount. The Thai market is unique, with a strong preference for local language content, making it essential for app developers to incorporate Thai keywords and phrases into their SEO practices. This involves not only translating content but also understanding the nuances of language and search behaviours specific to Thai users.

Moreover, mobile optimization is crucial, given the majority of internet access in Thailand occurs on mobile devices. Ensuring that app websites and related content are mobile-friendly and load quickly on mobile networks can significantly improve search rankings.

For those looking to dive deeper into local SEO tactics, including local listings and leveraging Thailand-specific platforms for backlinking, partnering with a seasoned SEO agency knowledgeable in the Thai market can provide invaluable insights and support. This collaboration can enhance an app’s visibility in search results, attracting a targeted user base ready to engage with the app.

Maximising Reach with Google Ads

Utilising Google Ads presents a powerful opportunity to maximise an app’s reach within Thailand. With Google’s extensive reach and sophisticated targeting options, developers can create ad campaigns specifically tailored to the Thai audience.

This strategy includes selecting Thai as the language for the ads, targeting geographical locations within Thailand, and refining keyword choices and ad messaging based on local market insights. Remarketing campaigns can also prove effective, targeting users who have shown interest in similar apps or interacted with the app’s website but haven’t yet downloaded the app.

For app developers new to Google Ads or seeking to enhance their campaign effectiveness, consulting with a Google Ads agency experienced in the Thai market can offer strategic advantages. By strategically using Google Ads, developers can ensure their app captures the attention of potential users precisely when they’re most likely to engage.

Engaging Audiences Through Facebook Ads

The widespread popularity of Facebook in Thailand makes Facebook Ads an indispensable tool for engaging potential app users. The platform’s extensive demographic, geographic, and interest-based targeting options allow developers to craft campaigns that resonate deeply with segments of the Thai market most likely to engage with their app.

Particularly effective are creative uses of video ads and carousel ads, which can captivate Thai users known for their high engagement with visual content on social media.

Additionally, infusing ad content with local cultural elements and language can significantly boost relevance and resonance with the target audience. For app developers aiming to optimise their Facebook Ads strategy or navigate the platform’s dynamic ad capabilities more effectively, collaboration with a Facebook Ads agency that possesses deep insights into Thai user behaviour can be a game-changer. Leveraging such expertise, app developers can create compelling campaigns that not only reach but also meaningfully engage and convert the Thai audience.

Localizing Content for the Thai User

For apps venturing into the Thai market, localising content goes beyond mere translation; it’s about creating a user experience that feels homegrown and resonates deeply with Thai culture and preferences. This involves understanding the local context, including cultural nuances, slang, and trends, to tailor the app’s interface, descriptions, and support services.

Additionally, considering local holidays, festivals, and events can help in crafting marketing messages and app content that engage users on a more personal level. Visual elements also play a crucial role; incorporating design aesthetics that appeal to Thai users can enhance the app’s attractiveness.

By investing in thorough localization, developers ensure that their app is not just understandable but also culturally relevant, significantly improving user engagement and satisfaction in the Thai market.

Influencer Marketing: A Thai Perspective

In Thailand, where social media influencers have a profound impact on consumer behaviour, influencer marketing has emerged as a potent strategy for app promotion. Thai users tend to trust recommendations from influencers they follow, making influencer partnerships an effective way to enhance app visibility and credibility.

The key lies in selecting influencers whose niche aligns with the app’s target audience, whether it’s lifestyle, fitness, gaming, or education. It’s also crucial to prioritise authenticity, collaborations that allow influencers to share genuine experiences with the app tend to resonate more with their audience.

By leveraging influencer marketing with a strategic and authentic approach, apps can tap into established communities, fostering trust and interest among potential Thai users.

Analysing and Adapting: The Role of Analytics in App Marketing

In the dynamic landscape of app marketing, analytics serve as the compass guiding strategic decisions. For apps targeting the Thai market, leveraging analytics can uncover invaluable insights into user behaviour, campaign performance, and market trends. This data-driven approach enables developers to understand what resonates with Thai users, from specific features and content to advertising channels and messaging.

Analytics can also identify areas for improvement, whether it’s optimising user acquisition costs or enhancing user engagement within the app. Armed with these insights, developers can adapt their strategies in real time, fine-tuning their marketing efforts for maximum impact.

Embracing analytics not only helps in maximising the ROI of marketing campaigns but also ensures that the app evolves in response to the needs and preferences of Thai users, fostering long-term success in the market.

The Power of Social Media Engagement in Thailand

Social media is not just a platform for personal expression in Thailand; it’s a powerful tool for engagement that app developers can leverage to amplify their app’s visibility.

With one of the highest social media usage rates in the world, Thailand presents a unique opportunity for apps to connect with users on platforms where they spend a significant amount of their time. Platforms like LINE, Facebook, Instagram, and Twitter are particularly popular, each serving different segments of the market and offering varied ways to engage users—from direct messaging and posts to stories and live streams.

Effective social media engagement in Thailand goes beyond mere advertising; it involves creating content that resonates with the local culture, participating in conversations, and building communities around the app. By actively engaging with users on these platforms, developers can foster a loyal user base, encourage app downloads, and gather valuable feedback for future improvements.

Conclusion: Sustaining Visibility in a Competitive Market

Navigating the app market in Thailand requires more than just launching a well-designed app; it demands a strategic approach to ensure sustained visibility and engagement in a competitive landscape.

From implementing localised SEO strategies and leveraging the power of Google and Facebook Ads to engaging with audiences on popular social media platforms, the key to success lies in understanding and adapting to the digital habits of Thai users.

Furthermore, collaboration with experienced agencies can provide the expertise needed to navigate this complex market effectively. As the digital landscape continues to evolve, so too must the strategies employed by app developers.

By staying attuned to the latest trends, engaging with users in meaningful ways, and continuously optimising marketing strategies, developers can not only achieve visibility in Thailand’s vibrant digital market but also build lasting relationships with their user base.

Tech

US: A Judge Mandates that Google Allow Competing App Stores to Access Android

Published

1 month ago

October 8, 2024

Salman

(VOR News) – The ruling is that Google, the greatest technology firm in the world, is required to make its Android smartphone operating system available to merchants that supply applications that are in direct rivalry with Google’s. This decision was reached by a judge in the United States of America.

The Android Play store, which is owned and operated by Google, was found to be an example of an illegal monopoly arrangement by a jury in the state of California on Monday. The finding was reached by a jury. Monday is the day that this decision was come to.

An earlier federal judge ruled Google’s search engine illegal.

This finding, which came after that decision, has forced the company to suffer yet another setback. As a result of the corporation having already encountered its initial obstacle, this decision has been established. This particular decision was made by the judge during the month of August, when the month was in progress.

In light of the fact that the decision was made, what exactly does it mean that the choice was accepted?

In accordance with the verdict, Google is obligated to make it possible for users to download Android app stores that are offered by third-party competitors. For a period of three years, the corporation is prohibited from imposing restrictions on the usage of payment mechanisms that are integrated into the application.

In addition, it is important to keep in mind that Google does not possess the right to impose restrictions on the utilization of ways to make payments online.

Additionally, the verdict makes it unlawful for Google to give money to manufacturers of smartphones in order to preinstall its app store. Smartphone manufacturers are prohibited from doing so.

Furthermore, it prevents Google from the possibility of sharing the revenue that is generated by the Play store with other companies that are in the industry of delivering mobile applications.

In addition to this, the court has mandated the establishment of a technical committee that will be made up of three different people chosen at random.

The committee will be responsible for monitoring the implementation of the reforms and finding solutions to any disagreements that may occur as a consequence of the implementation of the reforms while they are being implemented. This task will fall under the committee’s purview so that it may fulfill its duties.

However, certain components were allowed to be put into action until July 1st, despite the fact that the judge’s statement suggested that the ruling would take effect on November 1st. The statement was the basis for the ruling, which ultimately became effective.

Particularly, I wanted to know what Google’s reaction would be.

There is a fact that Google does not adhere to this directive, which has been brought to their attention. This document argued that the alterations that the judge had ordered to be made would “cause a range of unintended consequences that will harm American consumers, developers, and device makers.”

The judge had ordered the modifications to be implemented. The alterations were to be carried out as indicated by the judge’s ruling. The judge made it clear that he expected these revisions to be carried out in accordance with his guidance.

The company’s regulatory affairs vice president, Lee-Anne Mulholland, provided the following statement: “We look forward to continuing to make our case on appeal, and we will continue to advocate for what is best for developers, device manufacturers, and the billions of Android users around the world.”

On average, over seventy percent of the total market for smartphones and other mobile devices is comprised of mobile devices that are powered by the Android operating system. Both smartphones and other small mobile devices are included in this category.

In the event that the Play app store continues to be shown on the home page and that other Google applications are pre-installed prior to the installation of the Android application, smartphone manufacturers are entitled to install the Android application at no cost at their discretion.

Additionally, the Android application can be installed on devices that are manufactured for smartphones.

SOURCE: DWN

Tech

WhatsApp Now Features a “Mention” Tool for Status Updates and Stories.

Published

1 month ago

October 6, 2024

Salman

(VOR News) – Those who use WhatsApp now have the ability to mention other people in their stories or status updates as a consequence of a feature that was only recently enabled on the platform.

Previous to this point, this capability was not available. It wasn’t until quite recently that this capability became available to the public.

According to the information that was provided by the company, users now have the opportunity to tag close friends in their stories, and the person who is mentioned will have the option to go back and re-share an earlier version of that story. This information was provided by the company. The corporation was kind enough to reveal this information to us.

Because of a new feature that has been added to the WhatsApp app, users now have the opportunity to like individual stories and status updates.

This capability was previously unavailable to WhatsApp users.

A significant amount of progress has been made in this context. Alternative readers now have the chance to “like” a work, which is comparable to liking a post on Facebook. This feature was introduced in recent years. When compared to the past, this is a tremendous shift.

At one point in time, viewers were only permitted to observe the total number of views that a particular story had gotten. These restrictions were eliminated in later versions of the software.

Additionally, it is essential that the likes and reactions to a story be kept anonymous during the entire process. One of the factors that contributes to the general mystery that surrounds this characteristic is the fact that this is one of the elements.

The person who brought it to the attention of others is the only person who will be able to judge who enjoyed it and who did not care about it. These individuals will be able to make this determination.

A notification will be issued to the individual who was referenced earlier in the sentence and who was named in the story or status update that was discussed. A notification of this nature will be sent to the individual via WhatsApp.

This message will be sent to the user in question whenever that person makes a reference to another person while they are in the process of elaborating on a narrative or updating their status. You will receive a notification alerting you that you have been tagged in the narrative.

This notification will be delivered to the person who receives this message. In addition, students will be provided with the opportunity to re-share the tale for themselves.

It is important to note that if the names of individuals who have been referenced in a narrative or a status update are included in any of these, then the names of those individuals will not be accessible to any third party through any of these. In light of the fact that the identities of those individuals will be concealed from public disclosure, this is the condition that will be required.

While WhatsApp recently made the announcement that it will be incorporating this functionality, it is highly likely that not all users will have access to it at the same time.

This is despite the fact that WhatsApp recently made this announcement.

Despite the fact that WhatsApp has only recently made a public announcement that it will move forward with the deployment, this is the situation that has presented itself.

As soon as a short period of time has elapsed, access will be made available to each and every person on the entire world.

Additionally, WhatsApp has hinted that new functionalities might be introduced to the status and updates tab in the future months.

The purpose of these capabilities is to provide users with assistance in maintaining healthy connections with the individuals who play a vital role in their living experiences. This is done in order to give users with support in maintaining close relationships with the folks who are the subject of the inquiry.

It is with the purpose of supporting users in successfully keeping close ties with the individuals in question that this step is taken.

SOURCE: DN

Tech

Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.

Published

1 month ago

October 4, 2024

Salman

(VOR News) – Google has sent a strong message to the New Zealand government, threatening to stop boosting local news content should the Fair Digital News Bargaining Bill become law.

The law, put up by the Labour government and backed by the coalition in power at the moment, mandates that digital companies such as Google pay back news organizations for links to their material.

News publishers, on the other hand, charge the tech giant with “corporate bullying.”

Google says this measure may have unanticipated effects.

Google New Zealand’s country director, Caroline Rainsford, voiced her worries that the law, which is being referred to as a “link tax,” is not doing enough to support the media industry in New Zealand right now.

She underlined that Google would have to make major adjustments if the previously mentioned law were to pass, including cutting off links to news articles from its Search, News, and Discover platforms and cutting off financial ties with regional publications.

According to Rainsford, similar legislation has been proposed and approved in other nations including Australia and Canada, but it has not been proven to be effective there and breaches the principles of the open web.

She drew attention to the fact that smaller media outlets will be most negatively impacted, which will limit their capacity to reach prospective audiences.

Google says its alternative options will protect smaller, local media from negative effects.

Conversely, it conveys apprehension regarding the possible fiscal obligations and vagueness of the legislation, which it feels generates an intolerable level of ambiguity for enterprises functioning within New Zealand.

The New Zealand News Publishers Association (NPA) has reacted to Google’s warnings by alleging that the internet behemoth is using coercive tactics.

They specifically contend that the need for regulation stems from the market distortion that Google and other tech giants have created, which has fueled their expansion into some of the most significant corporations in global history.

The legislation aims to create a more equal framework that media businesses can use to negotiate commercial relationships with technological platforms that profit from their content.

New Zealand Media Editors CEO Michael Boggs stated that he was in favor of the bill, citing the fact that Google now makes a substantial profit from material created by regional publications.

He also emphasized that the use of artificial intelligence by Google—which frequently makes references to news articles without giving credit to the original sources—highlights the significance of enacting legislation.

Paul Goldsmith, the Minister of Media and Communications, has stated that the government is now evaluating various viewpoints and is still in the consultation phase.

He stated that the government and Google have been having continuous talks and will keep up these ongoing discussions.

However, not all political parties accept the validity of the Act.

The ACT Party’s leader, David Seymour, has voiced his displeasure of the proposal, saying that Google is a game the government is “playing chicken” with. He threatened the smaller media companies, saying that they would suffer from worse search engine rankings if the internet giant followed through on its promises.

Seymour contended that it is not the government’s responsibility to shield companies from shifts in the market brought about by consumer preferences.

The things that have happened in other nations are similar to what has happened in New Zealand.

Google has agreements with a number of Australian media firms that are in compliance with its News Media Bargaining Code. These agreements contain provisions that permit an annual cancellation of these agreements.

Due to the government’s decision to exempt Google from the Online News Act, the company has committed to supporting news dissemination by contributing annually to the Canadian journalistic community.

The New Zealand measure is consistent with global approaches aimed at regulating the relationships that exist between technology corporations and media organizations.

It’s hard to say what will happen with the Fair Digital News Bargaining Bill as the discussion goes on. Google and the New Zealand media landscape are preparing for what might be a protracted legal battle.

SOURCE: TET