Tech
Here’s Why You Need eCommerce Digital Asset Management
As the times change, customer shopping needs are also becoming more refined. Nowadays, customers want to check out product costs, specifications, reviews, and other details before buying a product.
Therefore, businesses that wish to gain customers must make these details available; that’s where digital asset management comes in.
What is a Digital Asset Management (DAM) System?
Digital asset management is a software tool used to organize, manage and enhance digital assets related to a company or brand.
Digital assets include images, videos, PDF documents, 360-degree spins, and other media content used in product catalogs and on PDPs.
An eCommerce Digital Asset Management system is beneficial because it enables image enhancement with product metadata, makes image re-sizing and exports faster, and ensures assets are findable and secure.
It is also easy to use, measurable, trackable, and secure. You can securely share data with partners, team members, customers, and contractors easily with the Digital Asset Management system.
Roles of Digital Asset Management System for eCommerce Business
1. Providing visual content for eCommerce
Digital Asset Management systems organize components such as product images, videos, relevant graphics, or documents that improve customer experience and positively improve the brand image.
Great visuals will help the customer build confidence in the product and brand, and become more likely to make a purchase.
Visual data has a way of eliciting emotional responses from intending customers. It helps them visualize the product better, and it can influence them towards purchasing the product due to what they have seen in the video or image.
2. Supports a multiplicity of product channels, markets, and formats
Having to manage multiple product visuals for different channels and markets can be stressful and time-consuming.
However, Digital Asset Management systems can make it easier with channel export templates, which export images in the exact format required by channels such as Shopify, BigCommerce and Amazon.
3. Improving sales performance
Thanks to the DAM system, you can manage the visual content for your products better, which is helpful when you‘re dealing with a large amount of product images.
When you use an eCommerce DAM to synchronize product details written in text with product visuals, you improve the customer’s shopping experience. This, in turn, will improve your sales.
4. Better human resource management
DAM systems save you from the stress of manually handling different formats of digital data.
The system has an automated process that manages these data, reduces the risk of errors, and gives people more time to invest in other tasks.
5. Supports stakeholder collaboration
The DAM system makes it easy to share your business content with clients and partners alike. It also supports integration with other tools that can make automatic distribution possible.
6. Tracking and reports
The DAM system makes it easy to track details of digital data, including who is using such data, changes that have been made, and instances where they have been used within the business.
7. Boosts internal security
You can secure digital assets better using DAM systems. Many DAMs include user-role security, meaning you can decide exactly who is authorized to view, edit and export valuable digital assets.
8. Uniform Organizational practices
DAM systems offer a singular and centralized storage system for all digital files used within a business so that they can be accessed and updated easily.
Due to the organization and consistent updating of assets, a natural validation exists within a DAM, empowering team members to share digital assets with confidence.
9. Streamline workflows
Some Digital Asset Management systems include built-in workflows that allow your team to send updates and notifications throughout the scope of product image updates and channel updates.
Channel updates save effort, time, and money, and allow the business to channel them to other areas creatively.
Benefits of an eCommerce Digital Asset Management (DAM)
1. Improved searchability and findability
Digital Asset Management systems organize and classify data effectively into groups and categories to create a uniform system.
Thanks to this classification, it becomes easier to search for the digital data assigned to different products.
When handling a large number of files connected to a digital asset, the right Digital Asset Management system will leverage its metadata tagging feature that identifies a file based on name, type, creation date, size, dimension, and a list of other details.
Because eCommerce DAMs link assets to products, you can also search by SKU and product name.
With such tags, it becomes very easy to locate digital files within a business operating system.
2. Supports quick turnaround
eCommerce DAM systems support product information linked to digital assets, creating a single source of truth for product content.
Operating out of a single source of truth, users can store data and update metadata for products and digital assets in real-time.
This allows marketers to push out new products, product variations, and product updates faster than a generic DAM.
3. Identification of missing data
eCommerce Digital Asset Management include powerful tools that allow marketers to quickly identify gaps in product content, spot validation problems, or restore assets to prior versions if necessary.
The automated tools are fully customizable according to brand standards as well as channel requirements.
4. Multiple image management
An eCommerce business has to deal with multiple product images for every given product so that customers can visualize the product better.
However, managing these images can be quite stressful, which is where eCommerce DAM becomes very important.
With eCommerce DAM, you can ensure every important product is represented with 5-7 images, 360-degree spins, product videos, spec sheets, user guides, etc. on every channel.
5. Image re-sizing
The size of the image you need on one eCommerce channel often differs from what you need for the other.
Instead of manually adjusting image sizes in photoshop, an eCommerce DAM has built-in channel export templates, so all you have to do is select a channel upon export and it will export in the correct size.
This tool is fully customizable as well and operates without sacrificing image quality.
6. Reduce time to market
eCommerce DAM automates much of the go-to-market process, necessary for optimizing products before they hit the eCommerce market.
For example, if locating, re-sizing, and exporting an image used to take 5 minutes to complete, it may take less than a minute to complete the same task using an eCommerce DAM.
When you’re dealing with a high volume of images and SKUs, those 5-minute tasks can easily add up.
When new products and product updates are able to hit the market fast, your product has more opportunities to create conversions and drive revenue for your business.
7. Improve channel coverage
Re-eterating the example above, managing product images for eCommerce takes TIME. Multiply the amount of time spent on product images times the number of eCommerce channels your products are listed on, and your work can double, triple, and even quadruple with each additional channel.
Luckily eCommerce Digital Asset Management include API features that make syndication to multiple channels possible.
So, you can update digital assets linked to a product once in eCommerce DAM and it will seamlessly update Shopify stores, Amazon stores, etc.
Conclusion
Managing digital assets for eCommerce is definitely doable with a digital asset management system, especially if you have an A+ marketing team.
However, if you want to empower your marketers to focus on growth and reduce the number of tedious tasks on their plate, consider an eCommerce Digital Asset Management.
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US: A Judge Mandates that Google Allow Competing App Stores to Access Android
(VOR News) – The ruling is that Google, the greatest technology firm in the world, is required to make its Android smartphone operating system available to merchants that supply applications that are in direct rivalry with Google’s. This decision was reached by a judge in the United States of America.
The Android Play store, which is owned and operated by Google, was found to be an example of an illegal monopoly arrangement by a jury in the state of California on Monday. The finding was reached by a jury. Monday is the day that this decision was come to.
An earlier federal judge ruled Google’s search engine illegal.
This finding, which came after that decision, has forced the company to suffer yet another setback. As a result of the corporation having already encountered its initial obstacle, this decision has been established. This particular decision was made by the judge during the month of August, when the month was in progress.
In light of the fact that the decision was made, what exactly does it mean that the choice was accepted?
In accordance with the verdict, Google is obligated to make it possible for users to download Android app stores that are offered by third-party competitors. For a period of three years, the corporation is prohibited from imposing restrictions on the usage of payment mechanisms that are integrated into the application.
In addition, it is important to keep in mind that Google does not possess the right to impose restrictions on the utilization of ways to make payments online.
Additionally, the verdict makes it unlawful for Google to give money to manufacturers of smartphones in order to preinstall its app store. Smartphone manufacturers are prohibited from doing so.
Furthermore, it prevents Google from the possibility of sharing the revenue that is generated by the Play store with other companies that are in the industry of delivering mobile applications.
In addition to this, the court has mandated the establishment of a technical committee that will be made up of three different people chosen at random.
The committee will be responsible for monitoring the implementation of the reforms and finding solutions to any disagreements that may occur as a consequence of the implementation of the reforms while they are being implemented. This task will fall under the committee’s purview so that it may fulfill its duties.
However, certain components were allowed to be put into action until July 1st, despite the fact that the judge’s statement suggested that the ruling would take effect on November 1st. The statement was the basis for the ruling, which ultimately became effective.
Particularly, I wanted to know what Google’s reaction would be.
There is a fact that Google does not adhere to this directive, which has been brought to their attention. This document argued that the alterations that the judge had ordered to be made would “cause a range of unintended consequences that will harm American consumers, developers, and device makers.”
The judge had ordered the modifications to be implemented. The alterations were to be carried out as indicated by the judge’s ruling. The judge made it clear that he expected these revisions to be carried out in accordance with his guidance.
The company’s regulatory affairs vice president, Lee-Anne Mulholland, provided the following statement: “We look forward to continuing to make our case on appeal, and we will continue to advocate for what is best for developers, device manufacturers, and the billions of Android users around the world.”
On average, over seventy percent of the total market for smartphones and other mobile devices is comprised of mobile devices that are powered by the Android operating system. Both smartphones and other small mobile devices are included in this category.
In the event that the Play app store continues to be shown on the home page and that other Google applications are pre-installed prior to the installation of the Android application, smartphone manufacturers are entitled to install the Android application at no cost at their discretion.
Additionally, the Android application can be installed on devices that are manufactured for smartphones.
SOURCE: DWN
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Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.
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WhatsApp Now Features a “Mention” Tool for Status Updates and Stories.
(VOR News) – Those who use WhatsApp now have the ability to mention other people in their stories or status updates as a consequence of a feature that was only recently enabled on the platform.
Previous to this point, this capability was not available. It wasn’t until quite recently that this capability became available to the public.
According to the information that was provided by the company, users now have the opportunity to tag close friends in their stories, and the person who is mentioned will have the option to go back and re-share an earlier version of that story. This information was provided by the company. The corporation was kind enough to reveal this information to us.
Because of a new feature that has been added to the WhatsApp app, users now have the opportunity to like individual stories and status updates.
This capability was previously unavailable to WhatsApp users.
A significant amount of progress has been made in this context. Alternative readers now have the chance to “like” a work, which is comparable to liking a post on Facebook. This feature was introduced in recent years. When compared to the past, this is a tremendous shift.
At one point in time, viewers were only permitted to observe the total number of views that a particular story had gotten. These restrictions were eliminated in later versions of the software.
Additionally, it is essential that the likes and reactions to a story be kept anonymous during the entire process. One of the factors that contributes to the general mystery that surrounds this characteristic is the fact that this is one of the elements.
The person who brought it to the attention of others is the only person who will be able to judge who enjoyed it and who did not care about it. These individuals will be able to make this determination.
A notification will be issued to the individual who was referenced earlier in the sentence and who was named in the story or status update that was discussed. A notification of this nature will be sent to the individual via WhatsApp.
This message will be sent to the user in question whenever that person makes a reference to another person while they are in the process of elaborating on a narrative or updating their status. You will receive a notification alerting you that you have been tagged in the narrative.
This notification will be delivered to the person who receives this message. In addition, students will be provided with the opportunity to re-share the tale for themselves.
It is important to note that if the names of individuals who have been referenced in a narrative or a status update are included in any of these, then the names of those individuals will not be accessible to any third party through any of these. In light of the fact that the identities of those individuals will be concealed from public disclosure, this is the condition that will be required.
While WhatsApp recently made the announcement that it will be incorporating this functionality, it is highly likely that not all users will have access to it at the same time.
This is despite the fact that WhatsApp recently made this announcement.
Despite the fact that WhatsApp has only recently made a public announcement that it will move forward with the deployment, this is the situation that has presented itself.
As soon as a short period of time has elapsed, access will be made available to each and every person on the entire world.
Additionally, WhatsApp has hinted that new functionalities might be introduced to the status and updates tab in the future months.
The purpose of these capabilities is to provide users with assistance in maintaining healthy connections with the individuals who play a vital role in their living experiences. This is done in order to give users with support in maintaining close relationships with the folks who are the subject of the inquiry.
It is with the purpose of supporting users in successfully keeping close ties with the individuals in question that this step is taken.
SOURCE: DN
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Over The Planned “Link Tax” Bill, Google Threatens to Remove NZ News Links.
(VOR News) – Google has sent a strong message to the New Zealand government, threatening to stop boosting local news content should the Fair Digital News Bargaining Bill become law.
The law, put up by the Labour government and backed by the coalition in power at the moment, mandates that digital companies such as Google pay back news organizations for links to their material.
News publishers, on the other hand, charge the tech giant with “corporate bullying.”
Google says this measure may have unanticipated effects.
Google New Zealand’s country director, Caroline Rainsford, voiced her worries that the law, which is being referred to as a “link tax,” is not doing enough to support the media industry in New Zealand right now.
She underlined that Google would have to make major adjustments if the previously mentioned law were to pass, including cutting off links to news articles from its Search, News, and Discover platforms and cutting off financial ties with regional publications.
According to Rainsford, similar legislation has been proposed and approved in other nations including Australia and Canada, but it has not been proven to be effective there and breaches the principles of the open web.
She drew attention to the fact that smaller media outlets will be most negatively impacted, which will limit their capacity to reach prospective audiences.
Google says its alternative options will protect smaller, local media from negative effects.
Conversely, it conveys apprehension regarding the possible fiscal obligations and vagueness of the legislation, which it feels generates an intolerable level of ambiguity for enterprises functioning within New Zealand.
The New Zealand News Publishers Association (NPA) has reacted to Google’s warnings by alleging that the internet behemoth is using coercive tactics.
They specifically contend that the need for regulation stems from the market distortion that Google and other tech giants have created, which has fueled their expansion into some of the most significant corporations in global history.
The legislation aims to create a more equal framework that media businesses can use to negotiate commercial relationships with technological platforms that profit from their content.
New Zealand Media Editors CEO Michael Boggs stated that he was in favor of the bill, citing the fact that Google now makes a substantial profit from material created by regional publications.
He also emphasized that the use of artificial intelligence by Google—which frequently makes references to news articles without giving credit to the original sources—highlights the significance of enacting legislation.
Paul Goldsmith, the Minister of Media and Communications, has stated that the government is now evaluating various viewpoints and is still in the consultation phase.
He stated that the government and Google have been having continuous talks and will keep up these ongoing discussions.
However, not all political parties accept the validity of the Act.
The ACT Party’s leader, David Seymour, has voiced his displeasure of the proposal, saying that Google is a game the government is “playing chicken” with. He threatened the smaller media companies, saying that they would suffer from worse search engine rankings if the internet giant followed through on its promises.
Seymour contended that it is not the government’s responsibility to shield companies from shifts in the market brought about by consumer preferences.
The things that have happened in other nations are similar to what has happened in New Zealand.
Google has agreements with a number of Australian media firms that are in compliance with its News Media Bargaining Code. These agreements contain provisions that permit an annual cancellation of these agreements.
Due to the government’s decision to exempt Google from the Online News Act, the company has committed to supporting news dissemination by contributing annually to the Canadian journalistic community.
The New Zealand measure is consistent with global approaches aimed at regulating the relationships that exist between technology corporations and media organizations.
It’s hard to say what will happen with the Fair Digital News Bargaining Bill as the discussion goes on. Google and the New Zealand media landscape are preparing for what might be a protracted legal battle.
SOURCE: TET
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