Social Media

10 Reasons Why You’re Getting Less Likes on Instagram

Likes on Instagram: Are your IG posts not getting enough likes? Or perhaps you’ve noticed that a once-thriving community of followers on your page is now only occasionally interacting with the content you are putting out there.

It can be confusing, especially if you’ve been experiencing success and suddenly find it a struggle to hit those same numbers and get no more than 5 likes on your posts.

If you find your Instagram posts not getting likes, there are quite a few potential forces at play, and they may be negatively impacting your channel.

1. Ghost accounts are disappearing

If you are paying for likes or followers, it is vital that you are only using reputable sellers of followers and interactions on IG.

Many vendors offering you likes and follows are ghosted accounts or bots. You might get one or two likes to start with, but those accounts may not be on Instagram anymore. You might find they’ve been banned, for example.

A safe way to buy real Instagram likes can even be done on a small scale, as this package of 20 links from real followers is what makes you sure that these likes will still be on your account for years to come and your fans will continue to be active.

2. You’re posting at the wrong times

Many times, your followers might not be so active on Instagram. This can lead to you getting so few likes that the algorithm doesn’t even keep your post particularly visible and easy to find.

Getting fewer likes (or even no likes) can greatly impact your business, so it is worth split-testing and creating a schedule of top times to post.

There can be some trial and error when working out when people are most likely to be online and available and, therefore, likely to see the post you just put out. Some accounts find that Sunday night is a great time to post, but if your account is about business and work, your content might be more successful during the week.

3. Your posts aren’t on-topic

If your audience follows your account only because of a specific type of content you are no longer publishing, you might see that you get fewer likes.

For instance, check out some of the top history-related channels, and you’ll quickly realize that their followers expect a certain type of content, which may be cool videos and graphics that cover historical events and anniversaries. If you’ve built your own niche, you change the content you are putting out; of course, you may get few or no likes.

A lot of sponsored content can lead to this issue. Some content creators take sponsorship to promote products or services that aren’t relevant, which can drive followers away or prevent new followers.

4. You Are Shadow-Banned

If you find that nobody is finding your posts, you might be shadow-banned. Instagram’s algorithm does this with certain accounts, such as spamming or violating their terms.

It’s unlikely that you will get shadow-banned if you follow the rules, but it is a possible explanation for no one liking your posts. Frustratingly, it can also be tough to work out whether you are shadow-banned or not.

5. The quality of your content has dropped

Sometimes this is hard to diagnose. If you were making some amazing content before, but recently, you’ve taken on a new team member, and they don’t meet quality standards, this is one of those scenarios where you might find yourself getting fewer likes.

It can be hard to establish whether the quality is an issue on your channel, but be sure to create fresh and interesting posts for people to enjoy or whether you are churning out the same sort of stuff. People have a desire to interact with new content.

6. People are interacting in different ways

Some people use comments, not likes, to indicate their success. It could be that the content you are putting out there is getting engagement in some format, just not likes. For example, if you post content that appeals to strong emotions, people might not want to “like” it as it may look insensitive. Instead, they may leave some comments to support you.

Fortunately, you can track these other forms of engagement, too. While likes are a very important metric, it is also good if people are getting involved with your content in other ways.

7. Your hashtag game is poor

Hashtags are an amazing way to leverage Insta and get loads of new likes and followers. One can follow a hashtag, and if you tap into the right ones, you might find new audiences, sometimes millions of people.

Hashtags can be powerful if used correctly. This doesn’t necessarily mean going for the biggest hashtags with the most followers or people searching. Instead, it means finding the right tags for your posts and tapping into those communities where people will appreciate your content most.

If you can manage to find the right communities on Instagram, then you are going to find your like count increasing.

If you just hashtag your posts with things like #dogs, then you will also find a lot of bots lurking in these parts of Instagram. This means very little in the way of real interaction.

8. You’re not into replying and engaging with others

Instagram can be a two-way street. Some people will follow and watch your content just because they want to see it, but others also value your interaction, such as responding to their questions and comments.

If you are wondering, “why don’t I get hearts on Instagram anymore?” and you’ve also become laxer in your attitude to responding to comments, DMs, and even commenting on other peoples’ content, this could be one of the reasons.

People value brands or individuals that take the time for their followers. If you aren’t doing this, it isn’t a surprise if they stop offering so much engagement; this is why you should buy real Instagram likes whenever possible.

9. People are muting your channel

Another reason for getting no likes is that some people are hitting the mute button on your content. This means they don’t want to unfollow, but they may just want a break from your content.

If you keep posting the same sort of content and reach the point where you start annoying people, then there’s a very real chance that they are muting your channel so that your content doesn’t appear on their feed anymore.

Could something you are putting out there be annoying or frustrating people? Is there any feasible reason why a big chunk of your Insta friends is muting you?

10. Your followers aren’t active or engaged

There are lots of reasons why your IG friends are inactive. If you have bought followers or likes from the wrong vendors, then there is a possibility that they will not stay engaged with Instagram at all.

It’s also possible that your followers aren’t active anymore. A Statista study showed that nearly ¼ of all IG users have considered leaving at some point. Many younger people may also delete their accounts and start new accounts at some point, which could lead to you having a basis of followers who simply aren’t using those accounts anymore.

Regularly getting new followers is one of the best ways to ensure this doesn’t become a problem for you. It’s inevitable that some people will leave Instagram or stop following you, so try to stay on top of this by continuing to grow your account.

A note on algorithms

Though we haven’t included it on our list of reasons for getting fewer likes, it is a good idea to remember that Insta relies heavily on algorithms.

These are what help to dictate what comes up on the news feed. Algorithms are based on many factors, including what people like, what hashtags they follow, and how others react to your content. This can help or hinder your Instagram success, and the algorithm updates regularly.

It is possible that one of the reasons for less interaction is simply a shift in the algorithm. It can be frustrating, but it happens.

Conclusion on Instagram Likes

The best part about Insta and other social networks? There is always a way to get new followers and find a way to make more success out of your channel.

If you’ve found the like count drop, you might start a campaign to get more likes and followers to try and reinvigorate the channel and hit the heights of previous success.

This guide should help you to work out some of the reasons the likes may have dried up and what you can choose to do about it to boost your channel. Follow these tips, and the thought, “why don’t I get likes on Instagram?” won’t bother you anymore.

Business

Unleashing Potential: How a Facebook Ads Marketing Agency Can Revolutionize Your Business

Facebook advertising has definitely made its own place for businesses in the digital marketing space to reach out to their target and engage them. To say Facebook has monthly active users far more than 2.8 billion is to say this gives a reach second to none toward a broadly ranged audience. It definitely becomes an incredible and indispensable platform for businesses to drive growth and reach marketing objectives.

While using Facebook for advertisement, most businesses may not be at the level of knowledge and experience to understand the complexities of that marketing. And that is exactly where a Facebook Ads marketing agency would kick in.

And so today, in this blog, we are going to look in exact detail at what kind of transformational power Facebook Ads have, and how working with an agency well-versed with Facebook Ads Marketing could be life-changingly simple for you.

Understanding the Power of Facebook Ads

To understand the role of Facebook ads marketing agencies, we need to first understand why Facebook ads are so potent in marketing.

1. Unmatched Reach and Targeting: Certainly, the billion-plus users of this world who are on Facebook give it an unmatched reach and targeting potential. Businesses can create targeting precision down to demographics, interests, behaviors, and criteria like life events and purchase intent.

2. Cost-effective advertisement: The reason behind Facebook ads is a flexible approach to pricing, allowing businesses to set their budget and bidding strategy based on their objective or expectation. When used with careful targeting and optimization, a business is likely to achieve impressive results from the least spend on investment.

3. Different Ad Formats: There are different ad formats on Facebook, ranging from image ads to video ads, carousel ads, and many others. This gives a chance to a business to experiment with various advertisement formats and make a decision on the most impactful way of relaying their message to the target audience.

4. Advanced Analytics and Insights: Facebook has advanced analytic facilities and insights, empowering businesses to track how their ads are doing in real time. This gives them the information to tune their campaigns toward the most impact and ROI.

The Role of Facebook Ads Marketing Agencies

Here is a look at how a Facebook ads marketing agency can leverage the power of Facebook ads and take your business to the next level.

1. Expertise and Experience:

Facebook advertising marketing agencies have an expertise to create and run performance-driven Facebook ad campaigns.

These agencies keep your campaigns right up-to-date with all the latest trends, best practices, and algorithm changes to ensure only the best are optimized for success.

2. Customized Strategies:

Digital marketing companies run ads with strategies developed with your specific business goal, target audience, and industry in mind.

Such practices may involve audience segmentation, ad creative development, campaign optimization, and tracking performance that ensures a maximum return on investment.

3. Targeted Audience Reach:

– Facebook ads marketing agencies leverage advanced targeting options to reach your ideal audience with precision.

This kind of agency targets the right audience for your business: they target the specific demographics, interests, and behaviors to make sure that your ads reach the most relevant audience.

4. Creative Ad Campaigns:

– Facebook ads marketing agencies create compelling ad creative and messaging that resonates with your target audience. Whether that’s great design, persuasive copy, or engaging video content, such agencies have mastered the art of captivating your audience’s attention and driving action.

5. Continuous Optimization:

– Agencies, Facebook ads marketing constantly look after your ad campaigns for optimization toward performance and ROI. This leads to measuring important metrics, such as click-through rate, conversion rate, and cost of customer acquisition, to always find room for improvement and make sound decisions.

6. Comprehensive Reporting:

Agencies marketing through Facebook ads provide full reporting and insights to help them track performance over your campaigns. This will even include the impressions, clicks, conversions, and return on investment ratio in all the efforts of advertising that you make, making you wholly aware of the results and effectiveness.

Case Studies: Real-World Success Stories

Here are such practical examples of companies that have been turned around by working with Facebook Ads marketing agencies:

1. E-commerce Success Story: A boutique e-commerce store specializing in handcrafted jewelry saw sales increase by 300% after partnering with a Facebook Ads marketing agency. By executing search targeting well-off women aged 25-45 with an interest in fashion and jewelry, the agency had this targeted traffic pay off for the store.

2. Local Service Provider: • A local landscaping business saw leads and bookings double when they teamed up with a Facebook ads marketing agency. The agency enabled the company to generate more qualified leads and further expand its customer base by targeted messaging that included a list of homeowners located within a 10-mile radius and featured their portfolio of work.

3. B2B Software Company – A software company that offers project management solutions, Bjsondashtoa, doubled its sales pipeline within half a year of doing business with a Facebook ads marketing agency. Compelling ad creative and messaging were used by the agency to target the decision-makers of companies in IT and Marketing industries, subsequently driving the inbound Sales team’s Sales Qualified Leads and Opportunities.

Conclusion

In short, Facebook advertisements have the potential to transform your business by allowing you to reach out and communicate with your target audience effectively. An agency’s role in helping you with Facebook advertising is to bring to the table skills, experience, and resources that can be marshaled toward Facebook advertising to deliver best results in line with your marketing objectives. Due to the help of a Facebook ads marketing agency, e-commerce stores, local service providers, B2B software companies, and anyone for that matter will be able to reach the point where they have achieved the maximum success and growth for their business.

Social Media

Welcoming A Digital Detox from Mindless Social Media Scrolling

What comes to your mind when you think of today’s digital age? You won’t even need to think before you say ‘social media platforms.’ Consequently, we often find ourselves mindlessly scrolling through our feeds, being consumers of an endless stream of usually substance-lacking content. But are they adding any value to our lives?

At most, they are only negatively impacting our mental health and levels of concentration. In the middle of these endless tweets, posts, and likes lies a hidden gem called podcasts, offering content to help us grow and evolve. So why should you prefer listening to a podcast over indiscriminate social media scrolling? Let’s begin!

Mindful Consumption

Scrolling through social media, we easily succumb to passive consumption’s trap. Our interaction remains mindless as we swiftly flick over images and information snippets without often retaining any value. Contrastingly, podcasts command our attention. They require active engagement from us – a refreshing change indeed!

Inviting us to actively engage with our preferred subjects, be it science, history, comedy, or personal development, they offer a constructive pathway. Through this medium of choice, we immerse ourselves in meaningful dialogues and thought-provoking debates, thus fostering not only intellectual stimulation but also catalyzing personal growth.

Escape the Echo Chamber

Social media algorithms tend to curate echo chambers. Our feeds overflow with content aligning only with our existing beliefs and interests. While this might offer a fleeting sense of comfort, it constrains exposure, limiting us from encountering diverse perspectives or alternative viewpoints.

Conversely, audio books present an extensive range of voices and opinions. Podcasts, offering a rich diversity of perspectives that challenge and expand our worldview, expose us to the expertise of professionals in diverse fields.

Community and Connection

“Social” media platforms such as Facebook, Instagram, and Twitter often create shallow and superficial connections despite their descriptive term. In contrast to these platforms, audio stories wield the ability to nurture authentic relationships and cultivate a sense of community. Listener feedback, online forums, or live events actively facilitate meaningful engagement for its audience. Also, participating in podcast communities allows us to form connections with individuals who, like us, share our passions and interests.

Curated Content

Social media inundates us with an overwhelming volume of content, making the discernment between quality and noise a challenging task. Audio books present themselves quite differently. They offer curated experiences planned by dedicated hosts and producers who invest substantial time and effort to deliver meaningful content. Prioritizing quality over quantity is their trademark, be it investigative journalism, in-depth interviews, or immersive storytelling.

In Conclusion

Social media blinds us with its promise of instant satisfaction. However, podcasts offer an alternative that is deeper and more meaningful. Engaging in podcast consumption allows us to flex our intellectual muscles and expand our viewpoints while nurturing authentic connections with others. The next time you feel the urge to mindlessly scroll through social media, pause. Reach for your phone, but with a purpose, and consider playing a podcast.