Food
Khun Poo’s Cookbook booms after British Celebrities Gave it a Plug
CHIANGRAI TIMES – Sales of a modest cookbook by a Klong Toei slum resident have boomed after British celebrities gave it a plug – because of its eye-catching name. “Cooking with Poo” garnered global headlines after it won the Diagram Prize in an international contest for the oddest book title.
Saiyuud “Chompoo” Diwong came up with the book with the help of Australian supporters who live in Bangkok’s biggest slum and concoct small business schemes that have benefited “Poo” and her equally underprivileged neighbours.
The title is essentially a gimmick for a very worthy cause – a joke that can’t help but catch the eye on the cover of an attractive 112-page collection of basic Thai recipes.
It’s likely that the Australians would have had to explain to Poo why they were giggling about the proposed title. Poo is English schoolboy dialect for excrement – not a kitchen ingredient of choice. And English schoolboy humour is a stock in trade in British show business.
(Poo is short for Saiyuud’s nickname Chompoo, so it has a hard “p”, unlike Prime Minister Yingluck Shinawatra’s nickname Poo – “Crab” – whose “P” sounds more like a “b” to foreign ears.)
So when the book’s title won the Diagram Prize, some big names in the UK were delighted to repeat it – over and over. Celebrity chef Jamie Oliver shared the cover of the book in an online instagram in late March and top British comic Stephen Fry boosted made comments about it on Twitter – where he has no fewer than four million followers. The book was mentioned in the Guardian newspaper too.
Launched at the Foreign Correspondents Club in Bangkok in the middle of last year, the book has sold steadily – more than 6,000 copies so far – despite sales relying primarily on private orders over the Internet. Bookstores are only just starting to take an interest.
“Cooking with Poo” owes its success to lots of good ingredients – it’s a quality product, full of nice colour photos and beautifully laid out. It’s also been marketed with clever promotional work. It’s cheap for farang here and overseas – Bt500 plus postage – and it directly helps some of Thailand’s poorest citizens.
And then there’s the double entendre of the title.
Poo began publicising her cookbook with a range of interviews and media appearances during a tour of eastern Australia last June and July.
One of the brains behind the book is Anji Barker, a former Melbourne resident who moved to Klong Toei with her husband Ash about a decade ago. The Barkers are members of a group called the Urban Neighbours of Hope, which backs small business schemes to help residents in the slum earn a better living.
Helping Hands Projects include a handicraft initiative and the cooking school and catering service run by Poo. “Helping Hands Thai Cooking School was started by Poo as a way to use her gift of cooking to earn a fair wage,” Anji writes in the book’s introduction.
“Poo has built quite a reputation for herself among tourists and the expat community in Bangkok. She is famous for making very simple, reproducible Thai food that’s adjusted for the foreign palate. (If you’re Thai you may not like these dishes, but you can always add chilli and pla ra!)
“Poo started cooking out front of her house 10 years ago,” Anji explains. “She would sell up to 100 dishes per day and make enough for her family to live on and occasionally save a little. When the cost of rice doubled a number of years ago, she found that she could no longer make a living selling from her house. She approached me to find her a job outside of the slum.”
Anji and her associates decided on a cooking school and Poo “started small with people who knew us well and were willing to be our guinea pigs”. Within a few months the classes were so popular that Poo and Klong Toei Handicrafts (another employment initiative – www.Handicrafts.org.au) joint set up a facility they could share in what had been a burnt-out shack.
Demand continued to grow, so Poo expanded a few doors down the soi and now takes 10 people per class instead of two or three. She’s also developed a catering business that employs many people.
Anji points out that Poo even serves as mentor to people running nine other businesses in the slum. Poo’s husband Kare started a van hire-and-tour service. The couple has done well enough to take days off and enjoy holidays with their two sons.
“We sold 100 books online last night and are now looking at a third print run,” says Anji. “There are also talks with bookshops. All the publicity has been really good for business!”
Poo has her own website and remains constantly on the go, but she’s struggled with the flurry of media attention. The prospect of a live interview with the BBC on April 5 was scary for a lady with limited confidence in her English. Anji, knowing Poo had been “a bit tense” during a live interview in Australia last year, agreed to join her for the BBC session.
Poo is nevertheless delighted with the book’s success. “Before, we felt like no one cared about us here in the slum, but now we know people do care and are interested in our lives,” she says.
“And they are encouraging us to keep going and help others. Lots of jobs have come as a result and we can help more people. It’s allowing us to give new opportunities to many people, so I’m really excited!” – By Jim Pollard
Food
America’s French Fry King Sounds An Alarm
Americans are revolting against McDonald’s and other fast-food establishments. This is harming French fry suppliers like Lamb Weston.
Lamb Weston, North America’s largest manufacturer of french fries and a significant supplier to fast-food chains, restaurants, and grocery stores, is closing a production facility in Washington state. Last week, the company stated that it would lay off almost 400 employees, or 4% of its workforce, and temporarily shut down manufacturing lines in response to falling customer demand.
Lamb Weston (LW) shares have plummeted 35% this year.
America’s French Fry King Sounds An Alarm
The potato giant is oversupplied at a time when demand is low. In recent years, restaurant prices have risen faster than grocery store prices, prompting shoppers to avoid fast-food establishments.
This move has had an impact on Lamb Weston because individuals are less inclined to prepare French fries at home. According to Lamb Weston, fast-food restaurants account for around 80% of all french fries consumed in the United States.
Fast-food restaurants, such as McDonald’s, are offering bargain menus to entice customers back. McDonald’s has introduced a $5 meal that contains a McDouble cheeseburger or a McChicken sandwich, small french fries, four chicken nuggets, and a small soft drink. However, these promotions are not benefiting Lamb Weston because customers are purchasing fewer portions of fries.
“Many of these promotional meal deals have consumers trading down from a medium fry to a small fry,” Lamb Weston CEO Thomas Werner stated during an earnings call last week.
Lamb Weston did not immediately reply to CNN’s request for comment.
McDonald’s, Lamb Weston’s largest customer, accounts for 13% of revenue. As McDonald’s goes, so does Lamb Weston.
America’s French Fry King Sounds An Alarm
And McDonald’s is struggling. Sales at US restaurants open at least a year declined 0.7% last quarter compared to the same period a year ago, dragged down by fewer consumers visiting the brand.
Lamb Weston is also heavily exposed to other fast-food companies, according to analyst R.J. Hottovy of analytics firm Placer.ai, in a research note to clients last week.
Customer traffic to fast-food restaurants fell 2% last quarter and 3% the prior quarter compared to the same period last year, according to Lamb Weston.
SOURCE | CNN
Food
Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy
YouTube’s top stars have launched their competitor to Lunchables.
MrBeast, Logan Paul, and KSI are collaborating on a “groundbreaking new better-for-you lunch option” called Lunchly, combining all their goods into a single meal geared at their younger fans.
The all-in-one meal includes a bottle of Prime Hydration, a sports drink alternative founded by Paul and KSI that has grown in popularity; a Feastables milk chocolate bar created by MrBeast, a popular YouTube star with over 300 million subscribers; and one of three processed food options, including pizza, nachos, or turkey aand cheese with crackers.
Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy
“Our ultimate goal has always been to offer not only high-quality products, but also healthier alternatives,” Lunchly cofounder Logan Paul stated in a press release. He also stated that the school lunch industry has been “dominated by Lunchables” since he was a child, and that it is “time to provide a better option for those looking for a convenient, healthier choice.”
Lunchly promises to be “healthier” since Prime contains more electrolytes than a Capri Sun in Lunchables, and Mr. Beast’s chocolate bar contains less sugar than a Kit Kat or Crunch bar.
Lunchly’s launch comes after Lunchable, owned by Kraft Heinz, announced a huge initiative last year to participate in school lunch programs. However, the company had to reformulate the components first to guarantee that the items met regulatory rules, which included incorporating fresh fruit into their meals.
Consumer Reports reported in 2024 that it recently studied the nutritional profiles of two Lunchables kits supplied in schools and discovered that they contain significantly more sodium than the Lunchables kits available in stores.
Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy
Of course, KSI, Paul, and MrBeast know how to create brands, thanks partly to their devoted following. Despite government worries about the caffeine content of some of its drinks, Prime sales have risen, threatening industry leaders such as Gatorade and BodyArmor.
“Prime brings a youthful buying cohort that hasn’t had a lot pitched their way beyond traditional kids’ drinks,” Jeffrey Klineman, editor-in-chief of BevNet, previously told CNN. “Paul is significantly more intriguing to a 13-year-old than a juice box.”
SOURCE | CNN
Food
Beyond Soups and Stews: Unexpected Ways to Utilize Your 5 Litre Pressure Cooker
Pressure cookers are very popular cooking utensils for preparing soups, stews, and tenderising meats in quick time. However, their versatility and uses go far beyond these traditional uses.
If you’re trying to use your 5 litre pressure cooker differently, you are at the right place, as we are going to explore unexpected and creative ways to use this essential kitchen utensil.
Infused oils and extract
You can use your pressure cooker to prepare infused oils and extracts. To do that, you have to put the herbs, spices, or citrus peels in a jar filled with oil or alcohol. Then, seal the jar and cook under low pressure for a short time to infuse the flavours uniformly.
By this method, you can extract intense flavours in a quick time as compared to what it takes through traditional infusion methods. You can also experiment with combinations like rosemary-infused olive oil or vanilla extract for baking.
Artisanal Curd Making
You can use your pressure cooker to prepare yoghurt. To do that you have to heat the milk to a proper and specific temperature, and then cool it down before adding yoghurt culture. After that, keep the mixture in jars, seal, and ferment in the pressure cooker with the use of the yoghurt setting. And yes, after that, you will have creamy, homemade yoghurt at a much lower cost than store-bought varieties. You can add up your yoghurt, various flavours and toppings for a healthy breakfast or snack option.
Quick pickling
You can also prepare quick pickles using your pressure cooker. For doing that combine the ingredients such as vinegar, water, salt, and your choice of vegetables or fruits in the cooker.
Now, after that, cook under pressure for a few minutes to infuse the flavours rapidly.
Once it is done and cooled, your quick pickles will be ready to eat and enjoy, giving a taste of tangy flavour to sandwiches, salads, or charcuterie boards. You can do this using different spices and herbs to prepare unique flavour profiles for your pickles.
Steaming vegetables and seafood
You can use your pressure cooker’s steaming capabilities to cook vegetables and seafood very easily and quickly. To do that, you have to place a steamer basket inside the cooker, add water, and put your ingredients.
Then, after that, cook under pressure for a few minutes to keep the nutrients intact and also get the perfect tenderness. From crisp-tender asparagus to succulent shrimp, the possibilities of preparing the dishes are many. You can add different flavours using aromatic herbs, spices, and citrus zest.
Homemade bread and desserts
You can amaze your family with freshly baked bread and delicious desserts that can easily be prepared in your pressure cooker. To do that, use the cooker as a makeshift oven by placing a trivet inside and also adding water to it.
After that, you have to place your bread dough or dessert batter in a heat-proof container, cover it, and then cook under low pressure. In very little time, you will get tender bread or delicious desserts without even messing up the kitchen. You can also try various other recipes like chocolate lava cake or savoury herb bread for a delightful treat.
One-pot pasta dishes
You can easily prepare one-pot pasta dishes that are cooked perfectly in your pressure cooker. To do that you have to combine pasta, sauce, vegetables, and protein in the cooker, and also remember to check and put enough liquid for cooking. Then, seal and cook under pressure for a few minutes. This will allow the flavours to get mixed beautifully.
And with this, from classic spaghetti marinara to creamy Alfredo, your pressure cooker can do it all. You can enhance your pasta with your favourite ingredients and garnishes.
Conclusion on a pressure cooker
Cooking indeed is a creative method. Do justice to your creative culinary spirit with your 5-litre pressure cooker. Bake bread, make homemade yoghurt, and make several main dishes as well as side dishes using a wide pressure cooker.
Impress everyone and yourself! Make the best out of your culinary instincts.
SEE ALSO: The Ultimate Guide to Choosing the Perfect LED Bathroom Mirror
Post Disclaimer
The above article is sponsored content any opinions expressed in this article are those of the author and not necessarily reflect the views of CTN News- Chiang Rai Times. For detailed information about sponsored content policy click here.
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