Learning

Email Marketing Guide: How to Write a Thank You Email

Email Marketing: Thank you are simple words that still possess great power of building more friendly communication and a nice way to end an email. A purchase isn’t the only thing you might be thanking your customers for.

Subscription, registration, event attendance, charity participation, feedback, review on third platforms, membership anniversaries, and social sharing – there are many reasons to express your gratitude.

Birthdays and holidays also make a good cause to come up with a warm and sincere thank you email. We’re sure you have such campaigns in your email marketing strategy, but if not, it’s high time to launch some. And we’ll show you how to get started.

Write a related subject line

An email subject line should be original, grab the attention, and prompt people to open your message. However, when it comes to thank you emails, it’s better to stick to proven classics and avoid too fancy language. Creativity is surely great but keep it for your next promos.

In the thank you email subject line write the reason you’re writing outright: Hi, John, Thanks for being amazing; Thanks for subscribing; Thanks for connecting with us; Thanks for making our company awesome, Big thanks for a big commitment, etc. Let people know it’s not a regular campaign but rather a friendly message without hidden commercial intentions.

When you’re celebrating some major milestones or achievements that can be expressed in numbers, consider including those in the subject line as well: Thank you for using Our Company for 5 years!; Thanks to you, we’ve donated $500,000 this year!; Thanks for helping us reach 1,000,000 downloads.

When email marketing, such mentions add value to the email and let the subscriber feel they’re part of something big and significant, thus strengthening customer loyalty.

Address by the name

A thank you an email is a good place for personal addressing. While the name put in bulk promos may look out of place (because they are sent to all subscribers and have nothing to do with the particular reader), the name in the thank you email makes it personal and custom.

it’s especially applicable to triggered emails sent in response to a certain action, like a subscription or purchase when email marketing.

Create a concise meaningful copy

Typically, in the thank you email you need to cover three positions:

what you’re thankful for;
why it matters to you and to the recipient;
what incentives do you have to offer as a gift?

Of course, you may opt-in for a different structure depending on the type of your current email. The only mandatory point is the explanation of you writing this message; the rest is optional. You may keep it short with one sentence only or write an extensive copy enlisting all the achievements.

The main thing is to follow the line. A thank you email isn’t about you; it’s about your customer and their journey, so don’t steal the show. Using such phrases as we did, we achieved, our brand reached, we want, we plan, we accomplished in every second sentence turns a thank you email into a thank us an email.

Offer a proper gift

If applicable to a particular thank you campaign, offer your customers a thank-you gift. It may be anything, from #% off the next order to holiday package or wrapping. The thing to remember with thank-you gifts is that the recipient has to be able to actually use it.

There is no use in offering free international shipping to local customers. Single travelers would hardly find family booking discounts lucrative, and families with kids will have to pay extra to make use of your discount one-person ski pass, eliminating the whole idea of the present.

The thank-you gift should be valuable and shouldn’t imply any hidden charges. To make such gifts, you need to segment your contact base and come up with different strategies for different customer groups. That will help with more personalized email marketing campaigns, including thank you emails as well.

Avoid too many CTA in email marketing

There is a time for product promotion and there is a time for a less commercial approach. A thank you email is usually not a place for numerous calls to action. And those you do include should resonate with the overall message.

When you thank for a newsletter subscription, it’s normal to put one CTA inviting to explore the blog or recent articles. Also when you thank for registration in the system, it’s ok to include a link to the how-to-start guide or tutorials. But when you thank for, let’s say, product feedback or event attendance and include 5 CTAs within the two-sentence copy, it looks excessive.

Include related visuals

For visuals, follow the principle of relevance as well. Images of your product shouldn’t cover the whole copy. When you thank for your review – consider adding user-generated photos from social media of other users who liked the product.

When thanking for donations, include photos or video stories of people you helped or organizations you partner with.

When thanking for a product purchase, include personal recommendations based on the customer’s browse history but avoid too aggressive advertising: in a thank you email, your task is to help and advise not directly prompt new sales.

Make a personal email signature in email marketing

It’s better to send thank you emails on behalf of a person than the whole company. A campaign signed by Jack Smith, Senior Customer Experience Manager has a more human touch that signed by Company Name. And the whole idea of a thank you email is to prove to the subscriber they are receiving a message from a real person.

To sum up, a thank you email should be clear, personal, and expresses the brand’s appreciation. It’s not a place for extensive commercial offers and CTAs. Send thank you emails to show gratitude not to sell services. Use the informal language and personal email signature to make your messages look friendly and human-like.

Author’s Bio

Iuliia Nesterenko is a technical writer at eSputnik. Her focus is on exploring current digital marketing trends and describing new strategies for email marketers.

Learning

First-Time Buyer’s Guide to the UK Property Market

Entering the UK property market as a first-time buyer can feel both exciting and daunting. The process is filled with potential pitfalls and complex decisions, but with the right guidance, it can be navigated smoothly. The estate agents in Yorkshire demystify the journey from the initial decision to buy a home to the moment you step over the threshold of your new property.

Understanding Your Financial Position

The first and perhaps most crucial step in the home-buying process is understanding your financial situation. This includes assessing your savings, income, and current debts. Here’s how you can prepare:

1. Deposit: Generally, you’ll need at least 5% of the property price as a deposit, though aiming for 10% or more can provide better mortgage rates.

2. Income and Expenses: Use a budget planner to assess your monthly income against your expenses. This will help you understand how much you can afford in monthly mortgage repayments.

3. Credit Score: Lenders will evaluate your credit score to determine your mortgage eligibility. So it’s important to have a good credit score, and you should work on it if required.

4. Mortgage Options: Speak to a mortgage advisor to understand different types of mortgages, such as fixed-rate, variable-rate, and help-to-buy schemes.

Getting a Mortgage Agreement in Principle

A Mortgage Agreement in Principle (AIP) is a statement from a lender indicating how much they’ll likely lend you. You will be a more attractive buyer with an AIP as it shows sellers you’re serious and financially prepared.

Deciding What You Want

Before you start viewing properties, it’s essential to know what you’re looking for. Consider the following factors:

1. Location: Proximity to work, schools, public transport, and amenities are key. Research neighbourhoods to find the best fit for your lifestyle.

2. Property Type: Decide whether you want a flat, terraced house, semi-detached, or detached property. Each has its pros and cons.

3. Must-Haves: Make a list of non-negotiables, such as the number of bedrooms, garden size, and parking facilities.

4. Future Proofing: Consider your future needs. Are you planning to start a family? Do you need space for a home office?

Starting the Property Search

With a clear idea of what you’re looking for, you can begin your property search. Here are some tips:

1. Use Online Portals: Websites like Rightmove, Zoopla, and OnTheMarket are excellent starting points. Set up alerts to get notified of new listings that meet your criteria.

2. Visit Estate Agents: Register with local estate agents who can provide insights into the market and inform you of new properties before they’re listed online.

3. Attend Viewings: Don’t rush this part. Visit several properties to get a feel for what’s available in your price range.

Making an Offer

Once you find a property you love, it’s time to make an offer. Here’s how to approach it:

1. Research: Check the selling prices of similar properties in the area to gauge a fair offer.

2. Negotiate: Don’t be afraid to negotiate. The starting point is most usually the asking price.

3. Conditions: You might include conditions in your offer, such as the inclusion of certain fixtures or a specific moving date.

The Legal Process

If your offer is accepted, the legal process begins. You’ll need a solicitor or licensed conveyancer to handle the legalities. Here’s what to expect:

1. Conveyancing: This is the legal transfer of property ownership. Your solicitor will handle this, including conducting searches, dealing with the Land Registry, and transferring the funds.

2. Surveys and Inspections: Arrange for a property survey to check for structural issues. There are different types of surveys, from basic condition reports to full structural surveys.

3. Mortgage Finalisation: Once the survey is complete and satisfactory, your mortgage can be finalised.

4. Exchange of Contracts: This is when the sale becomes legally binding. You’ll pay your deposit at this stage.

5. Completion: On the agreed completion date, the remaining money is transferred, and you receive the keys to your new home.

Moving In

Moving day can be hectic, but planning can ease the stress:

1. Hire a Removal Company: Book a reliable removal company well in advance. Discover the best deals by getting quotes from multiple companies.

2. Pack Strategically: Label your boxes by room and keep essential items accessible.

3. Notify Utilities and Change Address: Inform your utility providers of your move date and update your address with banks, the DVLA, and other important institutions.

Settling In

Get settled. Introduce yourself to the neighbours, familiarise yourself with the local area, and really start to make the place your own.

Here are a few final tips:

1. Safety Checks: Make sure that your smoke alarms and carbon monoxide detectors are working, and make sure that you know where the gas and electricity meters are located.

2. Maintenance Plan: Keep a record of the smooth functioning of your new home with a maintenance schedule, complete with regular checks and seasonal tasks.

3. Personal Touches: Add personal touches to make the space feel like home. This can be from putting up family photos or redoing the decoration in your rooms.

Conclusion

Buying your very first home in the UK is most definitely a milestone, difficult and full of challenges but rewarding in the end. Such a philosophy guides you in understanding finances and knowing what you want to achieve from detailed research, and seeking professional advice that confidently helps you navigate the property market. Yes, the journey may have its hurdles, but in the end—owning your own home—the reward will be worth the effort. Welcome to your new chapter!

Learning

5 Health Benefits of Regular Pedicures

There’s nothing quite like a pedicure to keep your feet looking and feeling their best, but did you know that pedicures do more than simply enhance the appearance of your feet? Many people don’t realize that regular pedicures can come with a wide range of health benefits that can promote the well-being of your feet, so here are some ways that your routine pedicure keeps both your toenails and feet in the best condition possible!

Smoother Skin

One of the biggest misconceptions about pedicures is that they only cater to and look after your toenails. While you’ll definitely be leaving each session with a fresh coat of nail polish, your pedicure can also do wonders for the health of your skin. Aside from trimming and shaping your nails and cuticles, you’ll notice that your nail technician also dedicates a few steps to the skin of your feet.

After inspecting your feet and looking for any issues or imperfections that may need to be addressed, your technician will work on an exfoliating scrub to remove any dead skin cells. This step may also be aided by a foot file, which can be used to buff away any calluses and other problem areas manually.

Softer Skin

After your nail technician addresses all the problem areas of your feet and removes any unwanted dead skin cells, he or she will often massage in a moisturizing product, such as lotion, cream, or butter, to ensure that your skin is properly moisturized. These products contain skin-loving ingredients that will ensure that your feet have everything they need to look and feel their best so that you can walk out of your pedicure with a renewed sense of confidence.

Healthier Nails

After your pedicure session, your nails will not only look better due to the fresh coat of nail polish, but they’ll also be healthier and stronger. This is because your nail technician takes their time to ensure that your nails are properly looked after through steps that include deep cleaning, nail trimming, nail filing, and cuticle care. All of these things work together to prevent issues like ingrown nails from occurring, all the while improving the appearance of your nails.

Increased Blood Circulation

While the specific steps included in your pedicure will depend on the beauty salon, most pedicures will have a massage step somewhere in the mix. One of the often overlooked benefits of these massages is the increased blood circulation, which can deliver more nutrients and oxygen to your feet and nails, promoting their health and appearance. Aside from that, better blood flow means reduced tension and soreness, as well as better distributed heat throughout your body.

Reduced Infections

A significant amount of dirt and bacteria can build up on your feet without you even realizing it, but pedicures can be a great way to prevent these from happening in the first place. The exfoliation step of a pedicure removes dead skin cells as well as all the debris that may have accumulated underneath, and the deep cleaning of your toenails and cuticles also gets rid of any impurities that may have slipped beneath them, which can stop infections from happening.

These are some of the many health benefits that you can look forward to at your next pedicure appointment. However, it’s worth noting that you need to book regular sessions to truly reap all the rewards. This can be difficult, especially when you don’t feel like driving to your nearest nail salon after a long day, but the good news is that you can enjoy the salon experience in the comfort of your own home with a home pedicure service.

Learning

Commercial Boiler Installation Services London

For businesses in the bustling city of London, having a reliable heating system is crucial. Whether you’re opening a new office, expanding your current premises, or simply upgrading an outdated system, commercial boiler installation services for businesses in London are essential to ensure your operations run smoothly and efficiently. Proper installation and maintenance of commercial boilers can make a significant difference in energy efficiency, cost savings, and the overall comfort of your workspace.

The Importance of Professional Installation

When it comes to installing a commercial boiler, professional expertise is paramount. Here’s why:

Efficiency and Performance: Professional installation ensures that your boiler operates at peak efficiency, reducing energy consumption and lowering utility bills. A well-installed boiler can effectively meet the heating demands of your business without unnecessary energy waste.
Safety: Commercial boilers are complex systems that require precise installation to operate safely. Professional installers adhere to stringent safety standards and regulations, minimizing the risk of accidents and ensuring the safety of your employees and premises.
Compliance with Regulations: Commercial properties are subject to various building codes and regulations. Professional installers are well-versed in these requirements and ensure that your boiler system complies with all local laws and standards.
Longevity and Reliability: Proper installation is critical to the longevity and reliability of your boiler. A professional installation can prevent common issues such as leaks, pressure problems, and system failures, ensuring that your boiler runs smoothly for years to come.

Key Considerations for Commercial Boiler Installation

When planning for a commercial boiler installation, several factors need to be considered:

Type of Boiler: The type of boiler you choose will depend on your business’s specific needs. Options include gas boilers, oil boilers, and electric boilers, each with its own set of advantages. Consulting with a professional can help you determine the best choice for your business.
Sizing and Capacity: The boiler’s size and capacity must match the heating demands of your commercial space. An undersized boiler will struggle to meet your needs, while an oversized one will lead to inefficiencies and higher costs.
Location: The placement of your boiler affects its efficiency and accessibility for maintenance. Professional installers can help you choose the optimal location for your boiler.
Integration with Existing Systems: If you’re upgrading or replacing an existing boiler, it’s essential to ensure compatibility with your current heating system. Professional installers can seamlessly integrate the new boiler with your existing setup.

Choosing the Right Installation Service

Selecting the right installation service provider is crucial to the success of your boiler installation project. Consider the following when making your choice:

Experience and Expertise: Look for a provider with a proven track record in commercial boiler installations. Experienced installers can handle the complexities of commercial systems and provide high-quality workmanship.
Reputation: Check reviews and testimonials from previous clients to gauge the provider’s reliability and customer satisfaction.
Comprehensive Services: Choose a provider that offers a full range of services, including installation, maintenance, and repair. This ensures that all your boiler needs are met by a single, trusted source.

In London, ROWLEN is a reputable name known for delivering top-notch commercial boiler installation services. Their team of experts is dedicated to providing efficient, safe, and compliant installations tailored to the unique needs of businesses.

Conclusion

Investing in professional commercial boiler installation services for businesses in London is essential for ensuring efficiency, safety, and long-term reliability. By choosing an experienced and reputable service provider like ROWLEN, you can rest assured that your heating system will be installed correctly and maintained to the highest standards. Proper installation not only enhances the performance of your boiler but also contributes to the overall comfort and productivity of your business environment.

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