Learning
Best Practices Of Video Marketing For Travel And Tourism
As the travel and tourism industry is going through a bit of a rough patch because of the Coronavirus Video Marketing can be the best way to help you business. So many people had to skip their travel plans, resulting in a headwind for the travel and tourism industry. But one can expect the industry to bounce back in one or two years as ardent travellers who’ve been forced to sit in their homes rush to quench their wanderlust.
The number of tourists worldwide has been steadily on the rise in the last decade. From merely 400 million in 1990 to over 1.6 billion in 2019, the industry has grown 7% YoY (year-on-year) according to data from the United Nations World Tourism Organization. This growth, although encouraging for travel brands, also has a few attached caveats. Attention spans are declining, for one. On the other hand, the number of players desperate to catch your attention has ballooned.
In such high competition, how do you, as a travel brand, stand out in such a crowded space? Well, the answer is simple- video marketing.
Video Content is Vital For Travel Industry Marketing
According to Wirebuzz, people retain 95% of the message contained in a video as opposed to a paltry 10% for textual content, on an average. And here’s the kicker – Omnikick claims that 55% of people are more engaged by a video compared to any other kind of content.
With stats like these, a video has to be an integral part of your marketing strategy, even more so in the travel space. According to GuestRevu:
- 2 out of 3 people watch videos online when they think about going on a trip.
- 54% watched a video to decide where to stay and what type of accommodation to book.
- 63% continued to watch videos while on their trip, looking for activities, inspiration, and things to do.
Let us now take a look at a few video marketing tips and tricks for the savvy travel marketer and how they can turn these best practices into profit in the long run.
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Create Destination Videos
Destination videos or a simple explainer video are perfect for influencing people who are on the fence about a particular destination. You can show off the destination’s panoramic beauty, culture, clothing styles, cuisines, and more.
Such videos have tremendous virality potential because people like to share it with friends and family in order to get their opinions about the destination. You can also make video testimonials.
There are multiple tools you can use to create and edit video online. You don’t need to be a professional videographer for this as these tools have really gentle learning curves and you can be up and running in no time.
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Personalize Your Videos
It is one thing to create a bunch of videos, but making them memorable is a whole other ballgame. Flight companies like Delta Airlines and luxury hotel chain Fairmont Raffles have designed absorbing marketing campaigns around personalized videos.
Another striking example is Club Family Hotel, an Italian hotel chain for families having children. It analyzed every customer’s unique requirements, attributes, and travel history and then shot them a personalized email containing fun, interactive videos.
For instance, if the family had a toddler, the video contained parks, nurseries, and daycare’s in that particular destination. While another family having teenagers got a video focusing on sports, concerts, and other live events. This personalization made it possible for them to plug in relevant calls-to-action directly in the email. Was it worth it? An 81% spike in email click through rate would certainly seem to suggest so.
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Ramp Up Your UGC Video Marketing
User-generated content works because it’s authentic and unbiased. Your potential customers see real people telling real stories about their experiences with your brand, and it immediately humanizes your brand.
Destination Canada leveraged video created by its users to make a stunning ad, which went viral on YouTube, amassing over 1.2 million views. It curated photos clicked by travellers into a beautiful montage featuring deep-sea diving, bungee jumping, bustling skyscrapers, concerts, carnivals, and more.
This is so much more effective than branded content in terms of mass appeal as you come across as genuine and reliable.
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Chalk Out A Distribution Strategy
You might create an eye-catching travel video, replete with breathtaking sights and scenes but nobody’s going to watch it if you don’t have a solid distribution game plan.
Merely posting to your social media pages won’t work because of the abundance of posts vying for your user’s attention. You need to figure out where your target customers hang out; maybe they follow travel influencers on Instagram, maybe they like watching travel vlogs on YouTube.
You need to have a channel-specific distribution strategy and reach out to them with tailored content.
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Make Your Videos Share-worthy
There is only so much you can do to push out your video manually. If you want your videos to go viral, you need to rely on your users to share them further. For that, your videos must be inherently shareable.
People share stuff that they feel is a reflection of themselves or which they think elevates their social status. For instance, if you’re showcasing a quaint deli, talk about its history, the head chef’s credentials, its specialties, etc. 2 minutes is the sweet spot, but if that’s not possible, you can go for a longer duration as well.
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Create Profile Videos
Profile videos are great for flaunting off your brand’s story, tours and packages, happy customers, and more. These can take the form of a simple explainer video or something more nuanced like a 2-D animated photo collage, motion graphics, or even a live shoot.
You can embed them on your landing page to greet your customers warmly from the get-go or even post them to your YouTube channel.
Make sure to add a cool intro to hook them into watching the entire video. Just search for an intro maker for YouTube, and you’ll get plenty of online services that provide a wide array of awesome templates to create intros.
Conclusion
The sky’s the limit when you create videos for the tourism industry; you can get creative extensively. Hopefully, these tips can come handy when you harness the power of video to turn indifferent customers into brand-building advocates. All the best!
Learning
First-Time Buyer’s Guide to the UK Property Market
Entering the UK property market as a first-time buyer can feel both exciting and daunting. The process is filled with potential pitfalls and complex decisions, but with the right guidance, it can be navigated smoothly. The estate agents in Yorkshire demystify the journey from the initial decision to buy a home to the moment you step over the threshold of your new property.
Understanding Your Financial Position
The first and perhaps most crucial step in the home-buying process is understanding your financial situation. This includes assessing your savings, income, and current debts. Here’s how you can prepare:
1. Deposit: Generally, you’ll need at least 5% of the property price as a deposit, though aiming for 10% or more can provide better mortgage rates.
2. Income and Expenses: Use a budget planner to assess your monthly income against your expenses. This will help you understand how much you can afford in monthly mortgage repayments.
3. Credit Score: Lenders will evaluate your credit score to determine your mortgage eligibility. So it’s important to have a good credit score, and you should work on it if required.
4. Mortgage Options: Speak to a mortgage advisor to understand different types of mortgages, such as fixed-rate, variable-rate, and help-to-buy schemes.
Getting a Mortgage Agreement in Principle
A Mortgage Agreement in Principle (AIP) is a statement from a lender indicating how much they’ll likely lend you. You will be a more attractive buyer with an AIP as it shows sellers you’re serious and financially prepared.
Deciding What You Want
Before you start viewing properties, it’s essential to know what you’re looking for. Consider the following factors:
1. Location: Proximity to work, schools, public transport, and amenities are key. Research neighbourhoods to find the best fit for your lifestyle.
2. Property Type: Decide whether you want a flat, terraced house, semi-detached, or detached property. Each has its pros and cons.
3. Must-Haves: Make a list of non-negotiables, such as the number of bedrooms, garden size, and parking facilities.
4. Future Proofing: Consider your future needs. Are you planning to start a family? Do you need space for a home office?
Starting the Property Search
With a clear idea of what you’re looking for, you can begin your property search. Here are some tips:
1. Use Online Portals: Websites like Rightmove, Zoopla, and OnTheMarket are excellent starting points. Set up alerts to get notified of new listings that meet your criteria.
2. Visit Estate Agents: Register with local estate agents who can provide insights into the market and inform you of new properties before they’re listed online.
3. Attend Viewings: Don’t rush this part. Visit several properties to get a feel for what’s available in your price range.
Making an Offer
Once you find a property you love, it’s time to make an offer. Here’s how to approach it:
1. Research: Check the selling prices of similar properties in the area to gauge a fair offer.
2. Negotiate: Don’t be afraid to negotiate. The starting point is most usually the asking price.
3. Conditions: You might include conditions in your offer, such as the inclusion of certain fixtures or a specific moving date.
The Legal Process
If your offer is accepted, the legal process begins. You’ll need a solicitor or licensed conveyancer to handle the legalities. Here’s what to expect:
1. Conveyancing: This is the legal transfer of property ownership. Your solicitor will handle this, including conducting searches, dealing with the Land Registry, and transferring the funds.
2. Surveys and Inspections: Arrange for a property survey to check for structural issues. There are different types of surveys, from basic condition reports to full structural surveys.
3. Mortgage Finalisation: Once the survey is complete and satisfactory, your mortgage can be finalised.
4. Exchange of Contracts: This is when the sale becomes legally binding. You’ll pay your deposit at this stage.
5. Completion: On the agreed completion date, the remaining money is transferred, and you receive the keys to your new home.
Moving In
Moving day can be hectic, but planning can ease the stress:
1. Hire a Removal Company: Book a reliable removal company well in advance. Discover the best deals by getting quotes from multiple companies.
2. Pack Strategically: Label your boxes by room and keep essential items accessible.
3. Notify Utilities and Change Address: Inform your utility providers of your move date and update your address with banks, the DVLA, and other important institutions.
Settling In
Get settled. Introduce yourself to the neighbours, familiarise yourself with the local area, and really start to make the place your own.
Here are a few final tips:
1. Safety Checks: Make sure that your smoke alarms and carbon monoxide detectors are working, and make sure that you know where the gas and electricity meters are located.
2. Maintenance Plan: Keep a record of the smooth functioning of your new home with a maintenance schedule, complete with regular checks and seasonal tasks.
3. Personal Touches: Add personal touches to make the space feel like home. This can be from putting up family photos or redoing the decoration in your rooms.
Conclusion
Buying your very first home in the UK is most definitely a milestone, difficult and full of challenges but rewarding in the end. Such a philosophy guides you in understanding finances and knowing what you want to achieve from detailed research, and seeking professional advice that confidently helps you navigate the property market. Yes, the journey may have its hurdles, but in the end—owning your own home—the reward will be worth the effort. Welcome to your new chapter!
SEE ALSO: Conquer the Chaos: Hacks to Clean Your Home in Half the Time
Learning
5 Health Benefits of Regular Pedicures
There’s nothing quite like a pedicure to keep your feet looking and feeling their best, but did you know that pedicures do more than simply enhance the appearance of your feet? Many people don’t realize that regular pedicures can come with a wide range of health benefits that can promote the well-being of your feet, so here are some ways that your routine pedicure keeps both your toenails and feet in the best condition possible!
Smoother Skin
One of the biggest misconceptions about pedicures is that they only cater to and look after your toenails. While you’ll definitely be leaving each session with a fresh coat of nail polish, your pedicure can also do wonders for the health of your skin. Aside from trimming and shaping your nails and cuticles, you’ll notice that your nail technician also dedicates a few steps to the skin of your feet.
After inspecting your feet and looking for any issues or imperfections that may need to be addressed, your technician will work on an exfoliating scrub to remove any dead skin cells. This step may also be aided by a foot file, which can be used to buff away any calluses and other problem areas manually.
Softer Skin
After your nail technician addresses all the problem areas of your feet and removes any unwanted dead skin cells, he or she will often massage in a moisturizing product, such as lotion, cream, or butter, to ensure that your skin is properly moisturized. These products contain skin-loving ingredients that will ensure that your feet have everything they need to look and feel their best so that you can walk out of your pedicure with a renewed sense of confidence.
Healthier Nails
After your pedicure session, your nails will not only look better due to the fresh coat of nail polish, but they’ll also be healthier and stronger. This is because your nail technician takes their time to ensure that your nails are properly looked after through steps that include deep cleaning, nail trimming, nail filing, and cuticle care. All of these things work together to prevent issues like ingrown nails from occurring, all the while improving the appearance of your nails.
Increased Blood Circulation
While the specific steps included in your pedicure will depend on the beauty salon, most pedicures will have a massage step somewhere in the mix. One of the often overlooked benefits of these massages is the increased blood circulation, which can deliver more nutrients and oxygen to your feet and nails, promoting their health and appearance. Aside from that, better blood flow means reduced tension and soreness, as well as better distributed heat throughout your body.
Reduced Infections
A significant amount of dirt and bacteria can build up on your feet without you even realizing it, but pedicures can be a great way to prevent these from happening in the first place. The exfoliation step of a pedicure removes dead skin cells as well as all the debris that may have accumulated underneath, and the deep cleaning of your toenails and cuticles also gets rid of any impurities that may have slipped beneath them, which can stop infections from happening.
These are some of the many health benefits that you can look forward to at your next pedicure appointment. However, it’s worth noting that you need to book regular sessions to truly reap all the rewards. This can be difficult, especially when you don’t feel like driving to your nearest nail salon after a long day, but the good news is that you can enjoy the salon experience in the comfort of your own home with a home pedicure service.
Learning
Commercial Boiler Installation Services London
For businesses in the bustling city of London, having a reliable heating system is crucial. Whether you’re opening a new office, expanding your current premises, or simply upgrading an outdated system, commercial boiler installation services for businesses in London are essential to ensure your operations run smoothly and efficiently. Proper installation and maintenance of commercial boilers can make a significant difference in energy efficiency, cost savings, and the overall comfort of your workspace.
The Importance of Professional Installation
When it comes to installing a commercial boiler, professional expertise is paramount. Here’s why:
- Efficiency and Performance: Professional installation ensures that your boiler operates at peak efficiency, reducing energy consumption and lowering utility bills. A well-installed boiler can effectively meet the heating demands of your business without unnecessary energy waste.
- Safety: Commercial boilers are complex systems that require precise installation to operate safely. Professional installers adhere to stringent safety standards and regulations, minimizing the risk of accidents and ensuring the safety of your employees and premises.
- Compliance with Regulations: Commercial properties are subject to various building codes and regulations. Professional installers are well-versed in these requirements and ensure that your boiler system complies with all local laws and standards.
- Longevity and Reliability: Proper installation is critical to the longevity and reliability of your boiler. A professional installation can prevent common issues such as leaks, pressure problems, and system failures, ensuring that your boiler runs smoothly for years to come.
Key Considerations for Commercial Boiler Installation
When planning for a commercial boiler installation, several factors need to be considered:
- Type of Boiler: The type of boiler you choose will depend on your business’s specific needs. Options include gas boilers, oil boilers, and electric boilers, each with its own set of advantages. Consulting with a professional can help you determine the best choice for your business.
- Sizing and Capacity: The boiler’s size and capacity must match the heating demands of your commercial space. An undersized boiler will struggle to meet your needs, while an oversized one will lead to inefficiencies and higher costs.
- Location: The placement of your boiler affects its efficiency and accessibility for maintenance. Professional installers can help you choose the optimal location for your boiler.
- Integration with Existing Systems: If you’re upgrading or replacing an existing boiler, it’s essential to ensure compatibility with your current heating system. Professional installers can seamlessly integrate the new boiler with your existing setup.
Choosing the Right Installation Service
Selecting the right installation service provider is crucial to the success of your boiler installation project. Consider the following when making your choice:
- Experience and Expertise: Look for a provider with a proven track record in commercial boiler installations. Experienced installers can handle the complexities of commercial systems and provide high-quality workmanship.
- Reputation: Check reviews and testimonials from previous clients to gauge the provider’s reliability and customer satisfaction.
- Comprehensive Services: Choose a provider that offers a full range of services, including installation, maintenance, and repair. This ensures that all your boiler needs are met by a single, trusted source.
In London, ROWLEN is a reputable name known for delivering top-notch commercial boiler installation services. Their team of experts is dedicated to providing efficient, safe, and compliant installations tailored to the unique needs of businesses.
Conclusion
Investing in professional commercial boiler installation services for businesses in London is essential for ensuring efficiency, safety, and long-term reliability. By choosing an experienced and reputable service provider like ROWLEN, you can rest assured that your heating system will be installed correctly and maintained to the highest standards. Proper installation not only enhances the performance of your boiler but also contributes to the overall comfort and productivity of your business environment.
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