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Food Chain in Thailand Promotes Cannabis Crazy Happy Pizza

Food Chain in Thailand Promotes Cannabis Crazy Happy Pizza

A popular fast-food chain in Thailand has been promoting its Crazy Happy Pizza, which comes with a marijuana leaf on top. The product is legal but won’t make you high.

In an interview, Panusak Suensatboon, general manager of The Pizza Company, said, “Of course, they cannot get high.” “This is just a marketing campaign. Maybe if you have enough pizza, you might get sleepy.”

Crazy Happy Pizza combines Thai Tom Yum Gai soup flavors with a deep-fried cannabis leaf on top to create a fusion of flavors. The cheese crust is also infused with cannabis, and the dipping sauce has cannabis chopped up. Pizza’s cost 499 baht (about $15). Do-it-yourselfers can choose their own toppings, with an additional charge of 100 baht ($3) for two or three cannabis leaves.

Food Chain in Thailand Promotes Cannabis Crazy Happy Pizza

Cannabis in Thailand has been liberalized

Cannabis is used primarily as hemp for making rope and clothing, but it is also used as a drug, known as marijuana, dagga, pot, and ganja.

Recently, a middle-ground product has emerged: cannabidiol, a chemical found in cannabis that can be turned into what has been dubbed a cure-all medicine. The chemical in cannabis that produces marijuana’s high, tetrahydrocannabinol — THC — can be separated from CBD.

With CBD, cannabis products have been legitimized, taking advantage of the mystique of marijuana without flouting the law or raising health concerns. The industry is booming, especially in the United States.

Even though drug laws in Thailand have been liberalized in the past few years, recreational marijuana is still illegal and can result in a fine and jail time. A small number of cannabis plants may be grown for personal consumption by individuals. Cannabis is regulated for medicinal purposes.

The Thai government last December delisted specific parts and extracts of cannabis from its controlled narcotics list, and this February allowed them to be used in food and beverages. CBD products cannot contain more than 0.2% THC, virtually eliminating the possibility of getting high from them.

Although cannabis products were already a cottage industry before being decriminalized in Thailand, their adoption by The Pizza Company — operated by Minor Food Group, a subsidiary of Minor International — puts them on the big stage.

Food Chain in Thailand Promotes Cannabis Crazy Happy Pizza

Cannabis Pizza not for minors

Panusak says that Crazy Happy Pizza is available at all of The Pizza Company’s Thai branches, but sales have been lacking. Several obstacles stand in its way — it cannot be advertised or sold to anyone under the age of 12. Approximately a fifth of the cannabis leaves the company acquired will have to be thrown out when its sales promotion ends.

Currently, I do not believe the market is ready for cannabis products. “We knew this was the case from the outset,” said Panusak. We were only trying to be the first ones to introduce something new to the market.” He cited the company’s durian pizza, which included the exotic and pricey tropical Asian fruit known for its pungent aroma as another example of innovation.

He said, “We try to use new ingredients, anything in fashion, and we want people to talk about it.”

The dean of Bangkok’s Chulalongkorn Business School, associate professor Wilert Puriwat, believes the use of cannabis for marketing can be effective in an initial stage, but business owners must have strategies to make it work in the long run.

“Generally, people who try it won’t expect to get high,” he said. “They just want to stay trendy and post photos on their social media to prove that they have done something previously illegal.”

According to Puriwat, cannabis has an emotional value that builds on its core value. “Which is why people shouldn’t come to your restaurant to buy cannabis, but for your food and service.”

Source: AP

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Food

America’s French Fry King Sounds An Alarm

fry

Americans are revolting against McDonald’s and other fast-food establishments. This is harming French fry suppliers like Lamb Weston.

Lamb Weston, North America’s largest manufacturer of french fries and a significant supplier to fast-food chains, restaurants, and grocery stores, is closing a production facility in Washington state. Last week, the company stated that it would lay off almost 400 employees, or 4% of its workforce, and temporarily shut down manufacturing lines in response to falling customer demand.

Lamb Weston (LW) shares have plummeted 35% this year.

fry

America’s French Fry King Sounds An Alarm

The potato giant is oversupplied at a time when demand is low. In recent years, restaurant prices have risen faster than grocery store prices, prompting shoppers to avoid fast-food establishments.

This move has had an impact on Lamb Weston because individuals are less inclined to prepare French fries at home. According to Lamb Weston, fast-food restaurants account for around 80% of all french fries consumed in the United States.

Fast-food restaurants, such as McDonald’s, are offering bargain menus to entice customers back. McDonald’s has introduced a $5 meal that contains a McDouble cheeseburger or a McChicken sandwich, small french fries, four chicken nuggets, and a small soft drink. However, these promotions are not benefiting Lamb Weston because customers are purchasing fewer portions of fries.

“Many of these promotional meal deals have consumers trading down from a medium fry to a small fry,” Lamb Weston CEO Thomas Werner stated during an earnings call last week.

Lamb Weston did not immediately reply to CNN’s request for comment.

McDonald’s, Lamb Weston’s largest customer, accounts for 13% of revenue. As McDonald’s goes, so does Lamb Weston.

fry

America’s French Fry King Sounds An Alarm

And McDonald’s is struggling. Sales at US restaurants open at least a year declined 0.7% last quarter compared to the same period a year ago, dragged down by fewer consumers visiting the brand.

Lamb Weston is also heavily exposed to other fast-food companies, according to analyst R.J. Hottovy of analytics firm Placer.ai, in a research note to clients last week.

Customer traffic to fast-food restaurants fell 2% last quarter and 3% the prior quarter compared to the same period last year, according to Lamb Weston.

SOURCE | CNN

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Food

Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy

lunchables

YouTube’s top stars have launched their competitor to Lunchables.

MrBeast, Logan Paul, and KSI are collaborating on a “groundbreaking new better-for-you lunch option” called Lunchly, combining all their goods into a single meal geared at their younger fans.

The all-in-one meal includes a bottle of Prime Hydration, a sports drink alternative founded by Paul and KSI that has grown in popularity; a Feastables milk chocolate bar created by MrBeast, a popular YouTube star with over 300 million subscribers; and one of three processed food options, including pizza, nachos, or turkey aand cheese with crackers.

lunchables

Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy

“Our ultimate goal has always been to offer not only high-quality products, but also healthier alternatives,” Lunchly cofounder Logan Paul stated in a press release. He also stated that the school lunch industry has been “dominated by Lunchables” since he was a child, and that it is “time to provide a better option for those looking for a convenient, healthier choice.”

Lunchly promises to be “healthier” since Prime contains more electrolytes than a Capri Sun in Lunchables, and Mr. Beast’s chocolate bar contains less sugar than a Kit Kat or Crunch bar.

Lunchly’s launch comes after Lunchable, owned by Kraft Heinz, announced a huge initiative last year to participate in school lunch programs. However, the company had to reformulate the components first to guarantee that the items met regulatory rules, which included incorporating fresh fruit into their meals.

Consumer Reports reported in 2024 that it recently studied the nutritional profiles of two Lunchables kits supplied in schools and discovered that they contain significantly more sodium than the Lunchables kits available in stores.

Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy

Of course, KSI, Paul, and MrBeast know how to create brands, thanks partly to their devoted following. Despite government worries about the caffeine content of some of its drinks, Prime sales have risen, threatening industry leaders such as Gatorade and BodyArmor.

“Prime brings a youthful buying cohort that hasn’t had a lot pitched their way beyond traditional kids’ drinks,” Jeffrey Klineman, editor-in-chief of BevNet, previously told CNN. “Paul is significantly more intriguing to a 13-year-old than a juice box.”

SOURCE | CNN

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Beyond Soups and Stews: Unexpected Ways to Utilize Your 5 Litre Pressure Cooker

Beyond Soups and Stews: Unexpected Ways to Utilize Your 5 Litre Pressure Cooker

Pressure cookers are very popular cooking utensils for preparing soups, stews, and tenderising meats in quick time. However, their versatility and uses go far beyond these traditional uses.

If you’re trying to use your 5 litre pressure cooker differently, you are at the right place, as we are going to explore unexpected and creative ways to use this essential kitchen utensil.

Infused oils and extract

You can use your pressure cooker to prepare infused oils and extracts. To do that, you have to put the herbs, spices, or citrus peels in a jar filled with oil or alcohol. Then, seal the jar and cook under low pressure for a short time to infuse the flavours uniformly.

By this method, you can extract intense flavours in a quick time as compared to what it takes through traditional infusion methods. You can also experiment with combinations like rosemary-infused olive oil or vanilla extract for baking.

Artisanal Curd Making

You can use your pressure cooker to prepare yoghurt. To do that you have to heat the milk to a proper and specific temperature, and then cool it down before adding yoghurt culture. After that, keep the mixture in jars, seal, and ferment in the pressure cooker with the use of the yoghurt setting. And yes, after that, you will have creamy, homemade yoghurt at a much lower cost than store-bought varieties. You can add up your yoghurt, various flavours and toppings for a healthy breakfast or snack option.

Quick pickling

You can also prepare quick pickles using your pressure cooker. For doing that combine the ingredients such as vinegar, water, salt, and your choice of vegetables or fruits in the cooker.

Now, after that, cook under pressure for a few minutes to infuse the flavours rapidly.

Once it is done and cooled, your quick pickles will be ready to eat and enjoy, giving a taste of tangy flavour to sandwiches, salads, or charcuterie boards. You can do this using different spices and herbs to prepare unique flavour profiles for your pickles.

Steaming vegetables and seafood

You can use your pressure cooker’s steaming capabilities to cook vegetables and seafood very easily and quickly. To do that, you have to place a steamer basket inside the cooker, add water, and put your ingredients.

Then, after that, cook under pressure for a few minutes to keep the nutrients intact and also get the perfect tenderness. From crisp-tender asparagus to succulent shrimp, the possibilities of preparing the dishes are many. You can add different flavours using aromatic herbs, spices, and citrus zest.

Homemade bread and desserts

You can amaze your family with freshly baked bread and delicious desserts that can easily be prepared in your pressure cooker. To do that, use the cooker as a makeshift oven by placing a trivet inside and also adding water to it.

After that, you have to place your bread dough or dessert batter in a heat-proof container, cover it, and then cook under low pressure. In very little time, you will get tender bread or delicious desserts without even messing up the kitchen. You can also try various other recipes like chocolate lava cake or savoury herb bread for a delightful treat.

One-pot pasta dishes

You can easily prepare one-pot pasta dishes that are cooked perfectly in your pressure cooker. To do that you have to combine pasta, sauce, vegetables, and protein in the cooker, and also remember to check and put enough liquid for cooking. Then, seal and cook under pressure for a few minutes. This will allow the flavours to get mixed beautifully.

And with this, from classic spaghetti marinara to creamy Alfredo, your pressure cooker can do it all. You can enhance your pasta with your favourite ingredients and garnishes.

Conclusion on a pressure cooker

Cooking indeed is a creative method. Do justice to your creative culinary spirit with your 5-litre pressure cooker. Bake bread, make homemade yoghurt, and make several main dishes as well as side dishes using a wide pressure cooker.

Impress everyone and yourself! Make the best out of your culinary instincts.

SEE ALSO: The Ultimate Guide to Choosing the Perfect LED Bathroom Mirror

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The above article is sponsored content any opinions expressed in this article are those of the author and not necessarily reflect the views of CTN News- Chiang Rai Times. For detailed information about sponsored content policy click here.

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