Food
Beginners Hack:4 Ways to Make Your Restaurant Instagrammable
The goal is to make the food and the place as instagrammable as possible.
Did you now that three-quarters of millennial and Gen Z diners snap a pic of the food they order at restaurants? And since millennials have the most spending power among all generations, restaurants are compelled to adapt to this changing consumer behavior. To keep up with these changes, American restaurants often apply for business loans for restaurants.
Millions of people take pictures of their beautifully presented food every single day and most of them upload these photos on their social media pages, particularly on Instagram. With #food being one of the most popular hashtags on Instagram, it’s safe to say that food and restaurants play a huge role in social networking.
Restaurateurs saw this as an opportunity to effectively market their business and widen their reach, resulting ina new wave of IG-worthy restaurants popping up all over the world. From the location, design, theme, lighting and food presentation, every element of these restaurants are carefully thought of. The goal is to make the food and the place as instagrammable as possible.
If you haven’t spruced up your menu and interior, now’s the best time to do so. Here are four effective ways to make your restaurant IG worthy so your customers will “do it for the ‘gram”.
1. Garnish Like a Pro
Whether it’s a dollop of sour cream on the side or pops of chives on your mashed potatoes, garnish makes a huge difference in the dishes you serve. To make your dishes more IG-worthy, here are a few garnish tricks to liven up the items on your menu:
- Choose the right plate for your dish. Make sure to consider the size and color of your kitchenware.
- Add beautiful garnishes to your cocktail drinks. Instead of adding an orange wedge, you can add a little umbrella or a blood orange.
- Use edible flowers to make your dishes more colorful and interesting.
- Add a dash of green to your meat-based meals, like adding chives on your plate of roasted chicken.
- Put your sauces into squeeze bottles so you can easily create nice patterns on your plate.
2. Invite Influencers to Your American Restaurant
When it comes to Instagram marketing, you can count on the influencers to bring home the bacon. This form of marketing strategy involves paying an Instagram influencer to take photos of your food and promote your restaurant. You can identify the influencers within your area using a tool like BuzzSumo. Once you’ve found influencers, you can invite them to your restaurant. However, don’t invite influencers if you haven’t updated your space and/or enhanced your menu. You want everything to look picture perfect before influencers start sharing them with the public.
3. Designate a Spot Where Customers Would Love to Take Pictures Of
These days, people would not mind going to destination places to have their picture taken. Restaurants with a designated corner for picture-taking is a big hit among people from every generation. For example, every Bubba Gump restaurants have a bench where you can take pictures in Forrest Gump’s shoes. If you have a Jurassic Park-themed restaurant, you can place life-sized dinosaur statues where people can take pictures of. On the other hand, if your restaurant doesn’t have a theme, you create designated picture-taking spots depending on the occasion, such as Valentine’s Day, Christmas Season, or Easter.
4. Have a Theme for Your Restaurant
A themed restaurant is also a big hit among customers. The theme of an American restaurant can even go viral! There are endless options when it comes to choosing a theme for your restaurant. You can base it on popular movies, books, games, etc.
To help you find the best theme, make sure to define the demographics of your target market. The people you’re looking to serve will help you decide on a theme. Your theme must resonate with your audience; otherwise, it’s going to flop. Here are some of the most popular themed restaurants around the globe:
- Toilet-themed restaurant in Taiwan.
- Dog and cat cafes in South Korea.
- Hello Kitty restaurant in Taiwan
- Condom-themed restaurant in Thailand
- American Restaurant the Hard Rock Cafe
If you can’t settle for a theme, you can make your restaurant IG-worthy by improving the tone and ambiance of your space. You can make the colors on the wall stand out, hang art on the walls, or miss-and-match furniture. These are some of the things you can do to ensure that your restaurant has a comfortable and inviting ambiance.
Step Up Your Instagram Game with Business Loans for Restaurants
As you work your way to create an IG-worthy restaurant, keep in mind that you should never compromise food taste for aesthetic food presentations. Otherwise, you’ll lose your customers in the long run. Running a restaurant is all about providing a great experience. Good food + an instagrammable space = your ticket to success.
Deciding to renovate or change your American restaurant can be expensive. It’s important to have quick access to working capital whenever you need it.
Food
America’s French Fry King Sounds An Alarm
Americans are revolting against McDonald’s and other fast-food establishments. This is harming French fry suppliers like Lamb Weston.
Lamb Weston, North America’s largest manufacturer of french fries and a significant supplier to fast-food chains, restaurants, and grocery stores, is closing a production facility in Washington state. Last week, the company stated that it would lay off almost 400 employees, or 4% of its workforce, and temporarily shut down manufacturing lines in response to falling customer demand.
Lamb Weston (LW) shares have plummeted 35% this year.
America’s French Fry King Sounds An Alarm
The potato giant is oversupplied at a time when demand is low. In recent years, restaurant prices have risen faster than grocery store prices, prompting shoppers to avoid fast-food establishments.
This move has had an impact on Lamb Weston because individuals are less inclined to prepare French fries at home. According to Lamb Weston, fast-food restaurants account for around 80% of all french fries consumed in the United States.
Fast-food restaurants, such as McDonald’s, are offering bargain menus to entice customers back. McDonald’s has introduced a $5 meal that contains a McDouble cheeseburger or a McChicken sandwich, small french fries, four chicken nuggets, and a small soft drink. However, these promotions are not benefiting Lamb Weston because customers are purchasing fewer portions of fries.
“Many of these promotional meal deals have consumers trading down from a medium fry to a small fry,” Lamb Weston CEO Thomas Werner stated during an earnings call last week.
Lamb Weston did not immediately reply to CNN’s request for comment.
McDonald’s, Lamb Weston’s largest customer, accounts for 13% of revenue. As McDonald’s goes, so does Lamb Weston.
America’s French Fry King Sounds An Alarm
And McDonald’s is struggling. Sales at US restaurants open at least a year declined 0.7% last quarter compared to the same period a year ago, dragged down by fewer consumers visiting the brand.
Lamb Weston is also heavily exposed to other fast-food companies, according to analyst R.J. Hottovy of analytics firm Placer.ai, in a research note to clients last week.
Customer traffic to fast-food restaurants fell 2% last quarter and 3% the prior quarter compared to the same period last year, according to Lamb Weston.
SOURCE | CNN
Food
Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy
YouTube’s top stars have launched their competitor to Lunchables.
MrBeast, Logan Paul, and KSI are collaborating on a “groundbreaking new better-for-you lunch option” called Lunchly, combining all their goods into a single meal geared at their younger fans.
The all-in-one meal includes a bottle of Prime Hydration, a sports drink alternative founded by Paul and KSI that has grown in popularity; a Feastables milk chocolate bar created by MrBeast, a popular YouTube star with over 300 million subscribers; and one of three processed food options, including pizza, nachos, or turkey aand cheese with crackers.
Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy
“Our ultimate goal has always been to offer not only high-quality products, but also healthier alternatives,” Lunchly cofounder Logan Paul stated in a press release. He also stated that the school lunch industry has been “dominated by Lunchables” since he was a child, and that it is “time to provide a better option for those looking for a convenient, healthier choice.”
Lunchly promises to be “healthier” since Prime contains more electrolytes than a Capri Sun in Lunchables, and Mr. Beast’s chocolate bar contains less sugar than a Kit Kat or Crunch bar.
Lunchly’s launch comes after Lunchable, owned by Kraft Heinz, announced a huge initiative last year to participate in school lunch programs. However, the company had to reformulate the components first to guarantee that the items met regulatory rules, which included incorporating fresh fruit into their meals.
Consumer Reports reported in 2024 that it recently studied the nutritional profiles of two Lunchables kits supplied in schools and discovered that they contain significantly more sodium than the Lunchables kits available in stores.
Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy
Of course, KSI, Paul, and MrBeast know how to create brands, thanks partly to their devoted following. Despite government worries about the caffeine content of some of its drinks, Prime sales have risen, threatening industry leaders such as Gatorade and BodyArmor.
“Prime brings a youthful buying cohort that hasn’t had a lot pitched their way beyond traditional kids’ drinks,” Jeffrey Klineman, editor-in-chief of BevNet, previously told CNN. “Paul is significantly more intriguing to a 13-year-old than a juice box.”
SOURCE | CNN
Food
Beyond Soups and Stews: Unexpected Ways to Utilize Your 5 Litre Pressure Cooker
Pressure cookers are very popular cooking utensils for preparing soups, stews, and tenderising meats in quick time. However, their versatility and uses go far beyond these traditional uses.
If you’re trying to use your 5 litre pressure cooker differently, you are at the right place, as we are going to explore unexpected and creative ways to use this essential kitchen utensil.
Infused oils and extract
You can use your pressure cooker to prepare infused oils and extracts. To do that, you have to put the herbs, spices, or citrus peels in a jar filled with oil or alcohol. Then, seal the jar and cook under low pressure for a short time to infuse the flavours uniformly.
By this method, you can extract intense flavours in a quick time as compared to what it takes through traditional infusion methods. You can also experiment with combinations like rosemary-infused olive oil or vanilla extract for baking.
Artisanal Curd Making
You can use your pressure cooker to prepare yoghurt. To do that you have to heat the milk to a proper and specific temperature, and then cool it down before adding yoghurt culture. After that, keep the mixture in jars, seal, and ferment in the pressure cooker with the use of the yoghurt setting. And yes, after that, you will have creamy, homemade yoghurt at a much lower cost than store-bought varieties. You can add up your yoghurt, various flavours and toppings for a healthy breakfast or snack option.
Quick pickling
You can also prepare quick pickles using your pressure cooker. For doing that combine the ingredients such as vinegar, water, salt, and your choice of vegetables or fruits in the cooker.
Now, after that, cook under pressure for a few minutes to infuse the flavours rapidly.
Once it is done and cooled, your quick pickles will be ready to eat and enjoy, giving a taste of tangy flavour to sandwiches, salads, or charcuterie boards. You can do this using different spices and herbs to prepare unique flavour profiles for your pickles.
Steaming vegetables and seafood
You can use your pressure cooker’s steaming capabilities to cook vegetables and seafood very easily and quickly. To do that, you have to place a steamer basket inside the cooker, add water, and put your ingredients.
Then, after that, cook under pressure for a few minutes to keep the nutrients intact and also get the perfect tenderness. From crisp-tender asparagus to succulent shrimp, the possibilities of preparing the dishes are many. You can add different flavours using aromatic herbs, spices, and citrus zest.
Homemade bread and desserts
You can amaze your family with freshly baked bread and delicious desserts that can easily be prepared in your pressure cooker. To do that, use the cooker as a makeshift oven by placing a trivet inside and also adding water to it.
After that, you have to place your bread dough or dessert batter in a heat-proof container, cover it, and then cook under low pressure. In very little time, you will get tender bread or delicious desserts without even messing up the kitchen. You can also try various other recipes like chocolate lava cake or savoury herb bread for a delightful treat.
One-pot pasta dishes
You can easily prepare one-pot pasta dishes that are cooked perfectly in your pressure cooker. To do that you have to combine pasta, sauce, vegetables, and protein in the cooker, and also remember to check and put enough liquid for cooking. Then, seal and cook under pressure for a few minutes. This will allow the flavours to get mixed beautifully.
And with this, from classic spaghetti marinara to creamy Alfredo, your pressure cooker can do it all. You can enhance your pasta with your favourite ingredients and garnishes.
Conclusion on a pressure cooker
Cooking indeed is a creative method. Do justice to your creative culinary spirit with your 5-litre pressure cooker. Bake bread, make homemade yoghurt, and make several main dishes as well as side dishes using a wide pressure cooker.
Impress everyone and yourself! Make the best out of your culinary instincts.
SEE ALSO: The Ultimate Guide to Choosing the Perfect LED Bathroom Mirror
Post Disclaimer
The above article is sponsored content any opinions expressed in this article are those of the author and not necessarily reflect the views of CTN News- Chiang Rai Times. For detailed information about sponsored content policy click here.
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