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Long Queues Return for Bangkok’s Famous Street Food

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It’s not easy to get a seat at one of Bangkok’s famous street food stalls. With the arrival of millions of tourists since Thailand relaxed Covid-19 entry rules earlier this year, the long queues of pre-pandemic days have returned – and with a vengeance.

At some of these establishments, long lines and hours-long waits have become the norm.

Long lines at Jay Fai, a one-Michelin-starred street hawker stall near Bangkok’s Grand Palace, are arguably a rite of passage for anyone hoping to try its famed crab meat omelette and drunken noodles.

Getting a table can take up to two hours, and diners usually have to wait another hour for chef Supinya Junsuta, who is over 70 and better known as Jay Fai, to prepare each dish.

“When I arrived at 9.30 a.m., there was a long line. But when I saw how delicious the food appeared, I knew I had to try it “said Geoffrey Lee, 27, a Singaporean operations manager on vacation in Bangkok last week. He had to wait seven hours to eat at the open-air shophouse.

Those who can’t stand the wait turn to Ms Chonthicha Finkemeier, 42, who is known as a “professional queuer” or “queue-fixer” by some.

Long Queues Return for Bangkok's Famous Street Food

With the return of crowds, queue-hire services have exploded in Bangkok. Initially known only to locals, these services provided by individuals and dedicated firms are quickly becoming popular among tourists as well.

Thailand met its goal of welcoming 10 million international visitors in December. While this number pales in comparison to the 40 million arrivals in 2019, it represents a steady recovery of the country’s vital tourism sector, which was harmed by Covid-19 lockdowns.

Ms Chonthicha fixes queues at a number of tourist-friendly restaurants. However, table requests for Jay Fai are particularly popular, and she has the walk-in booking system down pat.

“You must understand how the queue works, how long it takes to seat (customers), and when the next round of queue numbers are distributed,” said Ms Chonthicha, who works as a hotel concierge full-time and offers queue-for-hire services in her spare time.

For 700 baht (S$27) per booking, she assists customers – mostly foreign tourists – in queuing hours in advance, but she expertly times this to her customers’ preferred dining time.

“I count the number of people waiting in line (before me). I let others go first if I am too early. For example, if a customer wants to eat at 11 a.m., I will begin queuing at 6 or 7 a.m. to ensure a certain number “Ms Chonthicha spent hours studying the restaurant’s queue system before accepting reservations.

Her international clients include those from Brazil, Singapore, and the Philippines. She had five bookings when she first started this business in August. This number has risen to more than 30 in December, Thailand’s peak tourist season.

Long Queues Return for Bangkok's Famous Street Food

Professional queuers are also common in Bangkok’s famous nightlife district of Khao San Road. Some stand out because they are elderly women waiting in line with young partygoers to enter popular bars or nightclubs.

Mr Pachsu Titarapas, 32, the owner of the queue-fixing company Book a Table, said these “aunties” make up a portion of his 80 professional queuers, who help meet the growing demand for queue-fixers.

“Some businesses initially objected to old ladies queuing outside their bars and clubs. However, after Thai media reported on us, the businesses received increased media attention. They are now relieved to have the aunties present “He stated.

Mr. Pachsu founded the company in 2020, but it was forced to close due to the pandemic. He resumed operations in June, when the country gradually reopened to tourism. Since then, demand for queue-hire services has increased, primarily due to foreign tourists.

“We had 10 to 20 bookings per weekend in June. However, we now have nearly 100 bookings per day on Friday and Saturday nights “Customers are a mix of locals, expatriates, and tourists, he said.

Book a Table charges a minimum of 300 baht per booking, with additional fees for each hour spent in line. Its professional queuers earn around 500 baht per day, depending on the nature and volume of work.

Long Queues Return for Bangkok's Famous Street Food

Hiring a professional queuer is not a novel concept in Thailand, as such individuals can be found at immigration offices, exclusive product launches, and ticket sales events.

“More tourists are aware of this service and want to use it. They can spend more time doing other things instead of waiting in line for two to three hours “Mr. Pachsu stated.

He also stated that some hotels and tour companies have approached Book A Table to assist guests in making reservations at popular restaurants such as Jeh O Chula, a supper spot known for its tom yum instant noodles, and seafood restaurant Here Hai. Both restaurants are Bib Gourmand-rated by Michelin.

Mr Pachsu believes that most businesses see queue-for-hire services as a boon because it brings them customers and is a win-win situation for all parties. However, not all business owners are enthusiastic.

Long Queues Return for Bangkok's Famous Street Food

Mr Pitak Termpaisit, 72, owner of Here Hai, known for its crab meat-filled fried rice, said it is not fair to other customers who wait in line.

“We are a small restaurant; we cannot have someone book a table and then (sit) waiting for the actual customer (if he is late). It is detrimental to the other customers “He stated. While he has not noticed queue-fixers at his restaurant before, he prefers if people queue the “simple way”.

Ms. Chonthicha constantly reminds her customers to arrive at least 30 minutes before the agreed time slot in order to avoid upsetting restaurant owners. “The timetable is set. They must not be late, “Ms Chonthicha is careful to follow the queueing protocols at the various eateries, she said.

“(The restaurant) is aware of what I do; they respect me, and I respect them. I don’t cause them any problems “She stated.

Despite the fact that she has spent hours of her life queuing for customers, she finds the hype surrounding these famous restaurants perplexing. “It’s insane. I’m always curious as to why people (go through) this.”

Nonetheless, she is delighted to assist others in securing a table and earning some extra cash. “However, I also tell customers that there are better restaurants out there,” she continues.

 

Bangkok’s Queen of Street Food Jay Fai Continues to Cook Up a Storm

Bangkok’s Queen of Street Food Jay Fai Continues to Cook Up a Storm

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America’s French Fry King Sounds An Alarm

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fry

Americans are revolting against McDonald’s and other fast-food establishments. This is harming French fry suppliers like Lamb Weston.

Lamb Weston, North America’s largest manufacturer of french fries and a significant supplier to fast-food chains, restaurants, and grocery stores, is closing a production facility in Washington state. Last week, the company stated that it would lay off almost 400 employees, or 4% of its workforce, and temporarily shut down manufacturing lines in response to falling customer demand.

Lamb Weston (LW) shares have plummeted 35% this year.

fry

America’s French Fry King Sounds An Alarm

The potato giant is oversupplied at a time when demand is low. In recent years, restaurant prices have risen faster than grocery store prices, prompting shoppers to avoid fast-food establishments.

This move has had an impact on Lamb Weston because individuals are less inclined to prepare French fries at home. According to Lamb Weston, fast-food restaurants account for around 80% of all french fries consumed in the United States.

Fast-food restaurants, such as McDonald’s, are offering bargain menus to entice customers back. McDonald’s has introduced a $5 meal that contains a McDouble cheeseburger or a McChicken sandwich, small french fries, four chicken nuggets, and a small soft drink. However, these promotions are not benefiting Lamb Weston because customers are purchasing fewer portions of fries.

“Many of these promotional meal deals have consumers trading down from a medium fry to a small fry,” Lamb Weston CEO Thomas Werner stated during an earnings call last week.

Lamb Weston did not immediately reply to CNN’s request for comment.

McDonald’s, Lamb Weston’s largest customer, accounts for 13% of revenue. As McDonald’s goes, so does Lamb Weston.

fry

America’s French Fry King Sounds An Alarm

And McDonald’s is struggling. Sales at US restaurants open at least a year declined 0.7% last quarter compared to the same period a year ago, dragged down by fewer consumers visiting the brand.

Lamb Weston is also heavily exposed to other fast-food companies, according to analyst R.J. Hottovy of analytics firm Placer.ai, in a research note to clients last week.

Customer traffic to fast-food restaurants fell 2% last quarter and 3% the prior quarter compared to the same period last year, according to Lamb Weston.

SOURCE | CNN

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Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy

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lunchables

YouTube’s top stars have launched their competitor to Lunchables.

MrBeast, Logan Paul, and KSI are collaborating on a “groundbreaking new better-for-you lunch option” called Lunchly, combining all their goods into a single meal geared at their younger fans.

The all-in-one meal includes a bottle of Prime Hydration, a sports drink alternative founded by Paul and KSI that has grown in popularity; a Feastables milk chocolate bar created by MrBeast, a popular YouTube star with over 300 million subscribers; and one of three processed food options, including pizza, nachos, or turkey aand cheese with crackers.

lunchables

Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy

“Our ultimate goal has always been to offer not only high-quality products, but also healthier alternatives,” Lunchly cofounder Logan Paul stated in a press release. He also stated that the school lunch industry has been “dominated by Lunchables” since he was a child, and that it is “time to provide a better option for those looking for a convenient, healthier choice.”

Lunchly promises to be “healthier” since Prime contains more electrolytes than a Capri Sun in Lunchables, and Mr. Beast’s chocolate bar contains less sugar than a Kit Kat or Crunch bar.

Lunchly’s launch comes after Lunchable, owned by Kraft Heinz, announced a huge initiative last year to participate in school lunch programs. However, the company had to reformulate the components first to guarantee that the items met regulatory rules, which included incorporating fresh fruit into their meals.

Consumer Reports reported in 2024 that it recently studied the nutritional profiles of two Lunchables kits supplied in schools and discovered that they contain significantly more sodium than the Lunchables kits available in stores.

Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy

Of course, KSI, Paul, and MrBeast know how to create brands, thanks partly to their devoted following. Despite government worries about the caffeine content of some of its drinks, Prime sales have risen, threatening industry leaders such as Gatorade and BodyArmor.

“Prime brings a youthful buying cohort that hasn’t had a lot pitched their way beyond traditional kids’ drinks,” Jeffrey Klineman, editor-in-chief of BevNet, previously told CNN. “Paul is significantly more intriguing to a 13-year-old than a juice box.”

SOURCE | CNN

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Beyond Soups and Stews: Unexpected Ways to Utilize Your 5 Litre Pressure Cooker

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Beyond Soups and Stews: Unexpected Ways to Utilize Your 5 Litre Pressure Cooker

Pressure cookers are very popular cooking utensils for preparing soups, stews, and tenderising meats in quick time. However, their versatility and uses go far beyond these traditional uses.

If you’re trying to use your 5 litre pressure cooker differently, you are at the right place, as we are going to explore unexpected and creative ways to use this essential kitchen utensil.

Infused oils and extract

You can use your pressure cooker to prepare infused oils and extracts. To do that, you have to put the herbs, spices, or citrus peels in a jar filled with oil or alcohol. Then, seal the jar and cook under low pressure for a short time to infuse the flavours uniformly.

By this method, you can extract intense flavours in a quick time as compared to what it takes through traditional infusion methods. You can also experiment with combinations like rosemary-infused olive oil or vanilla extract for baking.

Artisanal Curd Making

You can use your pressure cooker to prepare yoghurt. To do that you have to heat the milk to a proper and specific temperature, and then cool it down before adding yoghurt culture. After that, keep the mixture in jars, seal, and ferment in the pressure cooker with the use of the yoghurt setting. And yes, after that, you will have creamy, homemade yoghurt at a much lower cost than store-bought varieties. You can add up your yoghurt, various flavours and toppings for a healthy breakfast or snack option.

Quick pickling

You can also prepare quick pickles using your pressure cooker. For doing that combine the ingredients such as vinegar, water, salt, and your choice of vegetables or fruits in the cooker.

Now, after that, cook under pressure for a few minutes to infuse the flavours rapidly.

Once it is done and cooled, your quick pickles will be ready to eat and enjoy, giving a taste of tangy flavour to sandwiches, salads, or charcuterie boards. You can do this using different spices and herbs to prepare unique flavour profiles for your pickles.

Steaming vegetables and seafood

You can use your pressure cooker’s steaming capabilities to cook vegetables and seafood very easily and quickly. To do that, you have to place a steamer basket inside the cooker, add water, and put your ingredients.

Then, after that, cook under pressure for a few minutes to keep the nutrients intact and also get the perfect tenderness. From crisp-tender asparagus to succulent shrimp, the possibilities of preparing the dishes are many. You can add different flavours using aromatic herbs, spices, and citrus zest.

Homemade bread and desserts

You can amaze your family with freshly baked bread and delicious desserts that can easily be prepared in your pressure cooker. To do that, use the cooker as a makeshift oven by placing a trivet inside and also adding water to it.

After that, you have to place your bread dough or dessert batter in a heat-proof container, cover it, and then cook under low pressure. In very little time, you will get tender bread or delicious desserts without even messing up the kitchen. You can also try various other recipes like chocolate lava cake or savoury herb bread for a delightful treat.

One-pot pasta dishes

You can easily prepare one-pot pasta dishes that are cooked perfectly in your pressure cooker. To do that you have to combine pasta, sauce, vegetables, and protein in the cooker, and also remember to check and put enough liquid for cooking. Then, seal and cook under pressure for a few minutes. This will allow the flavours to get mixed beautifully.

And with this, from classic spaghetti marinara to creamy Alfredo, your pressure cooker can do it all. You can enhance your pasta with your favourite ingredients and garnishes.

Conclusion on a pressure cooker

Cooking indeed is a creative method. Do justice to your creative culinary spirit with your 5-litre pressure cooker. Bake bread, make homemade yoghurt, and make several main dishes as well as side dishes using a wide pressure cooker.

Impress everyone and yourself! Make the best out of your culinary instincts.

SEE ALSO: The Ultimate Guide to Choosing the Perfect LED Bathroom Mirror

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The above article is sponsored content any opinions expressed in this article are those of the author and not necessarily reflect the views of CTN News- Chiang Rai Times. For detailed information about sponsored content policy click here.

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