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Wallaya Chirathivat of Central Pattana Plc Shops 100 Days a Year

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The layout must make locating stores convenient. Grouping shops by merchandise category is essential to fostering the atmosphere of a shopping street with a pleasant environment.

 

Wallaya Chirathivat of Central Pattana Plc (CPN) is not your run-of-the-mill shopper. She spends almost 100 days a year browsing the world’s leading malls in high-volume commercial areas but not for personal pleasure.

She looks everywhere _ up, down, left, right, taking notes and pictures of impressive shelf designs, chic lobbies and exotic chandeliers and even having a peek at the toilets and cloak rooms.

The 49-year-old senior executive vice-president for business development and construction management has been doing this for decades in her quest for inspiration, best practices and architectural and functional excellence in the design and construction of the ideal shopping centre or supermarket.

She spends almost 100 days a year browsing the world's leading malls in high-volume commercial areas but not for personal pleasure

She spends almost 100 days a year browsing the world’s leading malls in high-volume commercial areas but not for personal pleasure

And this is the secret behind the success of CPN’s 16 shopping complexes nationwide, many of them award winners in several categories including architecture, practicality and energy-saving.

Ms Wallaya may have studied economics at the University of California at Los Angeles, but she has a natural flair for the aesthetic, something that surprises many people.

Her achievement is reflected in the numerous awards she can directly take credit for. In the first half of this year alone, CPN received no less than a dozen involving both national and international recognition.

She believes a truly successful mall is one that makes visitors want to return _ with a spacious interior, highly visible directional signage, convenient parking and offerings that match consumer lifestyles and global trends.

“The layout must make locating stores convenient. Grouping shops by merchandise category is essential to fostering the atmosphere of a shopping street with a pleasant environment,” said Ms Wallaya.

She said CPN strives to weave local culture highlights into its shopping centre designs.

“For all our new centre’s, function is foremost, but each one stands out with different art and designs that are intended to blend in with the environment,” she said.

Input from target customers is constantly gathered via surveys in order to fine-tune marketing, products and services.

“To be successful, a shopping centre must be not only a shopping venue that imparts a new experience, but also a place that makes their visit pleasant and relaxing, someplace where families can spend quality time together, “she said.

CPN also understands the importance of the environment and reducing energy consumption. Its development plan is aimed at building retail complexes that meet Leadership in Energy and Environmental Design requirements, a global constructions standard for energy preservation.

CentralPlaza Chiangrai is the group’s first completely eco-friendly complex in Thailand.

“We take the environment and power consumption reduction seriously at this branch. Each step of the development process was eco-friendly,” said Ms Wallaya.

For example, in the cooler seasons air is allowed to circulate from outside as a refreshing breeze, which eliminates the need for air-conditioners. The building has been designed to reduce the amount of direct sunlight and heat hitting the building. In addition, water features _ pools, waterfalls, fountains _ have been built in front to facilitate cool breezes.

High-performance, energy-efficient innovations enable the building to save up to 1.4 million units of electricity per year, equal to the amount used by 200 households.

CentralWorld in Bangkok, apart from national and international recognition for energy-saving, recently received a Gold Award in marketing, expansion and renovation marketing from the International Council of Shopping Centers.

“We’re very proud of this. This will highlight the success of Thai retail business operators and the industry itself at the regional level. But we consider all the awards that CentralWorld has received over the past two years to be meaningful ‘Oscars’ for our retail business,” said Ms Wallaya.

Regional competitors are SM Prime Holdings in the Philippines and CapitalLand of Singapore.

She travels extensively each year to visit new malls or some of the bigger upscale luxury complexes like Westfield in London and South Coast Plaza in Costa Mesa, California, to learn new trends, formats and combinations.

During her journeys, Ms Wallaya also visits small museums and state-of-the-art buildings or restaurants and reviews local TV programming and commercials that may reflect people’s thoughts in a country.

But the last thing she does before boarding her flight home is load up on fashion and home-decor magazines.

“I buy all the ones I like even if they’re in a language I don’t know. Everywhere I go, I’m looking at not only the designs but also lifestyles and tastes,” she said.

The executive finds developing beautiful shopping complexes, winning awards and meeting global energy standards to be very challenging. It requires a huge budget but creates a good return on investment.

“CPN has consistently taken a chance even if it was not clear at the time that it was a worthwhile investment. We dare to try,” she said.

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Chiang Rai Man Kills Woman’s Infant Daughter When She Refuses His Sexual Advances

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Chiang Rai Man Kills Woman's Infant

Police in Wiang Kaen District of Chiang Rai Province have arrested a 50 year old man after the threatened to rape a 20 year-old woman and the proceeded to murder her 2 and half month old baby.

Police with doctors from Wiang Kaen Hospital and the Chao Luang Wiang Kaen Welfare Association were summoned to the scene of the incident to a 2-story cement house, Village No. 2, Tha Kham Subdistrict, Wiang Kaen District of Chiang Rai

On arrival they found Ms. Chanikarn, age 20, in a state of distress crying uncontrollably beside her 2 and a half month baby girl (Linlada) that was dead on the floor.

After calming Ms. Chanikarn, the child’s mother, said that at approximately 2:30 p.m she was out to collect diapers that had been dried in front of the house, while her 2 and a half month old daughter was sleep on the ground floor of the house.

She said she was suddenly approached by a Mr. Lee, about 40 years old, who lived on the opposite side of the road. He came towards her and grabbed her arm and threatened her saying if she didn’t sleeping with him he will go and kill his daughter.

Miss Chanikan refused and ran away, then Mr. Lee then walked into the house and grabbed Ms. Linlada’s leg, smashing the child’s head against the cement floor of the house. The infant died immediately.

Mr. Lee then just walked away and returned to his own home, leaving Miss Chanikan and her dead baby.

When police went to Mr. Lee’s home he immediately confessed killing the infant and was taken to Wiang Kaen Police Station for further questioning.  Under caution he told police that he was sexually attracted to Miss Chanikan‘s and when her husband leave for work he took the opportunity to approach her.

He said when he saw her husband leave he crossed that road and found Miss Chanikan in the yard alone, he then threatened her to sleep with him, saying he would kill her child if she didn’t have sex with him. However when she refused he flew into a fit of rage walked into her home and murdered he baby. He said he was out of control with rage.

After killing the infant he walk across the street to his home and waited for the police to arrive. The police have charged him with premeditated murder and attempted rape. He is being held without bail at the local remand center.

Meanwhile, Miss Chanikan and her family were preparing a religious burial ceremony for the child.

Other Chiang Rai News:

Machete Wielding Man Shot an Killed by Police in Chiang Rai

https://www.chiangraitimes.com/chiangrai-news/machete-wielding-man-shot-an-killed-by-police-in-chiang-rai/

 

 

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Police in Chiang Rai Launch Crackdown on Cyber Criminals in Golden Triangle

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Police in Chiang Rai Launch Crackdown on Cyber Criminals in Golden Triangle

CHIANG RAI: Prime Minister Settha Thavisin has authorized the establishment of an emergency cyber center operated by the Royal Thai Police to combat transnational crimes committed by call center gangs along the Thai border in Chiang Rai province.

On July 19, Prime Minister Settha Thavisin directed the Center to combat information technology crimes. The Royal Thai Police (Royal Thai Police) will crack down on call center gangs in Myanmar, Laos, and along the border.

His directive comes as call center gangs ratchet up their scams to defraud people of their money, causing concern among Thais and jeopardizing the country’s economic and social stability.

Pol. Gen. Kittirat Panphet, Deputy Commander and Director of the Police Crime Suppression Division, Assigned Pol. Lt. Gen. Thatchai Pitanilabut, Assistant Commander-in-Chief of the Police/Deputy Director of the Police Crime Suppression Division, has launched the operation ‘Bombing the Thieves’ Bridge’ in collaboration with the CAT Office, G., mobile phone network operators AIS DTAC TRUE NT, and local security agencies to cut the mobile phone signal and WiFi internet that criminals illegally use to deceive Thai citizens.

Pol. Gen. Kittirat Panphet, Deputy Commander and Director of the Police Crime Suppression Division

Pol. Lt. Gen. Thatchai stated that they will begin pressing the first action of the ‘Explosion of Thieves’ Bridge’ in Chiang Rai Province toward the thieves’ base of operations in the Golden Triangle Special Economic Zone.

The territory surrounding King Roman in Laos. King Roman is now a full-service entertainment destination with an airport that welcomes travelers from Thailand, Laos, and Myanmar, he explained.

According to Pol. Lt. Gen. Thatchai, this operation will have no influence on honest people along the Thai border, and it will only target cyber criminals.

They will also increase the arrest and prosecution of unlawful service towers, such as SIM booths, which allow gangs register SIM cards to swindle the people. Dealing with criminal organizations of foreigners and Thais who band together to deceive and damage Thais.

Pol. Gen. Kittirat Panphet, Deputy Commander and Director of the Police Crime Suppression Division

The National Broadcasting and Telecommunications Commission (NBTC) suspended more than three million SIM cards on July 16 because the holders had not verified their identities with their mobile phone operators by the deadline, in accordance with the NBTC’s measures to combat alleged fraudsters’ mule accounts.

The names of the holders of 80 million mobile phone numbers used for mobile banking transactions did not match the names associated with the mobile banking accounts.

The NBTC would require mobile phone companies to authenticate SIM card holders and the names of their mobile banking accounts. The verification procedure is expected to be completed by the end of September this year.

In addition, the NBTC and Royal Thai Police have collaborated to combat illegal telecom towers throughout the country’s borders, disconnecting signals at 465 places, altering antenna direction at 470 towers, and dismantling antennas at 179 locations.

They are certain that the move will disrupt contact center gangs and other types of technology-based crime.

Other Chiang Rai News:

Machete Wielding Man Shot an Killed by Police in Chiang Rai

https://www.chiangraitimes.com/chiangrai-news/machete-wielding-man-shot-an-killed-by-police-in-chiang-rai/

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Machete Wielding Man Shot an Killed by Police in Chiang Rai

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Police in Mae Chan, Chiang Rai, shot and killed a 28-year-old man who allegedly attacked a police officer with a machete.

Police in Mae Chan, Chiang Rai, shot and killed a 28-year-old man who allegedly attacked a police officer with a machete. The officer was slashed in the right leg with the machete.

According to police, the culprit, known only as Mr. Toon, had been harassing local villagers in Mae Chan district, Chiang Rai, threatening them with a knife and using violet insults.

The village headman arrived on the scene to try to calm Mr. Toon, but he was shouting hysterically and taking swipes at him with the machete, so he contacted the police.

When the responding officer arrived at the site about 9 p.m., he attempted to calm the man, but he instead assaulted the officer, slashing his right leg with the machete. In self-defense, the cop had to fire his gun at Mr. Toon, striking him in the chest.

Mr. Toon and the policeman were taken to Mae Chan Hospital, where Mr. Toon died of a gunshot wound. Pol Sgt. Sutthikiat Phanomphraisakul was released from the hospital after receiving numerous stitches for his injuries.

Local police received a tip around 9.30 p.m. yesterday that a guy was causing mayhem in the village. When authorities arrived, they discovered 28-year-old Toon strolling along a public road, holding a large knife and threatening people. Mae Chan district officials attempted to contain the incident.

During a search of Mr. Toon’s home, authorities discovered methamphetamine consumption equipment. Locals told authorities that the man was addicted to Yaba (Methamphetamine) and an alcoholic.

The authorities are conducting an inquiry to determine Toon’s motivations and whether any underlying issues contributed to his violent outburst.

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Chiang Mai Police Offer Cash Reward After Officer Killed

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