Chiang Rai News
Chiang Rai’s Doi Chaang Coffee Planning New Look for Company
CHIANG RAI – Chiag Rai’s famous coffee company, Doi Chaang Coffee Management Co, the operator of the Doi Chaang Coffee chain, has vowed to double its international sites and triple its chains in Thailand this year.
Phitsanuchai Kaewphichai, the company’s co-founder and business adviser, said the company recently completed its rebranding by transitioning Doi Chaang Coffee to a new brand identity with a fresh and modern look both in terms of logo and packaging.
The new brand combines modern elements with the hill tribe identity. The design concept will also be applied to its cafes. The goal is to add young customers to its base of coffee lovers, said Mr Phitsanuchai.
The re-branding also addresses the expansion of its premium coffee shops via franchising, both in the domestic and international markets.
Last year the company added 50 Doi Chaang shops via the franchise system.
He said starting from this year, the company plans to continue to open about 50 Doi Chaang coffee shops per year until the total reaches 300 branches in 2022.
Doi Chaang Coffee is offering three types of franchise shops, with investment of 1.5, 2.5 and 3.5 million baht for stores sized 30-50 square metres, 51-100 sq m and 101 sq m, respectively.
The company also provides roasted coffee beans to more than 100 independent coffee shops, some of which it plans to transform to Doi Chaang franchise shops in the future.
“Over the past two decades, Doi Chaang Coffee has kept its promise on providing speciality arabica coffee to consumers. We are confident our product quality can compare to other famous coffee countries like Brazil and Colombia, so we agreed to adjust our management direction from a community business to a franchise standard to increase the chance of reaching more coffee lovers both at home and abroad,” Mr Phitsanuchai said.
Apart from the domestic market, the company also has about 50 Doi Chaang coffee shops via the franchise scheme in Canada, Britain, South Korea, Singapore, Malaysia, Laos, Cambodia and Myanmar.
It expects to double its coffee shop franchises to 100 branches overseas within five years.
In Thailand, Doi Chaang also wants to open its own coffee shops.
“We aim to open at least one large Doi Chaang coffee shop in major provinces,” he said.
Doi Chaang Coffee is a speciality, single estate, high-quality arabica coffee that is only grown and produced in Baan Doi Chang, Mae Sai, Chiang Rai. Its coffee beans are exported to several countries in the US and Europe.
Panachai Phisailert, the company’s co-founder and managing director, said it can produce over 1,000 tonnes of premium coffee per year. About 70% of its business is from the international market and the Commerce Ministry lists it as Thailand’s largest coffee exporter.
Mr Phitsanuchai said the company plans to launch its coffee capsule products to the business hotel, restaurant and catering segment to penetrate that market.
“The food service segment continues to grow every year because of the tourism boom,” he said. “There are new restaurants, coffee shops, and hotels popping up on every street. We can see an opportunity in making fresh coffee in a form that responds to our target customers’ lifestyle.”
Doi Chaang already provides products to hotels with rooms totalling 700, and expects the figure to increase to 1,700 rooms this year.
“The Thai coffee market has been very active the past couple years. We’ve seen many new cafes, big and small, nationwide. The market is valued at over 20 billion baht and we anticipate double-digit growth because there are more consumers drinking coffee,” said Mr Phitsanuchai.
Police in Wiang Kaen District of Chiang Rai Province have arrested a 50 year old man after the threatened to rape a 20 year-old woman and the proceeded to murder her 2 and half month old baby.
Police with doctors from Wiang Kaen Hospital and the Chao Luang Wiang Kaen Welfare Association were summoned to the scene of the incident to a 2-story cement house, Village No. 2, Tha Kham Subdistrict, Wiang Kaen District of Chiang Rai
On arrival they found Ms. Chanikarn, age 20, in a state of distress crying uncontrollably beside her 2 and a half month baby girl (Linlada) that was dead on the floor.
After calming Ms. Chanikarn, the child’s mother, said that at approximately 2:30 p.m she was out to collect diapers that had been dried in front of the house, while her 2 and a half month old daughter was sleep on the ground floor of the house.
She said she was suddenly approached by a Mr. Lee, about 40 years old, who lived on the opposite side of the road. He came towards her and grabbed her arm and threatened her saying if she didn’t sleeping with him he will go and kill his daughter.
Miss Chanikan refused and ran away, then Mr. Lee then walked into the house and grabbed Ms. Linlada’s leg, smashing the child’s head against the cement floor of the house. The infant died immediately.
Mr. Lee then just walked away and returned to his own home, leaving Miss Chanikan and her dead baby.
When police went to Mr. Lee’s home he immediately confessed killing the infant and was taken to Wiang Kaen Police Station for further questioning. Under caution he told police that he was sexually attracted to Miss Chanikan‘s and when her husband leave for work he took the opportunity to approach her.
He said when he saw her husband leave he crossed that road and found Miss Chanikan in the yard alone, he then threatened her to sleep with him, saying he would kill her child if she didn’t have sex with him. However when she refused he flew into a fit of rage walked into her home and murdered he baby. He said he was out of control with rage.
After killing the infant he walk across the street to his home and waited for the police to arrive. The police have charged him with premeditated murder and attempted rape. He is being held without bail at the local remand center.
Meanwhile, Miss Chanikan and her family were preparing a religious burial ceremony for the child.
Other Chiang Rai News:
Machete Wielding Man Shot an Killed by Police in Chiang Rai
https://www.chiangraitimes.com/chiangrai-news/machete-wielding-man-shot-an-killed-by-police-in-chiang-rai/
CHIANG RAI: Prime Minister Settha Thavisin has authorized the establishment of an emergency cyber center operated by the Royal Thai Police to combat transnational crimes committed by call center gangs along the Thai border in Chiang Rai province.
On July 19, Prime Minister Settha Thavisin directed the Center to combat information technology crimes. The Royal Thai Police (Royal Thai Police) will crack down on call center gangs in Myanmar, Laos, and along the border.
His directive comes as call center gangs ratchet up their scams to defraud people of their money, causing concern among Thais and jeopardizing the country’s economic and social stability.
Pol. Gen. Kittirat Panphet, Deputy Commander and Director of the Police Crime Suppression Division, Assigned Pol. Lt. Gen. Thatchai Pitanilabut, Assistant Commander-in-Chief of the Police/Deputy Director of the Police Crime Suppression Division, has launched the operation ‘Bombing the Thieves’ Bridge’ in collaboration with the CAT Office, G., mobile phone network operators AIS DTAC TRUE NT, and local security agencies to cut the mobile phone signal and WiFi internet that criminals illegally use to deceive Thai citizens.
Pol. Lt. Gen. Thatchai stated that they will begin pressing the first action of the ‘Explosion of Thieves’ Bridge’ in Chiang Rai Province toward the thieves’ base of operations in the Golden Triangle Special Economic Zone.
The territory surrounding King Roman in Laos. King Roman is now a full-service entertainment destination with an airport that welcomes travelers from Thailand, Laos, and Myanmar, he explained.
According to Pol. Lt. Gen. Thatchai, this operation will have no influence on honest people along the Thai border, and it will only target cyber criminals.
They will also increase the arrest and prosecution of unlawful service towers, such as SIM booths, which allow gangs register SIM cards to swindle the people. Dealing with criminal organizations of foreigners and Thais who band together to deceive and damage Thais.
The National Broadcasting and Telecommunications Commission (NBTC) suspended more than three million SIM cards on July 16 because the holders had not verified their identities with their mobile phone operators by the deadline, in accordance with the NBTC’s measures to combat alleged fraudsters’ mule accounts.
The names of the holders of 80 million mobile phone numbers used for mobile banking transactions did not match the names associated with the mobile banking accounts.
The NBTC would require mobile phone companies to authenticate SIM card holders and the names of their mobile banking accounts. The verification procedure is expected to be completed by the end of September this year.
In addition, the NBTC and Royal Thai Police have collaborated to combat illegal telecom towers throughout the country’s borders, disconnecting signals at 465 places, altering antenna direction at 470 towers, and dismantling antennas at 179 locations.
They are certain that the move will disrupt contact center gangs and other types of technology-based crime.
Other Chiang Rai News:
Machete Wielding Man Shot an Killed by Police in Chiang Rai
https://www.chiangraitimes.com/chiangrai-news/machete-wielding-man-shot-an-killed-by-police-in-chiang-rai/
Police in Mae Chan, Chiang Rai, shot and killed a 28-year-old man who allegedly attacked a police officer with a machete. The officer was slashed in the right leg with the machete.
According to police, the culprit, known only as Mr. Toon, had been harassing local villagers in Mae Chan district, Chiang Rai, threatening them with a knife and using violet insults.
The village headman arrived on the scene to try to calm Mr. Toon, but he was shouting hysterically and taking swipes at him with the machete, so he contacted the police.
When the responding officer arrived at the site about 9 p.m., he attempted to calm the man, but he instead assaulted the officer, slashing his right leg with the machete. In self-defense, the cop had to fire his gun at Mr. Toon, striking him in the chest.
Mr. Toon and the policeman were taken to Mae Chan Hospital, where Mr. Toon died of a gunshot wound. Pol Sgt. Sutthikiat Phanomphraisakul was released from the hospital after receiving numerous stitches for his injuries.
Local police received a tip around 9.30 p.m. yesterday that a guy was causing mayhem in the village. When authorities arrived, they discovered 28-year-old Toon strolling along a public road, holding a large knife and threatening people. Mae Chan district officials attempted to contain the incident.
During a search of Mr. Toon’s home, authorities discovered methamphetamine consumption equipment. Locals told authorities that the man was addicted to Yaba (Methamphetamine) and an alcoholic.
The authorities are conducting an inquiry to determine Toon’s motivations and whether any underlying issues contributed to his violent outburst.
Other related news:
Chiang Mai Police Offer Cash Reward After Officer Killed
https://www.chiangraitimes.com/crime/chiang-mai-police-offer-reward/
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