Chiang Rai News
Chiang Rai Family Market “Thanapiriya” Success Story
Thawatchai Phutthiphiriya, managing director of Thanapiriya Plc, and his wife Amorn, deputy managing director, show off their Chiang Rai shop
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CHIANG RAI – Thawatchai Phutthiphiriya, managing director of Thanapiriya Plc told reporters that they will be the first ever local “mom and pop” store in Chiang Rai to raise funds from the public for business expansion in response to a fast-growing demand for consumer products from Asean in the wake of the region’s incoming single market.
“The proceeds of the funds will be spent on the construction of a new distribution center to serve its expansion of 55 stores in the next seven to 10 years, including branching out with three new stores next year,” said Thawatchai Phutthiphiriya.
He said the target market apart from domestic consumers was tourists and foreign residents from Laos, Myanmar and southern China. The company was also able to cash in on Chiang Rai’s strategic location as a gateway to those countries.
Thanapiriya is one of only a few family-owned-and-operated traditional trade survivors after the encroachment of giant international supermarket chains over the past two decades. Had it not been for the diligence of Thawatchai, the oldest son and second generation of the “Phutthiphiriya” family, his family’s grocery store would have closed down like the other 50 stores in Chiang Rai.
More than 25 years ago, Thawatchai made the decision to keep his family business after he was faced with the threat of closure with the arrival of the new global players.
Big C super store is the first international modern trade that has entered into the retail market in Chiang Rai since 1998, followed by many more from Tesco, Tops, Makro and 7Eleven for a combined 28 stores currently.
Thawatchai decided to use the Bt300,000 in seed capital and Bt3 million bank overdraft his father had secured to change the grocery store into a mini-mart, and that was a turning point for the business.
Nowadays, Thanapiriya is a modern shop with a sizable market share and competitive prices compared to its giant retail rivals. It now has 12 retail and wholesale stores with a variety of consumer products and over 15,000 stock-keeping units covering five of 18 districts in Chiang Rai. The company employs about 700 staff in total and also has its own warehouse and logistics transport operation.
Thawatchai told the Nation that the company enjoyed a compound annual growth rate of 12.9 per cent over the past three years from 2012. Last year, the company posted Bt45 million in net profit with a net margin of 3.8 per cent on revenue of Bt1.2 billion. While, the debt-to-equity ratio is only 0.5 per cent.
He said the new distribution center with 8,000 to 10,000 square meters of space was set up to serve the Thanapiriya supermarkets, which are located in the suburbs.
Thawatchai said the key to success was learning from the mistakes of rivals and making their weak points become his company’s strong points. Now his stores look like a mix between convenience stores, supermarkets and cosmetic stores.
“Whatever is available at modern outlets, is also available at Thanapiriya,” Thawatchai said, adding that it provides customers with wholesale services via a call centre and it delivers products to the customers’ door.
“There is still room for pricing solutions, making items cheaper than those on the shelves of larger modern stores,” Thawatchai said.
He said he wanted to see Thanapiriya become a role model for other “mom and pop” stores to restore their businesses, conquer the large modern outlets, and remove obstacles in accessing capital by raising funds from the capital market.
Under the listing plan, Thanapiriya has increased its paid-up capital from Bt150 million to Bt200 million by issuing 200 million new shares at a par value of 25 satang each for the public. After the IPO share sale, the Phutthiphiriya family is expected to dilute its shares from 96.7 per cent to 72.5 per cent.
The company scheduled its subscription date for its initial public offering (IPO) shares this week and trade on the Market for Alternative Investment next week. The IPO price ranges from Bt2.20 to Bt2.50 per share given by five co-underwriters.
Police in Wiang Kaen District of Chiang Rai Province have arrested a 50 year old man after the threatened to rape a 20 year-old woman and the proceeded to murder her 2 and half month old baby.
Police with doctors from Wiang Kaen Hospital and the Chao Luang Wiang Kaen Welfare Association were summoned to the scene of the incident to a 2-story cement house, Village No. 2, Tha Kham Subdistrict, Wiang Kaen District of Chiang Rai
On arrival they found Ms. Chanikarn, age 20, in a state of distress crying uncontrollably beside her 2 and a half month baby girl (Linlada) that was dead on the floor.
After calming Ms. Chanikarn, the child’s mother, said that at approximately 2:30 p.m she was out to collect diapers that had been dried in front of the house, while her 2 and a half month old daughter was sleep on the ground floor of the house.
She said she was suddenly approached by a Mr. Lee, about 40 years old, who lived on the opposite side of the road. He came towards her and grabbed her arm and threatened her saying if she didn’t sleeping with him he will go and kill his daughter.
Miss Chanikan refused and ran away, then Mr. Lee then walked into the house and grabbed Ms. Linlada’s leg, smashing the child’s head against the cement floor of the house. The infant died immediately.
Mr. Lee then just walked away and returned to his own home, leaving Miss Chanikan and her dead baby.
When police went to Mr. Lee’s home he immediately confessed killing the infant and was taken to Wiang Kaen Police Station for further questioning. Under caution he told police that he was sexually attracted to Miss Chanikan‘s and when her husband leave for work he took the opportunity to approach her.
He said when he saw her husband leave he crossed that road and found Miss Chanikan in the yard alone, he then threatened her to sleep with him, saying he would kill her child if she didn’t have sex with him. However when she refused he flew into a fit of rage walked into her home and murdered he baby. He said he was out of control with rage.
After killing the infant he walk across the street to his home and waited for the police to arrive. The police have charged him with premeditated murder and attempted rape. He is being held without bail at the local remand center.
Meanwhile, Miss Chanikan and her family were preparing a religious burial ceremony for the child.
Other Chiang Rai News:
Machete Wielding Man Shot an Killed by Police in Chiang Rai
https://www.chiangraitimes.com/chiangrai-news/machete-wielding-man-shot-an-killed-by-police-in-chiang-rai/
CHIANG RAI: Prime Minister Settha Thavisin has authorized the establishment of an emergency cyber center operated by the Royal Thai Police to combat transnational crimes committed by call center gangs along the Thai border in Chiang Rai province.
On July 19, Prime Minister Settha Thavisin directed the Center to combat information technology crimes. The Royal Thai Police (Royal Thai Police) will crack down on call center gangs in Myanmar, Laos, and along the border.
His directive comes as call center gangs ratchet up their scams to defraud people of their money, causing concern among Thais and jeopardizing the country’s economic and social stability.
Pol. Gen. Kittirat Panphet, Deputy Commander and Director of the Police Crime Suppression Division, Assigned Pol. Lt. Gen. Thatchai Pitanilabut, Assistant Commander-in-Chief of the Police/Deputy Director of the Police Crime Suppression Division, has launched the operation ‘Bombing the Thieves’ Bridge’ in collaboration with the CAT Office, G., mobile phone network operators AIS DTAC TRUE NT, and local security agencies to cut the mobile phone signal and WiFi internet that criminals illegally use to deceive Thai citizens.
Pol. Lt. Gen. Thatchai stated that they will begin pressing the first action of the ‘Explosion of Thieves’ Bridge’ in Chiang Rai Province toward the thieves’ base of operations in the Golden Triangle Special Economic Zone.
The territory surrounding King Roman in Laos. King Roman is now a full-service entertainment destination with an airport that welcomes travelers from Thailand, Laos, and Myanmar, he explained.
According to Pol. Lt. Gen. Thatchai, this operation will have no influence on honest people along the Thai border, and it will only target cyber criminals.
They will also increase the arrest and prosecution of unlawful service towers, such as SIM booths, which allow gangs register SIM cards to swindle the people. Dealing with criminal organizations of foreigners and Thais who band together to deceive and damage Thais.
The National Broadcasting and Telecommunications Commission (NBTC) suspended more than three million SIM cards on July 16 because the holders had not verified their identities with their mobile phone operators by the deadline, in accordance with the NBTC’s measures to combat alleged fraudsters’ mule accounts.
The names of the holders of 80 million mobile phone numbers used for mobile banking transactions did not match the names associated with the mobile banking accounts.
The NBTC would require mobile phone companies to authenticate SIM card holders and the names of their mobile banking accounts. The verification procedure is expected to be completed by the end of September this year.
In addition, the NBTC and Royal Thai Police have collaborated to combat illegal telecom towers throughout the country’s borders, disconnecting signals at 465 places, altering antenna direction at 470 towers, and dismantling antennas at 179 locations.
They are certain that the move will disrupt contact center gangs and other types of technology-based crime.
Other Chiang Rai News:
Machete Wielding Man Shot an Killed by Police in Chiang Rai
https://www.chiangraitimes.com/chiangrai-news/machete-wielding-man-shot-an-killed-by-police-in-chiang-rai/
Police in Mae Chan, Chiang Rai, shot and killed a 28-year-old man who allegedly attacked a police officer with a machete. The officer was slashed in the right leg with the machete.
According to police, the culprit, known only as Mr. Toon, had been harassing local villagers in Mae Chan district, Chiang Rai, threatening them with a knife and using violet insults.
The village headman arrived on the scene to try to calm Mr. Toon, but he was shouting hysterically and taking swipes at him with the machete, so he contacted the police.
When the responding officer arrived at the site about 9 p.m., he attempted to calm the man, but he instead assaulted the officer, slashing his right leg with the machete. In self-defense, the cop had to fire his gun at Mr. Toon, striking him in the chest.
Mr. Toon and the policeman were taken to Mae Chan Hospital, where Mr. Toon died of a gunshot wound. Pol Sgt. Sutthikiat Phanomphraisakul was released from the hospital after receiving numerous stitches for his injuries.
Local police received a tip around 9.30 p.m. yesterday that a guy was causing mayhem in the village. When authorities arrived, they discovered 28-year-old Toon strolling along a public road, holding a large knife and threatening people. Mae Chan district officials attempted to contain the incident.
During a search of Mr. Toon’s home, authorities discovered methamphetamine consumption equipment. Locals told authorities that the man was addicted to Yaba (Methamphetamine) and an alcoholic.
The authorities are conducting an inquiry to determine Toon’s motivations and whether any underlying issues contributed to his violent outburst.
Other related news:
Chiang Mai Police Offer Cash Reward After Officer Killed
https://www.chiangraitimes.com/crime/chiang-mai-police-offer-reward/
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