Business
Using LinkedIn for Business: Why and How?
For ordinary employees, LinkedIn is a community designed solely for finding jobs. Nevertheless, LinkedIn has a lot to offer to businesses. Entrepreneurs and owners of organizations use it for recruiting, business promotion, and improving sales.
Read on to know the best ways to use LinkedIn for business and its benefits to B2B various organizations.
How Does LinkedIn Help Businesses?
LinkedIn is known to be a network for professionals, specialists, and decision-makers. It is not a surprise that people talk there about growth, development, and career.
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What does it give to businesses? On the one hand, organizations get a pool of experts to recruit. On the other hand, they get a place to listen to and discuss problems and solutions. That way, LinkedIn is suitable not only for hiring but the promotion of goods as well, among other things.
Let’s see in detail why LinkedIn is so widely used by organizations worldwide:
Recruiting and hiring
Well, bringing employees to the employers is the most prominent area of LinkedIn application. The network allows users to display their skills, experience, and job status. This social media also offers hiring functions, allowing recruiters to search for candidates who are “open to work.”
For sure, it is an excellent tool for headhunting and presenting offers to those who occupy certain positions. Let’s say an entrepreneur starts a business and needs a CTO. By typing the keyword, they can get a list of people who would suit the profile with respect to years of experience and location, to name a few.
Awareness-raising
Simultaneously, the company can turn the tables and use LinkedIn to create an image and improve its online presence. As soon as the company makes a company page, it can show its values and mission, showing what they do and need.
For instance, 2BC actors use it to improve their employer brand so that candidates could search for jobs and apply for positions by themselves, encouraged by the employer’s reputation. Regarding B2B companies, they show their story there to raise awareness about their products.
Marketing opportunities
As the LinkedIn users are mainly business people, B2B organizations can carry out their marketing plans there. Their prospects come to LinkedIn to discuss issues and find growth solutions. Notably, if you serve business people, you can offer them products that will help them.
That’s why there is a space for presenting your goods, software, or service. B2B marketers apply social media, content, and influencer marketing to attract leads, generate traffic to their websites, and promote their products. Everything depends on the stage of the customer journey you want to use it for.
Social selling
Right, LinkedIn is used to bring conversion in the long term. Before, the social selling concept contemplates building relationships, for which LinkedIn is an excellent instrument if you have enough expertise and share great content. In this regard, you establish trust and make the customers interested in your products.
Besides, you can combine it with outreach and develop personalized campaigns. Imagine you use email finders to extract emails in bulk to reach your prospects. Yet, some of them don’t answer. What can you do?
Some of these tools provide LinkedIn info together with emails (the particular email finder offers detailed information on contacts: https://getprospect.com/email-finder/bulk-email-finder). Using this software, you can contact the potential customers who are not answering and build a relationship with them, improving trust, fostering cooperation, and creating a conversion opportunity.
As a result, you now know that the best ways to use LinkedIn for business refer to hiring, improving reputation, marketing your products or business, and building relationships with your customers for boosting sales.
How to Use LinkedIn to Promote Business
Using LinkedIn for companies’ promotion efforts requires you to comply with the rules of LinkedIn and think of them when marketing your products. What are the rules, then?
- Make it visible that you are an expert.
- Connect to more people and enlarge your network.
- Provide value that will allow your community growth.
However, do you wonder how to use LinkedIn as a company that is only starting its social media operation? The following tips may help you:
Design a page or a profile reflecting your brand
For business marketers, there are several options. You can create a company page to present its products or use a personal page to advocate your brand. In each scenario, you should make sure to fill all the sections underlining what you do.
You should highlight your expertise and be detailed, meaning you should insert relevant information into a summary, skills, and experience fields. If you represent the brand, make sure to add a background photo linking to its mission.
Share content to improve online presence
To promote business on LinkedIn, you should apply content marketing strategies. The best way to offer value is to post helpful content on your page, using LinkedIn as a publishing platform for your recommendations, summaries of case studies, and guides. At the same time, you can make polls for greater engagement.
You would educate your customers by posting content pieces, making them interested in you and your product. Besides, you can use it to direct potential customers to your website or encourage them to sign for a newsletter.
Notably, if the content is good, word of mouth would make it work, boosting your image and improving your online presence.
Expand your network and use search for leads
At the same time, to promote business on LinkedIn, you need to advance your networking. It means that the more connections you have, the better it is for your reach and lead generation opportunities. First of all, connections are likely to add to your shares and views.
Secondly, they will give you more access to other profiles, allowing you to scrape information or use tools to extract emails and approach more prospects via direct messages or email. Lastly, if you have a large base of followers, it will contribute to your trust. Thus, try to connect with people regularly, so that in some months you could be more visible. You can also go the route of quick progress and buy Linkedin followers that will help you get more visibility.
Join discussions
How to use LinkedIn as a company that tries to do social selling? You need to build relationships, thus try to start or join discussions. That way, you can share insights and pieces of advice, fostering value. Nonetheless, it is essential not to push people to buy your goods or services in the beginning—businesspeople appreciate solutions, not products. Thus, if you do offer something, try a gentle approach.
Notably, you can start discussions in the comment sections of the posts of other people. Another way is to join communities and do posts there. If they answer you, you can send them a personalized message and offer your help.
By Alona Shalieieva
For the last three years, I have been working as a Customer Support Representative for lead finder software GetProspect. Being a tech expert, I am fond of helping customers resolve their issues. Along with that, I improved my skills as a tech writer. I am skilled in email marketing UK and lead generation niche and can explain in simple words any complex topic.
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Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.
(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
SEE ALSO:
Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.
(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children
Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight
Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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