Connect with us

Business

Top 9 Free Email Marketing Platforms For Startups In 2023

Email Marketing Platforms

(CTN NEWS) – Email marketing is essential to any digital marketing strategy, especially for startups. It is a cost-effective and direct way to connect with your audience, build relationships, and increase conversions.

However, choosing the right email marketing platform can be overwhelming, especially for startups with limited resources. This article has compiled a list of the top 9 free email marketing platforms perfect for startups.

Introduction

Startups need to leverage every resource to stand out in a crowded market. Email marketing is an excellent way for startups to reach potential customers and stay connected with existing ones. However, email marketing can be time-consuming and costly. Luckily, many email marketing platforms offer free plans, making it easier for startups to get started.

What is Email Marketing?

Email marketing is a digital marketing strategy that sends emails to a targeted list of subscribers to promote a product or service, build relationships, and increase conversions. Email marketing can include newsletters, promotional emails, event invitations, and more.

Importance of Email Marketing for Startups

Email marketing is a cost-effective way for startups to communicate with their audience. It helps startups to:

  • Build brand awareness: Email marketing allows startups to establish their brand and communicate their unique value proposition to potential customers.
  • Drive website traffic: Email marketing can drive traffic to a startup’s website, increasing the chances of converting visitors into customers.
  • Nurture relationships: Email marketing helps startups to stay connected with their audience and build long-term relationships.
  • Increase sales: Email marketing can be used to promote products and services, increasing the chances of converting subscribers into paying customers. A sales email with bright pictures of your products and a bold call-to-action will bring you hundreds of orders if done right.

Factors to Consider When Choosing an Email Marketing Platform

Many email marketing platforms are available, and choosing the right one for your startup can be overwhelming.

Here are some factors to consider when choosing an email marketing platform:

  • Pricing: Look for an email marketing platform that fits your startup’s budget. Some email marketing platforms offer free plans, while others have monthly or yearly fees.
  • Features: Consider the features offered by the email marketing platform. Some platforms offer advanced features like automation, segmentation, and A/B testing.
  • Integration: Look for an email marketing platform that integrates with your startup’s tools and software.
  • Support: Consider the level of support offered by the email marketing platform. Some platforms offer phone and email support, while others have online resources only.

Top 9 Free Email Marketing Platforms for Startups

Here are the top 9 free email marketing platforms that are perfect for startups:

1. Mailchimp

Mailchimp is a popular email marketing platform that offers a free plan for up to 2,000 subscribers and 10,000 emails per month.

The free plan includes basic email marketing features like templates, automation, and segmentation.

2. Sendinblue

Sendinblue is an all-in-one marketing platform that offers a free plan for up to 300 emails per day. The free plan includes email marketing features like templates, automation, segmentation, and SMS marketing.

3. MailerLite

MailerLite is an easy-to-use email marketing platform that offers a free plan for up to 1,000 subscribers and 12,000 emails per month. The free plan includes automation, landing pages, pop-ups, and basic email marketing features.

4. Omnisend

Omnisend is an omnichannel marketing platform that offers a free plan for up to 15,000 emails per month.

The free plan includes email marketing features like templates, automation, segmentation, and SMS and push notifications.

5. Benchmark

Benchmark is a simple email marketing platform that offers a free plan for up to 2,000 subscribers and 14,000 emails per month. The free plan includes basic email marketing features like templates and automation.

6. Sender

sender review homepage

Sender is an email marketing platform that offers a free plan for up to 2,500 subscribers and 15,000 emails per month. The free plan includes basic email marketing features like templates, automation, and segmentation.

7. Moosend

Moosend homepage

Moosend is an email marketing platform offering a forever free plan for up to 1,000 subscribers and unlimited monthly emails.

The free plan includes basic email marketing features like templates, automation, and segmentation.

8. Constant Contact

Constant Contact is an email marketing platform that offers a free plan for up to 500 subscribers and 3,000 emails per month. The free plan includes basic email marketing features like templates and automation.

9. HubSpot Marketing Hub

HubSpot Marketing Hub is an all-in-one marketing platform offering a free plan for up to 2,000 contacts and unlimited monthly emails.

The free plan includes email marketing features like templates, automation, segmentation, landing pages, forms, and CRM.

How to Choose the Right Email Marketing Platform

Choosing the right email marketing platform for your startup can be challenging, but here are some tips to help you make the right decision:

  • Identify your needs: Determine what you need from an email marketing platform, such as automation, segmentation, and A/B testing.
  • Consider your budget: Look for an email marketing platform that fits your startup’s budget. Some email marketing platforms offer free plans, while others have monthly or yearly fees.
  • Check reviews: Read reviews from other users to see what they like and dislike about the email marketing platform.
  • Try before buying: Take advantage of free trials or demos to test the email marketing platform before committing to a paid plan.

Conclusion

Email marketing is an essential component of any startup’s digital marketing strategy.

Choosing the right email marketing platform can be overwhelming, but many free options offer basic email marketing features.

Consider your startup’s needs and budget, check reviews, and try before you buy to make the right decision.

RELATED CTN NEWS:

What is SWOT Analysis and How to Use it?

Tesla Steering Wheels Detach From 2 Moving Vehicles, According To U.S. Regulators

Business

PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

Pepsi

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

SEE ALSO:

Old National Bank And Infosys Broaden Their Strategic Partnership.

Continue Reading

Business

Old National Bank And Infosys Broaden Their Strategic Partnership.

Infosys

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

SEE ALSO:

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children

Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight

Continue Reading

Business

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

water

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

water

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP

Continue Reading

Trending