Business
Is Twitter Blue Worth It?: Analysis Of Twitter’s Paid Subscription Service

(CTN NEWS) – Twitter is one of the most popular social media platforms, boasting over 330 million active users worldwide.
The platform is known for its fast-paced, real-time conversations and is widely used by individuals, businesses, and organizations to connect with their audiences, share news and updates, and stay up-to-date with the latest trends and topics.
In recent years, Twitter has been exploring new revenue streams to further monetize its platform, one of which is the introduction of Twitter Blue, a paid subscription service that offers exclusive features and benefits to its users.
But is Twitter Blue worth it? Should you consider investing in this service, or stick to the free version of Twitter?
In this article, we’ll take a closer look at Twitter Blue’s features, pricing, and overall value proposition to help you make an informed decision.
What is Twitter Blue?
Twitter Blue is a paid subscription service that offers exclusive features and benefits to its users. It was launched in June 2021 in Canada and Australia and has since expanded to other countries, including the United States.
The service is designed to enhance the Twitter experience for its users, providing them with advanced tools and features to help them engage with their audiences, customize their profiles, and stay organized.
Some of the key features of Twitter Blue include:
- Undo Tweet: This feature allows users to retract their tweets within a certain timeframe after posting them, giving them a chance to correct mistakes or typos before they become permanent.
- Bookmark Folders: With this feature, users can organize their saved tweets into custom folders, making it easier to find and reference them later.
- Reader Mode: This feature removes the clutter from a tweet’s page, making it easier to read and focus on the content.
- Custom App Icons: Twitter Blue subscribers can customize their Twitter app icon with a selection of colors and designs.
- Dedicated Customer Support: Twitter Blue subscribers have access to dedicated customer support, with faster response times and personalized assistance.
Is Twitter Blue Worth It?
The big question on everyone’s mind is, is Twitter Blue worth it?
Let’s take a closer look at the pricing structure and see how it compares to other social media platforms’ subscription services.
As of April 2023, Twitter Blue is priced at $3.99 per month in the United States and varies in other countries depending on local pricing.
Compared to other social media platforms, Twitter Blue’s pricing is relatively affordable.
For instance, Facebook’s paid subscription service, Facebook Premium, costs $9.99 per month, while LinkedIn Premium starts at $29.99 per month.
However, whether Twitter Blue is worth the investment depends on how much you value its exclusive features and benefits.
If you’re a casual Twitter user who only tweets occasionally, then Twitter Blue may not be worth the investment.
But if you’re a power user who spends a lot of time on the platform, engages with your audience, and uses Twitter for business purposes, then the service could be a game-changer.
Pros and Cons of Twitter Blue
To help you make an informed decision, let’s take a look at the pros and cons of Twitter Blue.
Pros
- Undo Tweet: This feature is a lifesaver for anyone who has ever posted a tweet with a typo or mistake. With the ability to retract a tweet within a certain timeframe, Twitter Blue subscribers can avoid embarrassing or damaging tweets and correct mistakes quickly.
- Bookmark Folders: For heavy Twitter users who save a lot of tweets for future reference, Bookmark Folders can be a game-changer. This feature makes it easier to organize saved tweets and quickly find and reference them later, which is especially useful for research purposes or content curation.
Reader Mode: With Reader Mode, Twitter Blue subscribers can enjoy a more streamlined and distraction-free reading experience. This feature removes the clutter from a tweet’s page, making it easier to read and focus on the content. - Custom App Icons: While not a game-changing feature, Custom App Icons allow Twitter Blue subscribers to add a personal touch to their Twitter app and stand out from the crowd.
- Dedicated Customer Support: Twitter Blue subscribers have access to dedicated customer support, which is a significant advantage over free Twitter users who have to rely on the platform’s standard support channels. With faster response times and personalized assistance, Twitter Blue subscribers can get their issues resolved quickly and efficiently.
Cons
- Limited Features: While Twitter Blue offers some exciting and useful features, the overall package is relatively limited compared to other social media platforms’ subscription services. For example, LinkedIn Premium offers advanced search filters, career insights, and access to online courses, while Twitter Blue’s features are relatively basic in comparison.
- Limited Availability: As of April 2023, Twitter Blue is only available in a limited number of countries, including the United States, Canada, and Australia. This means that users in other regions cannot access the service and miss out on its exclusive features and benefits.
- High Monthly Cost: While Twitter Blue’s pricing is relatively affordable compared to other social media platforms’ subscription services, it may still be a significant monthly expense for some users, especially for those who use multiple subscription services.
- Limited Value Proposition: The value proposition of Twitter Blue is relatively narrow, as it mainly appeals to heavy Twitter users who engage with their audience and use Twitter for business purposes. For casual Twitter users, the service may not provide enough value to justify the investment.
Conclusion
In conclusion, is Twitter Blue worth it? The answer depends on your individual needs, preferences, and usage habits.
If you’re a heavy Twitter user who engages with your audience, uses Twitter for business purposes, and values its exclusive features and benefits, then the service could be a game-changer.
But if you’re a casual Twitter user who only tweets occasionally, then the service may not provide enough value to justify the investment.
Overall, Twitter Blue is an interesting experiment by Twitter to monetize its platform and provide additional value to its users.
While the service offers some exciting and useful features, it may not be suitable for everyone, especially those who are on a tight budget or prefer to use free social media platforms.
However, for heavy Twitter users who want to get the most out of the platform and enhance their experience, Twitter Blue could be a worthwhile investment.
However, if you’re a casual Twitter user who only uses the platform occasionally, then the service may not provide enough value to justify the monthly cost.
It’s worth noting that Twitter Blue is still a relatively new service, and Twitter may add more features and benefits to it in the future.
Therefore, it’s essential to keep an eye on the service’s development and evaluate its value proposition regularly.
As with any subscription service, it’s essential to evaluate your needs and usage habits carefully and determine whether the service aligns with your goals and priorities.
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Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
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Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
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Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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