Business

Is Guest Posting Effective for SEO in 2022?

Guest Posting: SEO is still going strong. A survey of over two thousand companies in 2021 by Search Engine Journal showed 64.6% of companies experienced more success with SEO in 2021 than in previous years.

To date, guest posting has formed a key part of digital marketing strategies. It offers huge potential to be a highly effective – and inexpensive – way of building authority and boosting brand visibility. Thanks to those all-important backlinks, guests posting can also impact greatly on where your site appears in Google rankings; indeed ultimately, most people would agree that its main benefit lies in its potential to bolster your search engine ranking position. The burning question is, though, can guest posting still form part of an effective strategy in 2022? And if so, how can you make sure you maximise its success?

Define a clear strategy

Every other aspect of your business is carefully orchestrated, with a well-thought-out strategy, usually implemented by a team of experienced individuals. Whether it’s your CRM strategy or your approach to on-site conversion, these key aspects demand a lot of consideration.

Guest blogging requires the same principle; without a detailed strategy, you could easily waste valuable time posting ineffective blogs on sites that will ultimately do little to improve your search engine ranking. At the start of your guest posting campaign, identity:

The areas of growth you want to focus on in 2022.
The landing pages are most relevant to each area.
Keywords for both those landing pages and your home page.
If you want to manage your own guest blogging campaign rather than use an SEO company – topics for guest posts, who will write them, who will approach the bloggers and a standard email template.

Guest posting

Reach out to high-profile blogs

Guest posts are most effective if you place a single guest post on each site. For large guest posting campaigns, you can place one guest post on lower authority sites and two or three guest posts on the highest quality ones (those with very high authority and traffic).

It’s, therefore, more important to build connections with many bloggers, rather than having a single blog that you publish guest posts on again and again and again. This is the most challenging aspect of this form of SEO, as having your first blog post accepted is the hardest part.

When you approach each blog, start by researching them and seeing if you can make a sincere personalised compliment. Write a lengthy post (at least 1,000 words) and ensure it’s your best work – research and proofread it carefully. It should be informative or entertaining, depending on the industry, not simply a sales pitch for your company. Repeat the process for each blog. If you don’t get a response within a week, send a chaser. If there’s no response after two weeks, contact another blog with the same article.

This can be labour-intensive and time-consuming. Often, it is worth using an agency that can provide a guest posting service, particularly – though not exclusively – if you are attempting to branch out into a less familiar country. An agency can save you hours of time by knowing the right, high-authority websites to contact and be able to organise writers and topic ideas, too.

Ensure your guest posts are high quality

Audiences and search engines know what to look for when it comes to so-called ‘spammy links, and Google has been on the alert for them since as far back as 2012 when it launched the Penguin algorithm update designed for just this purpose. A high-quality guest post should offer something to the reader, whether it is new information presented clearly, an argument unpicked and explained, or a concept clarified. Readers of the internet have become wiser at spotting blatant spam or clickbait, and in order to appear insightful and authoritative, it is vital to avoid content stuffed with keywords and blatant advertising. Remember, quality content will be read, absorbed, and shared, whereas spam-rich regurgitation of existing content, will most definitely not.

Blog in the right places

So, you’re sure you’ve created some high-quality pieces, and even begun to build up a relationship with an influential blogger, or two. But did you make sure the blogging sites also do their bit to engage with their audience?

Post on sites where bloggers are more likely to engage with their audience and identify which sites are the most appropriate type for your company. Crucially, pinpoint which sites are credible and have a:

High domain authority (DA)
High TrustFlow (TF)
High traffic (at least a thousand monthly visitors)
Offer dofollow links (it’s possible to add a ‘nofollow’ tag which tells search engines to ignore links for ranking purposes. These nofollow links won’t help your SEO.)

If you search for ‘Bulk Domain Authority checker’ in Google, or similar phrases, you will find tools that allow you to check these quality measurements for a range of sites.

There are also some common sense checks you can make yourself. This might mean finding blogs that update their subscribers when they post something new (which could be your piece!) or responding quickly to comments on social media. Blogs with an active, engaged following are more likely to engage with your own content, too. This might result in a higher quantity of social media shares, and a good volume of referral traffic.

Create content with ongoing relevance

Many guest posting strategies choose to focus on creating ‘evergreen content’, or blogs that will retain their relevance for months or even years to come, it is also sometimes worth publishing content that links in with topical or seasonal events. These might see a flurry of shares at certain times of year – for example, if you own a site dedicated to running, you might publish a blog advising runners on ‘how to run safely in the darker months. While this might not receive much attention in spring and summer, it is still a topic with potential longevity since it becomes relevant again every year.

As well as having a carefully thought-out guest blogging strategy, it’s also always important to be on the ball when it comes to adapting to unforeseen events: good business sense means being prepared to make changes when necessary.

Make sure concrete results inform your next move

Marketing strategies evolve according to what has worked best, and your approach to guest posting should be no different. Remember: a post’s success can’t be tracked solely by the number of times it is shared on social media. While achieving a high volume of shares might please the blog host, they don’t always correlate with a post’s success at generating business for you or improving your ranking in Google. Tracking the effectiveness of each guest post individually is almost impossible, as you won’t know how many visits many of them get as they will be on a myriad of different sites.

Instead, to measure the effectiveness of your guest posting campaign, use a tool like Google Analytics to help you measure how much traffic your own site is receiving, both from referral traffic and from your increased ranking in search engines. This can help inform your strategy in the future.

Guest posting is as relevant as ever in today’s world but needs to be approached carefully in order to maximise its effectiveness. Prioritising high-quality, relevant content, and identifying the most appropriate, highest authority sites upon which to post, is paramount. Just as with other areas of your business, taking a strategic approach based on your development plan and combined with careful data analysis will give you the results you need from guest posting.

Also Check:

10 Reasons a Business Should Add a Blog to its Website

8 Extra Additions To Your Blog That Can Make It Stand Out

Making Money From Blogging: How To Monetize Your Blog

Business

PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

Business

Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

Business

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP