Business
Boost Your Sales by 30% with Effective CRM Software Implementation

(CTN News) – In today’s highly competitive business landscape, companies constantly search for ways to boost sales and gain a competitive edge. One powerful tool that can help achieve this is Customer Relationship Management (CRM) software.
By implementing CRM software effectively, businesses can enhance their sales processes, improve customer relationships, and ultimately increase sales by up to 30%. This article will explore the steps and strategies you can follow to leverage CRM software for sales success.
Introduction
In the digital era, customer expectations rapidly evolve, and businesses must adapt to meet their needs effectively. CRM software provides a comprehensive solution for managing customer interactions, organizing sales data, and automating various sales processes.
By implementing CRM software, businesses can gain valuable customer insights, make data-driven decisions, and develop personalized sales strategies.
Understanding CRM Software
CRM software is a technology solution enabling businesses to manage customer relationships effectively. It acts as a centralized hub where all customer-related information, including contact details, purchase history, communication history, and preferences, can be stored and accessed by sales teams.
This gives sales professionals a holistic view of their customers, enabling them to provide personalized experiences and build stronger relationships.
Benefits of CRM Software
Implementing CRM software offers numerous benefits for businesses aiming to boost their sales performance. Firstly, it enhances efficiency by automating repetitive tasks, such as data entry, scheduling follow-ups, and generating reports.
This automation frees up valuable time for sales teams to focus on building relationships and closing deals. CRM software also improves team members’ collaboration by providing a centralized platform for sharing information, tracking progress, and aligning efforts.
Implementing CRM Software for Sales
Businesses should follow a structured approach to effectively implement CRM software and maximize its impact on sales. Here are the key steps involved:
Step 1: Assessing your Sales Processes
Before selecting and implementing CRM software, evaluating your current sales processes and identifying areas that can be improved is crucial. This assessment will help you understand your specific requirements and choose the CRM solution that aligns with your business goals.
Step 2: Choosing the Right CRM Software
Once you have assessed your sales processes, it’s time to choose the CRM software that best fits your business needs. Consider factors such as scalability, customization options, integration capabilities, ease of use, and cost.
Look for a CRM solution that aligns with your industry requirements and offers effective features to support your sales team.
Step 3: Customizing CRM for Your Sales Team
After selecting the CRM software, it’s essential to customize it to suit your sales team’s unique needs. Configure the system to match your sales processes, terminology, and workflows. This customization ensures your team can seamlessly adapt to the new software and maximize its potential.
Step 4: Training and Onboarding
Proper training and onboarding are crucial for successful CRM implementation. Provide comprehensive training sessions to your sales team to familiarize them with the CRM software’s features and functionalities. Offer ongoing support and resources to address any questions or concerns that may arise during the onboarding process.
Step 5: Integrating CRM with Other Systems
To harness the full power of your CRM software, integrate it with other business systems such as marketing automation platforms, customer support tools, and ERP systems. This integration enables seamless data flow and ensures that all customer touchpoints are captured within the CRM system, providing a comprehensive view of each customer’s journey.
Leveraging CRM Software for Sales Success
Once your CRM software is implemented, it’s time to leverage its capabilities to drive sales success. Here are some key strategies to consider:
Improving Lead Management
CRM software helps optimize lead management by capturing and organizing leads effectively. Utilize lead scoring and lead nurturing capabilities to prioritize and engage with high-potential prospects. You can increase conversion rates and drive more sales by effectively managing leads.
Streamlining Sales Pipeline
With CRM software, you can create a visual representation of your sales pipeline, allowing you to track deals at each stage of the sales process. Monitor progress, identify bottlenecks, and allocate resources accordingly. Streamlining the sales pipeline ensures smoother sales operations and increases the likelihood of closing deals.
Enhancing Customer Engagement
CRM software empowers sales teams to deliver personalized experiences to customers. Leverage customer data stored in the CRM system to understand customer preferences, purchase history, and communication preferences. Use this information to tailor your sales approach, provide relevant recommendations, and strengthen customer relationships.
Personalizing Sales Approach
CRM software allows sales professionals to access comprehensive customer profiles that include past interactions, preferences, and buying behavior. Leverage this information to personalize sales pitches, recommendations, and follow-ups. A personalized approach creates a stronger customer connection and increases the likelihood of closing deals.
Monitoring Sales Performance
CRM software provides real-time visibility into sales performance through customizable dashboards and reports. Monitor key sales metrics, such as the revenue generated, conversion rates, and individual sales rep performance. Identify areas of improvement and take proactive measures to optimize sales performance.
Maximizing ROI with CRM Software
To maximize your return on investment (ROI) with CRM software, consider the following strategies:
Analyzing Sales Data
Leverage the analytical capabilities of CRM software to gain valuable insights from your sales data. Analyze trends, identify patterns, and make data-driven decisions. This analysis lets you optimize your sales strategies and focus on high-yield opportunities.
Identifying Trends and Patterns
CRM software lets you identify trends and patterns in customer behavior, buying cycles, and market dynamics. Use this information to anticipate customer needs, align your sales efforts accordingly, and stay ahead of the competition.
Forecasting and Predictive Analytics
Utilize CRM software’s forecasting and predictive analytics capabilities to anticipate future sales trends and customer behavior. By analyzing historical data and applying advanced algorithms, you can make accurate sales forecasts, identify potential upselling or cross-selling opportunities, and allocate resources effectively.
Overcoming Challenges in CRM Implementation Implementing CRM software can come with its challenges. Here are some common challenges and strategies to overcome them:
Resistance to Change
Resistance to change is natural when introducing new software. To overcome this challenge, involve key stakeholders in the decision-making process, communicate the benefits of CRM software, and provide ongoing support and training to address any concerns.
User Adoption Issues
Ensure proper user adoption of CRM software by providing comprehensive training, user-friendly interfaces, and ongoing support. Encourage feedback from the sales team and continuously improve the system based on their input.
Data Management and Privacy Concerns
Data management and privacy are critical considerations when implementing CRM software. Implement robust data security measures, ensure compliance with data protection regulations, and communicate transparently with customers about how their data is being used and protected.
Conclusion
Implementing CRM software can significantly increase sales by up to 30%. By following a structured approach, customizing the software to your needs, and leveraging its capabilities, you can streamline sales processes, enhance customer engagement, and maximize ROI. Overcoming implementation challenges and ensuring user adoption is key to success with CRM software.

Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
SEE ALSO:
Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
SEE ALSO:
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children
Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight
Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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