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How to Build a Successful New Business with a Strong Sales Program

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How to Build a Successful New Business with a Strong Sales Program

Do you have a great idea for a new business? Are you excited to get started? Then you need to start thinking about sales.

A lack of funds is one of the main reasons companies go belly up. According to ForwardAI, more than 80% of business failures are due to a shortage of cash.

Healthy profits are the lifeblood of any business. In the early days, you need to generate as much buzz and excitement as possible to kickstart your revenue. Robust sales programs can help you do just that. Here’s how.

Identify Your Target Market

When you connect with your target market, it’s like talking with a friend. You know their language, their likes, and their dislikes. As a result, you can direct your precious resources to the people who actually want your products or services.

So, take the time to zero in on your target market. Here are some questions that can help you navigate this critical task:

  • Who is your ideal customer? Define their demographic characteristics. Consider factors such as age, gender, location, and income level.
  • What do they need? What challenges do they face that your products or services can solve?
  • Where do they hang out? Explore online and offline platforms where your target market spends time.
  • Who are your competitors attracting? Analyze your competitors’ customer base.

Develop a Unique Value Proposition

Customers have a flood of options to choose from. So, it’s not enough to just have a great product or service. You’ll also need to paint a clear picture of why you are the cream of the crop.

HubSpot reports that 95% of customers say that a clear value proposition is important when making a purchase decision. Programs in sales strategy say an engaging value statement is:

  • Clear and easy to understand.
  • Directly addresses the needs, desires, or pain points of the target audience.
  • Highlights unique qualities or features that set your offering apart from the competition.
  • Clearly outlines concrete and practical benefits that customers will gain from using your product or service.
  • Evokes emotions that connect with the audience on a personal level.

Create a Formal Selling Process

Selling well is not a game of chance. It’s a carefully choreographed dance where every move matters. A clear strategy provides a roadmap for the sales team as it outlines the steps they need to take to convert prospects into customers.

An effective sales process maps out how to:

  • Generate leads.
  • Qualify leads.
  • Build relationships.
  • Present a solution.
  • Negotiate and handle objections.
  • Close the deal.

A study by The TAS Group found that 70% of companies that follow a structured sales process are high performers. Sticking to a clear, well-defined process enables them to capture more leads, convert more prospects, and close more deals. Harvard Business Review also found that businesses with a standardized process see up to a 28% hike in revenue compared to those without.

Engage in Continuous Sales Team Training

Customer preferences and market dynamics change like shifting tides. Just as the wind shapes the contours of sand dunes, these shifts mold the direction of businesses.

Regular training ensures your business can ride the waves of change and seize new opportunities. According to The Brevet Group, continuous training results in 50% higher net sales per rep.

Ongoing training also boosts team morale. When reps feel confident in their skills and knowledge, their engagement soars. High engagement results in 30% better customer satisfaction levels, says ZipDo.

To create an impactful sales training program:

  • Align learning objectives with business goals.
  • Customize training content.
  • Use diverse learning methods.
  • Assess progress on a regular basis.

Measure and Optimize

The journey toward sustained success does not end with implementation. It thrives on refining strategies based on real-world insights and feedback.

So, no matter how well you design your sales program, don’t let it run unchecked. When you look under the hood, you’ll be able to figure out what works well and what needs to be scrapped or refigured.

Here’s how to go about it:

  • Set clear metrics to track progress.
  • Use analytics tools to gather data.
  • Analyze team and individual performance against metrics.
  • Get feedback from your sales team.
  • Test and refine strategies through A/B testing.

So, if you’re a new business owner, don’t neglect your sales process. Make sure you have a formal plan in place so your venture can soar to impressive heights.

SEE ALSO: FTX Addresses Security Breach Linked With Bankruptcy Case Claims Facilitator Kroll

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PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

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(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

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Old National Bank And Infosys Broaden Their Strategic Partnership.

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Old National Bank And Infosys Broaden Their Strategic Partnership.

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(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

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Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight

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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

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water

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

water

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP

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