Connect with us

Business

FAQs About Agile Marketing

Published

on

FAQs About Agile Marketing

Marketing tasks and methodologies have significantly changed over the past decade. Long-term marketing plans are no longer logical or cost-efficient for brands, given the rate at which the digital space is adapting and evolving.

Traditional marketing practices focus on producers and their sales cycles. The agile process focuses on the customers and the buying process. Marketing teams with SAFe Agilist Certification are discovering greater success with agile tactics, and teams across a variety of industries are adopting agile marketing principles.

What’s the Agile Process?

The agile process is a tactical marketing approach where marketing teams identify high-value projects to focus their collective efforts on.

Agile marketing teams use finite periods of intensive work called sprints to complete these high-value projects. They then measure the success of the projects and work to improve the results. Not all projects turn out to be valuable or repeatable, but agile marketing embraces failure provided teams learn from the process.

Agile marketing teams are tasked with responding to change with adaptation, rapid iterations over big campaigns, testing and data, small experiments, individual interactions, and team collaboration rather than silos and hierarchy.

Agile teams strive to keep track of customer needs, marketing teams, and search engine needs so that the marketing strategy can be revised before its ROI decreases.

How It Works

NewsCred explains that agile marketing is easy to adopt so long as the core principles are understood. Agile marketing teams also work in short sprints that last two to four weeks. The marketing goals and plan evolve as each sprint begins and accounts for any situational changes and insights from the previous sprint.

An agile approach is better-suited for large-scale marketing plans in a rapidly changing marketing industry. Rapid iteration is key to the agile approach. The sprint cycle is comprised of a build, measure, and learn phase. Rapid marketing campaign iterations help marketing teams adjust their efforts to reflect the present.

Testing and data are crucial agile practices. Small-scale testing of marketing tactics through A/B tests helps teams also determine which marketing communication is most effective and should be delivered to a broader audience. The agile process makes time for experimentation by agile marketing teams.

Team members can practice new marketing channels or methods, create a brand, or derive a solution to a marketing problem. The agile methodology offers team members the ability to work flexible hours and take advantage of remote working provided they complete their work to the highest standard.

The collaboration among cross-functional teams replaces siloes and hierarchies means anyone from the agile team can work on any project. Agile marketing work is also structured around satisfying the customer and securing ROI. Agile tasks are often built around customer stories to meet project deliverables.

Benefits of the Agile Marketing Plans Method

There are several benefits of agile marketing implementation. The agile process enables better internal communication within the marketing team through daily scrum meetings. It enhances productivity and increased workflow among marketers, which gives a business a competitive boost.

The agile marketing method mitigates marketing costs and yields long-term results from marketing efforts. Brands can more efficiently improve their reach to a larger audience, also without the need to invest in multiple solutions.

Agile marketers enjoy a more hands-off work management approach which makes them happier and more productive. Agile marketing efforts provide clear insights into what projects are being delivered by the marketing plans department.

Furthermore, agile marketing teams can measure results with small tests that provide insights on which strategies are better-performing and worth further investment. The use of data and metrics means marketers can effectively communicate their findings.

The agile team structure is based on cross-functional teams that are encouraged to collaborate. An open work environment to discuss projects, challenges, and also successes make it more fun for team members to do their jobs.

Continue Reading

Business

PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

Published

on

By

Pepsi

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

SEE ALSO:

Old National Bank And Infosys Broaden Their Strategic Partnership.

Continue Reading

Business

Old National Bank And Infosys Broaden Their Strategic Partnership.

Published

on

By

Infosys

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

SEE ALSO:

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children

Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight

Continue Reading

Business

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

Published

on

water

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

water

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP

Continue Reading

Trending