Business
ChatGPT & Local SEO: How AI Chatbots Improve Local SEO Rankings?
(CTN NEWS) – ChatGPT – In today’s digital world, the competition to rank higher in local search results is fierce. Local SEO is crucial for businesses to reach potential customers searching for products or services nearby.
To improve local SEO, businesses can leverage artificial intelligence (AI) chatbots like ChatGPT to provide personalized and conversational experiences to their website visitors.
Introduction To Local SEO
Before we dive into how AI chatbots can improve local SEO rankings, let’s first understand what local SEO is and why it is essential.
Local SEO refers to optimizing a website to appear higher in search results for location-based queries.
For example, if a user searches for “coffee shops near me” on Google, the search engine will display a list of shops closest to the user’s location.
Local SEO is essential for businesses that rely on foot traffic, such as brick-and-mortar stores, restaurants, and salons.
According to Google, 46% of all searches have local intent. Therefore, if a business isn’t optimizing for local SEO, it could miss out on many potential customers.
The Role of AI Chatbots In Local SEO
AI chatbots have gained popularity in recent years due to their ability to provide personalized and conversational experiences to website visitors.
Chatbots use natural language processing (NLP) and machine learning (ML) to understand and respond to user queries.
When it comes to local SEO, AI chatbots can help businesses in the following ways:
1. Improving User Engagement and Retention
One of the key factors in local SEO is user engagement. Google considers the time users spend on a website and the number of pages they visit as indicators of website quality.
AI chatbots can improve user engagement by providing personalized recommendations and answering real-time queries. By keeping users engaged, businesses can increase the likelihood of visitors converting into customers.
2. Providing Accurate and Relevant Information
Another essential factor in local SEO is providing accurate and relevant information about the business.
AI chatbots can help businesses provide up-to-date information about their products, services, and opening hours. This information can be crucial for users who are searching for businesses nearby.
3. Offering Personalized Recommendations
AI chatbots can use ML algorithms to analyze user data and provide personalized recommendations based on their preferences and search history.
By offering personalized recommendations, businesses can increase the likelihood of users returning to their website and purchasing.
4. Handling User Queries 24/7
AI chatbots can handle user queries 24/7, even outside of business hours. This feature can be particularly beneficial for businesses with limited staff or operating in different time zones.
By providing real-time responses, businesses can improve user satisfaction and increase the likelihood of users returning to their websites.
How To Implement ChatGPT For Local SEO
ChatGPT is a pre-trained language model developed by OpenAI that can be used to build AI chatbots for various use cases, including local SEO.
Here are the steps to implement ChatGPT for local SEO:
1. Identify Use Cases and Goals
The first step is to identify the use cases and goals of the chatbot. What queries will the chatbot handle? What information will it provide to users?
What is the primary goal of the chatbot (e.g., increasing user engagement, generating leads)?
2. Build a Chatbot Framework
The next step is to build a chatbot framework using ChatGPT. This involves creating a conversational flow for the chatbot and training it on relevant data.
The chatbot should be able to understand and respond to user queries conversationally.
3. Integrate Chatbot on Website
Once the chatbot framework is built and trained, it is integrated into the website. The chatbot can be embedded as a widget on the website or integrated with messaging platforms like Facebook Messenger.
4. Monitor and Analyze Performance
After the chatbot is implemented, monitoring and analyzing its performance is essential. Businesses can track metrics like user engagement, conversion rates, and customer satisfaction to measure the chatbot’s impact on local SEO.
Conclusion
In conclusion, AI chatbots like ChatGPT can be a game-changer for businesses looking to improve their local SEO rankings.
By providing personalized and conversational experiences to website visitors, businesses can increase user engagement, provide accurate and relevant information, offer personalized recommendations, and handle user queries 24/7.
Implementing ChatGPT for local SEO requires identifying use cases and goals, building a chatbot framework, and integrating the chatbot.
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Business
PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.
(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.
This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.
Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.
Pepsi’s beverage sales fell this quarter.
The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.
Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.
Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.
The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.
Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.
Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.
Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.
Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.
Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”
Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.
The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.
Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.
The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.
Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”
Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.
The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.
Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.
The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:
SOURCE: CNBC
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Old National Bank And Infosys Broaden Their Strategic Partnership.
Business
Old National Bank And Infosys Broaden Their Strategic Partnership.
(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.
This expansion is more likely to take place sooner rather than later, with the likelihood being higher.
For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.
This lets the bank leverage Infosys’ services, solutions, and platforms.
Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”
This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.
This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.
Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.
Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.
Infosys currently ranks Old National thirty-first out of the top thirty US banks.
This ranking is based on the fact that Old National is the nation’s largest banking corporation.
It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.
Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”
This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.
We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.
Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.
SOURCE: THBL
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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children
Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight
Business
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.
American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack
American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.
According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.
SOURCE | AP
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