Business

10 Must-Have Tools For Every Social Media Content Creator

(CTN NEWS) – In today’s digital age, social media has become an integral part of our lives. Whether you’re a blogger, influencer, or business owner, creating captivating and high-quality content is crucial for your social media success.

To help you elevate your content creation game, we have compiled a list of the top 10 must-have tools for every social media content creator.

From design and scheduling to analytics and engagement, these tools will streamline your workflow, enhance your creativity, and drive better results. Let’s dive in!

1. Content Planning and Organization Tools

Creating engaging content requires careful planning and organization. These tools will help you brainstorm ideas, create content calendars, and stay on top of your posting schedule.

a) Trello

Trello is an excellent project management tool that allows you to create boards, lists, and cards to organize your content creation process. You can set due dates, assign tasks, and collaborate with team members seamlessly.

With its user-friendly interface and customizable features, Trello is a must-have for content planning.

b) Evernote

Evernote is a versatile note-taking app that lets you capture and organize your ideas, inspirations, and research. It syncs across devices, making it convenient for content creators who are constantly on the go.

You can create text, audio, and image-based notes, making it a valuable tool for collecting and curating content.

2. Graphic Design and Image Editing Tools

Visually appealing graphics and images are essential for grabbing attention on social media. These tools will help you create stunning visuals that resonate with your audience.

a) Canva

Canva is a popular graphic design tool that simplifies the process of creating eye-catching visuals. It offers a wide range of templates, fonts, and graphics that you can customize to match your brand aesthetics.

Whether you need to design social media posts, banners, or infographics, Canva has got you covered.

b) Adobe Photoshop

Adobe Photoshop is a powerful image editing software used by professionals worldwide. It provides advanced editing capabilities and endless possibilities for enhancing your photos and creating unique visuals.

While it has a steeper learning curve compared to other tools, mastering Photoshop can significantly elevate your design skills.

3. Video Editing Tools

Videos have taken the social media world by storm, and incorporating them into your content strategy is a game-changer.

These tools will help you edit and enhance your videos effortlessly.

a) Adobe Premiere Pro

Adobe Premiere Pro is a comprehensive video editing software that offers professional-grade features and a seamless editing experience.

It allows you to trim and arrange clips, add transitions and effects, and fine-tune your videos to perfection. With its intuitive interface and robust capabilities, Premiere Pro is a must-have tool for video content creators.

b) iMovie

If you’re an Apple user, iMovie is an excellent video editing tool that comes pre-installed on Mac and iOS devices.

It offers a user-friendly interface and basic editing features, making it ideal for beginners or those looking for a quick and easy way to edit their videos.

4. Social Media Scheduling Tools

Consistency is key when it comes to social media content creation. These tools will help you schedule and automate your posts, ensuring that your content reaches your audience at the right time.

a) Hootsuite

Hootsuite is a popular social media management platform that allows you to schedule and manage your posts across multiple social media platforms.

It provides an intuitive dashboard where you can monitor engagement, track mentions, and analyze your social media performance.

Hootsuite is a valuable tool for streamlining your social media workflow and maximizing your reach.

b) Buffer

Buffer is another widely used social media scheduling tool that simplifies the process of planning and publishing your content.

It offers a clean and user-friendly interface, allowing you to schedule posts, analyze performance, and collaborate with team members seamlessly.

With its intuitive features and integration with various social media platforms, Buffer is a must-have for social media content creators.

5. Analytics and Insights Tools

Understanding the performance of your social media content is crucial for refining your strategy and maximizing your impact.

These tools will provide you with valuable insights and data to make data-driven decisions.

a) Google Analytics

Google Analytics Dashboard & Report Tools - AgencyAnalytics

Google Analytics is a powerful web analytics tool that allows you to track and analyze your website traffic.

By integrating Google Analytics with your social media channels, you can gain valuable insights into your audience demographics, behavior, and engagement.

This information will help you understand which types of content resonate the most with your audience.

b) Sprout Social

Sprout Social is a comprehensive social media management and analytics tool that provides in-depth insights into your social media performance.

It offers robust reporting features, allowing you to measure engagement, track conversions, and analyze the effectiveness of your content.

With Sprout Social, you can make informed decisions to optimize your social media strategy.

6. Influencer Collaboration Tools

Collaborating with influencers can greatly amplify your reach and exposure on social media. These tools will help you identify and connect with relevant influencers to create powerful partnerships.

a) Upfluence

Upfluence is an influencer marketing platform that enables you to discover, manage, and track influencers for your social media campaigns.

It offers a comprehensive database of influencers from various niches, allowing you to find the perfect match for your brand.

Upfluence streamlines the influencer collaboration process, making it easier to create impactful content.

b) BuzzStream

BuzzStream is a relationship management tool that helps you build and nurture relationships with influencers and bloggers. It provides features such as email outreach, influencer tracking, and campaign management.

BuzzStream streamlines the process of reaching out to influencers, managing collaborations, and measuring the success of your campaigns.

7. Hashtag Research Tools

Hashtags play a crucial role in increasing the visibility of your social media content.

These tools will help you discover relevant hashtags and optimize your hashtag strategy.

a) Hashtagify

Hashtagify.me - Search And Find The Best Twitter Hashtags - Free

Hashtagify is a powerful hashtag research tool that allows you to find the most popular and trending hashtags in your niche.

It provides insights into hashtag performance, related hashtags, and top influencers using specific hashtags. With Hashtagify, you can optimize your hashtag strategy and reach a wider audience.

b) RiteTag

RiteTag is a comprehensive hashtag analytics tool that helps you find the best hashtags for your social media posts. It provides real-time data on hashtag popularity, engagement, and reach.

RiteTag also offers suggestions for alternative hashtags, allowing you to choose the most effective ones for your content.

8. Social Listening Tools

Understanding what your audience is saying about your brand and industry is crucial for creating relevant and engaging content.

These tools will help you monitor conversations and stay up-to-date with the latest trends.

a) Mention

Mention Tools - Social listening tool

Mention is a social media monitoring tool that allows you to track mentions of your brand, competitors, and industry keywords across the web and social media platforms.

It provides real-time alerts, sentiment analysis, and analytics to help you understand the online conversations around your brand.

Mention enables you to engage with your audience, address concerns, and capitalize on opportunities.

b) Brand24

Brand24 is another comprehensive social media listening and analytics tool that provides insights into online conversations and brand mentions.

It allows you to track hashtags, monitor sentiment, and analyze your brand’s reputation. With Brand24, you can gain a deeper understanding of your audience’s preferences and tailor your content accordingly.

9. Collaboration and Workflow Tools

If you work with a team or collaborate with freelancers, having tools that facilitate seamless collaboration and streamline your workflow is essential.

These tools will help you communicate, share files, and stay organized.

a) Slack

Features | Slack

Slack is a popular team communication and collaboration tool that allows you to create channels, send direct messages, and share files in real time.

It eliminates the need for lengthy email threads and enables efficient collaboration with team members, even if they are in different locations.

Slack keeps your team organized and ensures smooth communication throughout the content creation process.

b) Google Drive

Google Drive is a cloud storage and file sharing platform that simplifies collaboration and document management. It allows you to create, edit, and share documents, spreadsheets, and presentations with your team.

Google Drive’s real-time collaboration features make it easy to work together on content creation and ensure everyone has access to the latest versions of files.

10. Social Media Engagement Tools

Engaging with your audience is vital for building a loyal following and driving meaningful interactions. These tools will help you manage and enhance your social media engagement.

a) Sprout Social

Sprout Social: Social Media Management Solutions

Sprout Social, mentioned earlier for its analytics capabilities, also offers powerful features for managing social media engagement.

It allows you to monitor and respond to comments, mentions, and direct messages from a unified inbox. Sprout Social enables you to provide timely and personalized responses, fostering deeper connections with your audience.

b) Agorapulse

Agorapulse is a social media management tool that includes features for managing social media engagement.

It provides a unified inbox for monitoring and responding to comments, messages, and mentions across various social media platforms.

Agorapulse also offers advanced moderation tools and automation features, making it easier to engage with your audience effectively.

Conclusion

Creating compelling social media content requires the right set of tools to streamline your workflow, enhance your creativity, and optimize your results.

From planning and organization to design, scheduling, analytics, and engagement, these 10 must-have tools for every social media content creator will help you achieve your goals and stand out in the digital landscape.

Embrace these tools and take your social media content creation to new heights.

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Business

PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

Business

Old National Bank And Infosys Broaden Their Strategic Partnership.

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

Business

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP