Chiang Rai News
Chiangrai’s Doi Tung Development Project Expands into e-Commerce
Handicrafts are now available on the e-commerce site
CHIANGRAI TIMES – Doi Tung Development Project, entered the commercial world of the Internet today with the launch of its first official online shop – www.doitung.com.
The move is the latest step in the Doi Tung project success story, which began in 1988 and became the culmination of Her Royal Highness the Princess Mother’s lifelong dedication to development work.
The e-commerce venture will support the project’s mission of ensuring that people living at Doi Tung in Chiang Rai province are economically self-reliant and able to continue the process of their own development as responsible citizens, amid an ever-evolving globalised world, without compromising the environment or their own cultural values.
Doi Tung project's head office in Bangkok would connect directly to its logistic centre located at Chiang Ra
Doi Tung Development Project’s executive director Khunying Puangroi Diskul na Ayudhaya said the concept of doitung.com was to bring local (products) to global (markets), following the project’s efforts to apply global knowledge, such as technology development and design, to local products.
In the early stages of www.doitung.com, the website will offer only small products, in terms of both size and price, with a maximum price of Bt1,000. The early products will come from two of the project’s main categories: coffee and macadamia and handicraft products. Delivery will be limited to people living in Thailand.
“Doi Tung has four main product categories. Apart from coffee and macadamia and handicrafts it also has plants and tourism services,” Puangroi said.
The project intends to trial its e-commerce handling performance until the end of this year. Then, it will increase the number of handicraft products and introduce Doi Tung’s tourism service to the e-commerce site.
She said that doitung.com was a collaborative effort between Doi Tung Development Project and its partners, including The Nation, TOT Corporation, Siam Commercial Bank and Bangkok Airways. The website’s objective is to expand markets for the project’s products and services into the online world, where there are no boundaries to access.
The Nation supports the website development and takes care of public relations and media promotion activities, TOT Corporation provides network support and project funding, Siam Commercial Bank supports the electronic-payment gateway infrastructure and Bangkok Airways provides project funding.
The e-commerce project was initiated by the Doi Tung project’s partners, particularly The Nation, to help the project move beyond the revenue from its physical shops. The project has 28 Doi Tung coffee shops and eight Doi Tung lifestyle shops, which operated at a loss of about Bt10 million last year because some of the shops were closed for months during the political unrest.
Puangroi said www.doitung.com aimed to become a successful role model for OTOP (one tambon, one product) operations and small- and medium-sized enterprises (SMEs).
The project’s back-office system is strong enough to cope with the online extension of its commercial activities. Every year, the project supplies local products to overseas buyers through its wholesale channels, and earns about 20 per cent of its total revenue in this fashion.
Sometime next year, it aims to expand the capabilities of www.doitung.com, allowing overseas customers to make online purchases.
“On day one, when we opened doitung.com, we got orders from overseas – even though we mentioned on the website that it was a trial stage and we were providing e-commerce services for people in Thailand only,” Puangroi said.
DoiTung coffee is single-origin, harvested only from the hills of Doi Tung.
She said the Doi Tung project’s head office in Bangkok would connect directly to its logistic centre located at Chiang Rai, and a spare inventory would be set aside amounting to 10 per cent of total projected sales. Online orders at doitung.com will automatically communicate with the inventory system. Once the inventory of any particular product falls to a minimum level, the website will show customers in real time a limit on the number of pieces they can purchase online.
Despite e-commerce being a new venture, Puangroi said the project conservatively aimed to gain an additional Bt5 million in revenue from this channel be the end of next year.
“Since doitung.com is a business-to-consumer (B2C) channel from which people can buy just a few pieces of products, that is a small amount when compared to our total revenue. But it is a long-tail source of revenue,” she said.
The beauty of entering e-commerce is the increased chance it offers to sell more products made and developed by local people living in 150-square-kilometres of the Doi Tung Development Project.
There are 1,700 people working for the project. About 1,000 members of its staff are local people from six ethnic groups living in the Doi Tung area. The project’s annual revenue of Bt400 million is supplied to its staff and is used in product and services development, while an annual budget of Bt23 million provided by the government is spent on maintaining the project’s upland landscape and environment.
“Our local people are not only working with us, but are also living with us. We live together as a family. Our oldest staff members are more than 60 years old. They can live at home and do small jobs like spinning silk. They can earn, work and live in happiness. Seeking revenue is our own job, and entering e-commerce is the latest move,” Puangroi said.
Once doitung.com enters e-commerce “completely” – in terms of increasing the number of its products on offer and expanding to serve overseas customers – the project’s staff and a well-run back-office system will be able to handle huge orders.
“Right now, we are moving step by step to ensure that our e-commerce service can run well and can satisfy our customers,” Puangroi said.
Police in Wiang Kaen District of Chiang Rai Province have arrested a 50 year old man after the threatened to rape a 20 year-old woman and the proceeded to murder her 2 and half month old baby.
Police with doctors from Wiang Kaen Hospital and the Chao Luang Wiang Kaen Welfare Association were summoned to the scene of the incident to a 2-story cement house, Village No. 2, Tha Kham Subdistrict, Wiang Kaen District of Chiang Rai
On arrival they found Ms. Chanikarn, age 20, in a state of distress crying uncontrollably beside her 2 and a half month baby girl (Linlada) that was dead on the floor.
After calming Ms. Chanikarn, the child’s mother, said that at approximately 2:30 p.m she was out to collect diapers that had been dried in front of the house, while her 2 and a half month old daughter was sleep on the ground floor of the house.
She said she was suddenly approached by a Mr. Lee, about 40 years old, who lived on the opposite side of the road. He came towards her and grabbed her arm and threatened her saying if she didn’t sleeping with him he will go and kill his daughter.
Miss Chanikan refused and ran away, then Mr. Lee then walked into the house and grabbed Ms. Linlada’s leg, smashing the child’s head against the cement floor of the house. The infant died immediately.
Mr. Lee then just walked away and returned to his own home, leaving Miss Chanikan and her dead baby.
When police went to Mr. Lee’s home he immediately confessed killing the infant and was taken to Wiang Kaen Police Station for further questioning. Under caution he told police that he was sexually attracted to Miss Chanikan‘s and when her husband leave for work he took the opportunity to approach her.
He said when he saw her husband leave he crossed that road and found Miss Chanikan in the yard alone, he then threatened her to sleep with him, saying he would kill her child if she didn’t have sex with him. However when she refused he flew into a fit of rage walked into her home and murdered he baby. He said he was out of control with rage.
After killing the infant he walk across the street to his home and waited for the police to arrive. The police have charged him with premeditated murder and attempted rape. He is being held without bail at the local remand center.
Meanwhile, Miss Chanikan and her family were preparing a religious burial ceremony for the child.
Other Chiang Rai News:
Machete Wielding Man Shot an Killed by Police in Chiang Rai
https://www.chiangraitimes.com/chiangrai-news/machete-wielding-man-shot-an-killed-by-police-in-chiang-rai/
CHIANG RAI: Prime Minister Settha Thavisin has authorized the establishment of an emergency cyber center operated by the Royal Thai Police to combat transnational crimes committed by call center gangs along the Thai border in Chiang Rai province.
On July 19, Prime Minister Settha Thavisin directed the Center to combat information technology crimes. The Royal Thai Police (Royal Thai Police) will crack down on call center gangs in Myanmar, Laos, and along the border.
His directive comes as call center gangs ratchet up their scams to defraud people of their money, causing concern among Thais and jeopardizing the country’s economic and social stability.
Pol. Gen. Kittirat Panphet, Deputy Commander and Director of the Police Crime Suppression Division, Assigned Pol. Lt. Gen. Thatchai Pitanilabut, Assistant Commander-in-Chief of the Police/Deputy Director of the Police Crime Suppression Division, has launched the operation ‘Bombing the Thieves’ Bridge’ in collaboration with the CAT Office, G., mobile phone network operators AIS DTAC TRUE NT, and local security agencies to cut the mobile phone signal and WiFi internet that criminals illegally use to deceive Thai citizens.
Pol. Lt. Gen. Thatchai stated that they will begin pressing the first action of the ‘Explosion of Thieves’ Bridge’ in Chiang Rai Province toward the thieves’ base of operations in the Golden Triangle Special Economic Zone.
The territory surrounding King Roman in Laos. King Roman is now a full-service entertainment destination with an airport that welcomes travelers from Thailand, Laos, and Myanmar, he explained.
According to Pol. Lt. Gen. Thatchai, this operation will have no influence on honest people along the Thai border, and it will only target cyber criminals.
They will also increase the arrest and prosecution of unlawful service towers, such as SIM booths, which allow gangs register SIM cards to swindle the people. Dealing with criminal organizations of foreigners and Thais who band together to deceive and damage Thais.
The National Broadcasting and Telecommunications Commission (NBTC) suspended more than three million SIM cards on July 16 because the holders had not verified their identities with their mobile phone operators by the deadline, in accordance with the NBTC’s measures to combat alleged fraudsters’ mule accounts.
The names of the holders of 80 million mobile phone numbers used for mobile banking transactions did not match the names associated with the mobile banking accounts.
The NBTC would require mobile phone companies to authenticate SIM card holders and the names of their mobile banking accounts. The verification procedure is expected to be completed by the end of September this year.
In addition, the NBTC and Royal Thai Police have collaborated to combat illegal telecom towers throughout the country’s borders, disconnecting signals at 465 places, altering antenna direction at 470 towers, and dismantling antennas at 179 locations.
They are certain that the move will disrupt contact center gangs and other types of technology-based crime.
Other Chiang Rai News:
Machete Wielding Man Shot an Killed by Police in Chiang Rai
https://www.chiangraitimes.com/chiangrai-news/machete-wielding-man-shot-an-killed-by-police-in-chiang-rai/
Police in Mae Chan, Chiang Rai, shot and killed a 28-year-old man who allegedly attacked a police officer with a machete. The officer was slashed in the right leg with the machete.
According to police, the culprit, known only as Mr. Toon, had been harassing local villagers in Mae Chan district, Chiang Rai, threatening them with a knife and using violet insults.
The village headman arrived on the scene to try to calm Mr. Toon, but he was shouting hysterically and taking swipes at him with the machete, so he contacted the police.
When the responding officer arrived at the site about 9 p.m., he attempted to calm the man, but he instead assaulted the officer, slashing his right leg with the machete. In self-defense, the cop had to fire his gun at Mr. Toon, striking him in the chest.
Mr. Toon and the policeman were taken to Mae Chan Hospital, where Mr. Toon died of a gunshot wound. Pol Sgt. Sutthikiat Phanomphraisakul was released from the hospital after receiving numerous stitches for his injuries.
Local police received a tip around 9.30 p.m. yesterday that a guy was causing mayhem in the village. When authorities arrived, they discovered 28-year-old Toon strolling along a public road, holding a large knife and threatening people. Mae Chan district officials attempted to contain the incident.
During a search of Mr. Toon’s home, authorities discovered methamphetamine consumption equipment. Locals told authorities that the man was addicted to Yaba (Methamphetamine) and an alcoholic.
The authorities are conducting an inquiry to determine Toon’s motivations and whether any underlying issues contributed to his violent outburst.
Other related news:
Chiang Mai Police Offer Cash Reward After Officer Killed
https://www.chiangraitimes.com/crime/chiang-mai-police-offer-reward/
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