Chiang Rai in the Media
Chiangrai’s Doi Tung Project Designer Visits Ikea
Ikea opening its first Thailand outlet in September on Bangna-Trat Road on Bangkok's eastern edge, Svenson says the firm can learn from a Thai designer about merging its design philosophy and creating new products that show local influence.
Product designer Jackrayu “Jim” Kongurai knew his sojourn in Sweden would be an eye-opening experience – and the chance of a lifetime. He arrived in March in Almhult, a small town but home to world-renowned furniture chain Ikea.
Jim stayed for five months and dealt with what he calls “the biggest challenge of my life”.
For one thing, he’d never designed furniture before. Since 2004 he’s been with the Doi Tung Development Project run by the Mae Fah Luang Foundation under royal patronage, designing products to be made with ceramics and mulberry paper.
But the Ikea apprenticeship programme offered a chance to get the Swedish firm more involved with Thai artisans and bolster Doi Tung’s design know-how.
Lars Svenson, the project marketing manager at Ikano – which is Ikea’s Thai franchisee- says the Swedish parent is impressed with Doi Tung’s “sustainable” support for the hilltribes and other people in Chiang Rai and wants to be part of the effort.
Svenson and Swedish designer Anna Efverlund had visited the Doi Tung facilities. Efverlund helped some of the designers there with their decor lines.
“Their products like home furnishings and the coffee impress me, personally,” Svenson adds.
Even before Jim signed on, Svenson and Swedish designer Anna Efverlund had visited the Doi Tung facilities. Efverlund helped some of the designers there with their decor lines.
With Ikea opening its first Thailand outlet in September on Bangna-Trat Road on Bangkok’s eastern edge, Svenson says the firm can learn from a Thai designer about merging its design philosophy and creating new products that show local influence.
For his part, Jim got the full Ikea immersion. From arrival to departure he lived the life – work, Swedish food and the chilly Scandinavian weather. He met the kind of people who inspired Ikea’s modest, grassroots beginnings.
“Swedes are humble people, with a simple and pragmatic nature, and that’s reflected in the Ikea products, which are simple yet very functional.”
Jim’s favourite assignment was designing some outdoor furniture. “It was exciting because I’d never designed furniture before! I tried to put my best Thai craftsmanship into the plans.”
He learned by trial and error, working through a dozen projects – a TV shelf, a trash bin, lamps and candleholders. Ultimately, three of his designs got the nod to move into production.
In another two years or so, these items bearing his name will be on sale in Ikea stores around the world, but for now they have to remain a secret.
Meanwhile Jim is back at Doi Tung putting his new knowledge to use. “Working with the Ikea team taught me how to integrate good design, functionality and affordability,” he says.
Ikea has 316 outlets in 38 countries, so Jim also learned that a product’s design has to take shipping into consideration. That’s never been a high priority in Chiang Rai.
“That’s why the best products can be stacked or packed flat. Designers have to pay attention to every aspect, even if the most important thing is always the function.”
Jim’s new challenge is capitalising on his overseas experience and marrying Swedish and Thai concepts. He’s out to discover the best out of both worlds.
THE DOI TUNG DEVELOPMENT PROJECT (MAE FAH LUANG FOUNDATION)
Under the patronage of the late Princess Mother, Princess Srinagarindra, the Mae Fah Luang Foundation was founded to carry out development activities so that the quality of life of Thailand’s ethnic minorities in the Doi Tung area could be raised. These activities took the form of livelihood development, which encompassed the reforestation of watershed areas and the development of various social enterprises to benefit local people.
Somdet Phra Srinagarindra Baromarajajanani is known worldwide as the Princess Mother of Thailand. To the various ethnic group hilltribe peoples living in Northern Thailand Her Royal Highness the Princess Mother is Mae Fah Luang. She was undoubtedly the moving spirit behind the development of Chiangrai and Phayao provinces and the source of inspiration to everybody involved.
The Doi Tung Development Project is a holistic and integrated sustainable alternative livelihood development (SALD) initiative. It is the culmination of the Princess Mother’s lifelong dedication to development work.
The Princess Mother recognized that narcotic crop cultivation is a symptom of poverty and a lack of opportunity, which can drive people to break the law — she believed that no one wants to do bad things inherently. Once people’s health is taken care of, Her Royal Highness believed that development should help people to help themselves, by creating viable and sustainable livelihood options. Afterward, education will lay a foundation for long-term development.
“For development to work, basic needs must be tackled first. Without adequate income, people have no choice but to deforest land through illegal logging, and engage in other illegal activities such as opium cultivation and prostitution.” This was part of the address made by the late Princess Mother in 1988 when the handicraft training centre was launched alongside the reforestation project, as an alternative enterprise for people in the locality.
The Princess Mother’s philosophy was to help people help themselves. She said “to improve livelihoods, you must provide vocational training that is up to par and ensure that there are no financial losses incurred.”
She also said “don’t let people buy our products out of pity.” As a result, the Doi Tung Development Project arranged for local people to work in handicraft training centres that allowed for cost savings from economies of scale and quality control. Building the skills and talents of the local people, the Project helped them maximize their potential by hiring Thai and foreign experts to help with designs that appeal to premium markets, and provide them with skill training in dyeing and weaving techniques that complemented local traditional skills.
Economic Development
Recognising that the well-being of nature depends on human stability, the Doi Tung Development Project has business units in Food, Horticulture, Tourism, and Handicrafts. The Project went from being a crop substitution initiative, to provide various livelihood options with the end goal of empowering locals to become business savvy, able to cope with global market forces. As an example, the Project itself has been financially self-sustaining since 2002. The social enterprises are a balance of maximizing social returns on investment verses a financial one. Today, locals are being trained in everything from landscape design to coffee roasting. They are encouraged to set up their own enterprises. In less than 10 years, the ownership of some of the business units in Doi Tung will be transferred to the local community.
Chiangrai Times
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CHIANG RAI – Situated in the northern part of Thailand, Chiang Rai slips under the radar of tourists as the area is not as popular as its neighboring city Chiang Mai.
However, Chiang Rai actually offers one-of-a-kind attractions, varying from a majestic white temple to Akha tribe tradition, which cannot be found anywhere else.
Those wanting to know more about Chiang Rai may consult the list below:
Wat Rong Khun (White Temple)
Pha Mee village
Located in Mae Sai district, Pha Mee village is home to the Akha hill tribe. In the past, the village was known as an opium producer and conflict area. However, with the help from the late King Rama IX, Pha Mee has transformed into a peaceful village.
During Asean Travel Journo Camp – a nine-day trip organized by Thai Journalists Association and Thai AirAsia to commemorate the 50th anniversary of Association of Southeast Asian Nations – The Jakarta Post discovered that the tribe recently developed a community-based tourism program, allowing tourists to catch a glimpse of their daily lives through various activities.
By contacting local guides such as Local Alike or go to the Pha Mee directly, tourists can expect to learn about Akha hill tribe tradition, the village history, sample the local Arabica coffee or hop on the village’s giant swing.
Singha Park
Singha is recognized as a Thai beer producer. However, in Singha Park, visitors would not see brewery or the likes, but instead a picturesque oolong tea plantation.
Meanwhile, tucked inside the park, the Phu Phi Lom restaurant is ready to satisfy your taste buds with Northern Thai delicacies.
By Jessicha Valentina
The Jakarta Post
Two villagers pulled my seat and I screamed at the top of my lungs as the cool breeze hits my cheeks.
CHIANG RAI – The Akha’s giant swing, located on the hill of Pha Mee village in Mae Sai district, Chiang Rai, Thailand, was made of woods, ropes and tire. No safety equipment was seen around the swing, only a villager controlling one rope on the side.
Our guide, who is also Local Alike sustainable tourism initiator, Bow Pongnin, ensured us the swing is safe, explaining that it has been a tradition in the village for men to remove the wooden seat and swing as high as they could to prove their manhood.
I felt excited when seeing Pongnin and two Akha natives hopped on the swing. After they were done, I raised my hand, wanting to try it too, of course with a seat on.
As I walked towards the giant swing, I could see the bear-shaped mountains, reminding me of Akha tribe community leader Pho Luang’s story that Pha Mee village’s name was derived from the shape.
I climbed the seat and hold on the rope tightly. Two villagers pulled my seat and I screamed at the top of my lungs as the cool breeze hits my cheeks. I tried to keep my eyes open to make sure I would not fall down the hill as well as to record the breathtaking views on my mind.
After a while, I asked the villager to stop the swing. I felt fortunate as I landed on the ground, fully intact.
The giant swing is not merely for entertainment, but a part of Akha tribe traditions I learned during Asean Travel Journo Camp, an event initiated by Thai Journalists Association and Thai AirAsia.
Though the appearance looked decent, the giant swing plays a crucial role in the life of Akha people, indigenous tribe living in the northern part of Thailand.
In addition to a place for the men to show their manhood, the giant swing’s area is a central spot during Akha’s New Year. In fact, it is considered sacred as visitors are not allowed to look back while entering the gate. “They believe it is going to give bad luck,” said Pongnin.
After trying the giant swing, Pongnin and Pha Mee Community Tourism Enterprise vice president Phakakarn Rongpracharat brought us to a wooden lodge, explaining the community relationship with Thailand former King Rama IX.
Nowadays, Akha tribe grows coffee for a living. However, it was not always the case. Back in the early 1970s, the villagers produced opium to make ends meet.
Opium production was not the only issue. Pha Mee village is located a stone’s throw away from Myanmar border and conflicts happened frequently, making some of the villagers wanted to move from the area.
Fortunately, with the help of King Rama IX, Pha Mee has become a livable peaceful village. The King was said to study the area and suggest them to grow coffee, a tradition they still keep up to this day.
Though peace has come to the village, some people still associated Pha Mee with drugs.
To change the negative image and promote the village, 30 members of the community worked hand-in-hand to develop community-based tourism program, starting from October last year.
Before landing on the giant swing, this tourism community brought us to catch a glimpse of their daily lives through several activities, such as weaving, making local snack, homecoming tradition and trying Akha traditional clothing that includes a five-kilogram silver headpiece. These activities were designed for tourists to learn more about their culture.
Rongpracharat told The Jakarta Post that they enjoy hosting people. “At first we did not have any idea how to start [the community-based tourism], but with the help from several organizations, such as AirAsia and Local Alike, they started to understand it,” she said.
She added that tourism activity had become one of the ways to preserve the tradition.
“Time has changed. Sometime, the children feel shy to wear their traditional Akha clothing. [Since we started the tourism program] the children began to feel proud [to wear the traditional clothing],” she explained.
After the entire activities were done, the community sent us back to our vans. We bid goodbye and, surprisingly, I felt a bit melancholy. In less than 12 hours, this community not only made me understand their traditions, but their hospitality made me, temporarily at least, feel as a part of them.
Jessicha Valentina
The Jakarta Post
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Chiang Rai is often compared to what Chiang Mai was like years ago before tourism boomed and saturated the local community. This Northeast Thailand gem sits within the heart of the Golden Triangle just a mere few hours from the borders of Laos and Myanmar and a scenic four hour bus ride through Doi Luang National Park from Chiang Mai.
Out of the way for most travelers, Chiang Rai has remained unspoiled by the robust influx of tourism. It boasts contemporary Asian urban flair with an artistic and hippie-esque ambiance while retaining Thai authenticity. I set down roots in Chiang Rai after backpacking around Southeast Asia for five months. You can get a taste of the small town expat life here and how the expats and locals have peacefully integrated, living side by side in harmony.
Before I moved to Chiang Rai, a spontaneous weekend visit while traveling was enough to make me fall in love with its quirky charm and creative vibes. What does a weekend in Chiang Rai look like? Sit back, close your eyes and take my hand. Let’s go on a Chiang Rai adventure.
First, we travel there on the back of an elephant…
Just kidding folks, I know riding elephants is a touchy subject; Chiang Rai has its own international airport if you’d rather fly. The popular option is to travel by bus from Chiang Mai. Purchase your ticket at the Green Bus counter in Arcade Bus Station. They have regular buses leaving throughout the day.
Transportation Tip: Renting a motorbike for the weekend allows the most freedom, but if you want to get around using local transportation, take the blue songthaews for 20-30 baht 50 cents- $1) per person.
WAKE UP. We’re in Chiang Rai! Let’s find a place to stay…
The bus station in Chiang Rai is located in the heart of the city center. You can find plenty of accommodation options at reasonable prices, whether you seek a dorm, guesthouse or hotel room. Here are my top recommendations:
Friends House Chook Dee: This is my ultimate hostel recommendation, conveniently located in the city center, just a 10 minute walk to the bus station. Chook Dee isn’t your typical Thailand hostel. The crew that runs the place have made it into a chill hangout where friends- whether local Thai regulars, expat regulars or backpackers gather to relax, drink and kick it. There are dorm and private rooms available.
Chian House: It’s tricky to find this teak wood Lanna style abode-turned-guesthouse, because it’s tucked away in a Thai neighborhood. There are soi dogs roaming the street, children playing, neighbors gossiping outside their homes and stores or they’re enjoying beers while watching football on TV. Chian has a quirky pack of guests- some are long term travelers, expats or weekenders. Nevertheless, everyone is family! They offer some tasty Thai and western fare enjoyed community style in the evening, a swimming pool and private rooms and bungalows.
I’m hungry, let’s eat
The dining options in Chiang Rai are diverse and delicious. Coconuts Bar may look like just a…well, bar…but you’d never guess that their curries are out of this world. The Panang curry is the best I’ve savored thus far, or any of the indian curries for that matter.
For both Thai and western dishes, especially brunch, Chivit Thamma Da is a MUST. Dress cute and bring your camera because the setting is like something out of a fairy tale. Sit outside the rustic, shabby chic style farmhouse along the tranquil Kok River and dig into their smoked salmon benedict on crispy potato pancakes. For dinner, get lost in the aromatic flavors of the North Thai pork curry and don’t forget to indulge in a creamy slice of homemade lemon cheesecake.
If you want some super tasty, cheap local Thai food then you need to visit this family run establishment. The khao man gai (chicken and rice) and tom yum soup are superb, all for around 40 baht ($2) a dish.
It’s Friday night, time to dance
Chiang Rai nightlife isn’t overrun by backpackers, elephant pants and face paint. On Jetyod Road, there is a string of bars with a mix of expats and locals. Peace House is a favorite for live music on Friday nights, where talented reggae band Croissant fills the air with the sweet sounds of Pink Floyd and Bob Marley. Peace House is as laid back as it gets, with a beautiful sitting garden for guests to enjoy drinks and socialize.
Let’s get out and explore
Chiang Rai is best known for the White Temple and Black House. Nationally recognized Thai artists showcase their eclectic architectural styles with earthbound renditions of heaven and hell.
If sightseeing isn’t your jam, nature reigns supreme on the city outskirts. Drive a motorbike into the mountains past rice paddies and trek through misty jungle to cleanse yourself in one of many gushing waterfalls. In Mae Salong the sprawling tea plantations offer breathtaking panoramic shots and just a couple of hours away, climb up into the heavens, where the village Phu Chi Fa sits far from the rest of the word. Wake early and witness a stunning sunrise from above the clouds.
Or, we can do some shopping
Saturday walking street in Chiang Rai isn’t a night market filled with cheap knock offs and Chang tank tops. The market is a weekend pastime enjoyed by the Thai community and visitors alike. City center streets are blocked off every Saturday evening and it seems like everyone in Chiang Rai is there. A Thai band plays traditional music (not 90s English covers) while Thais old and young enjoy dancing around the stage.
You’ll find one-of-a-kind arts and crafts for sale that you won’t see in other markets, and Chiang Rai is a thrifters paradise for trendy second hand clothing at cheap prices. I bought a dope pair of overalls for only 100 baht ($3)! The food vendors are plentiful, offering every Thai delicacy imaginable. Try the spicy som tum (papaya salad), North Thailand sausage and the small pancakes stuffed with tasty fillings such as Thai custard and fruit.
Want to learn more about my travels through Southeast Asia? Visit her travel blog: A Great Perhaps
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