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Video Marketing: The Phenomenal Trend for 2023

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6 Video Marketing Tips

Video is one of the world’s most popular forms of communication, and it will become even more important in the coming years. We’ve already the widescale application of videos in literally every walk of life; from user-generated content to news reporting and marketing campaigns. Interestingly, new and innovative technologies have opened up paths for more engaging video formats, such as 360-degree experiences, ephemeral videos, virtual reality videos, and shoppable live streams.

Videos have over-powered all major industries with digital marketing. As per the stats, 68% of consumers prefer watching a video over reading a blog. Half of the buyers say they engage better with a brand that uses videos for sharing information about their products and services. 94% of marketers believe video has improved customer knowledge of their products or services. More than 54% of businesses use videos on their landing pages to attract consumers.

And that’s just scratching the surface of video marketing.

Let’s take a quick look at why video marketing is the future and what top video marketing trends you should look out for in 2023.

In this blog:

  • What is Video Marketing?
  • Why Video Marketing is the Future?
  • Video Marketing Trends for 2023
  • Final Word

What is Video Marketing?

Business Marketing Tools: Using Interactive Video Technology in Websites

Video marketing means using video content to promote or inform your audience about your brand and products. It is a strategy where businesses and brands create and share videos on their website or social media platforms to increase engagement, educate consumers, and reach out to their audience.

Why Video Marketing is the Future?

Video marketing is destined to transform the global business landscape. It is clear that video marketing is the future of digital marketing because it provides higher engagement. As per a study, videos get better views and engagement than simple photo posts on social platforms.

That is why video marketing is the key to brand growth and exposure. Another remarkable attribute is that videos are easily shareable. As per a Hubspot study, 83% of customers consider sharing video content with their friends if it matches their interests.

Videos drive more profitable sales by persuading consumers to purchase the product. 73% of customers said that a brand’s social media presence has influenced their purchasing decisions, while 84% of consumers have attributed a brand’s video to their decision to purchase a specific product. In addition, videos personalize your brand and allow you to connect with the audience.

Creating a personal and emotional connection with the customers through videos helps the brand to build long-term customers. Moreover, creating video content does not require a hefty budget. It is a low-cost strategy.

Influencers and brands are using their smartphones to generate video content that reaches the audience with high quality and is profitable. So, you do not have to be tech-savvy to produce high-quality videos. All you require is a smartphone and some confidence.

Online Video, Advertising, Marketing, Internet

Video Marketing Trends to Watch out for in 2023

Live Videos

Live streaming skyrocketed in 2020 as the pandemic put a hatl to all in-person events. It emerged as an essential way for startups and bigger brands to continue connecting with consumers. Live video is being used by everyone from influencers promoting products to music artists holding virtual concerts to Broadway companies streaming full-length productions.

Live video should be at the top of the list of video marketing trends to follow in 2023. Even as life returns to normal, consumer demand for live video content isn’t going away.

If you’re looking for an affordable and easy way to create videos, then head over to OneStream Live as it allows users to go live on 45+ social platforms and the web at the same time. You can go live directly from the browser using OneStream Studio, live stream from your favorite third-party app like Zoom, OBS, XSplit, etc, or broadcast pre-recorded videos on your social platforms.

Short-Form Videos

Short-form video content such as Tiktok reels, Instagram reels, and YouTube shorts has taken the social media world by storm and is expected to grow bigger in 2023. It is a great strategy for businesses, content creators, and brands to repurpose their content. It is an excellent option for marketing teams looking to gain attention on social media platforms to reach target audiences and increase brand awareness.

Vlogging

Brand storytelling is one of the most effective ways to create a company’s personality and connect with consumers. Because they are so convenient, vlogs are the best way to narrate a story. People love and share videos more than any other form of content. Therefore, vlogging material has a higher chance of getting viral with ease. In 2023, brands will turn towards vlogging to connect and reach the target audience.

Augmented Reality and Virtual Reality Videos

In 2023 marketers will be increasingly using augmented reality and virtual reality to promote higher audience engagement. AR allows online shoppers to view products from different angles, zoom in, or explore different model options. Virtual reality takes a step further by letting audiences experience your brand in 3D. Online shoppers, using a VR headset, can browse through your digital store just as if they were walking through the aisles of their favorite brand and viewing physical products or service demonstrations.

Social Media Video Ads

As videos have grown more popular on social media, marketing has pivoted toward social media video ads. Social video ads let you deliver the equal of TV commercials to the audience.

Video ads on social media are especially effective because social analytics tools allow you to segment your ads to reach a specific audience. Social media video ads can be displayed as pop-ups upon opening apps, aired between other content, or promoted as recommended content.

Final Word

Video marketing is growing by every minute, and there’s no going back. With a mountain of advantages, it’s clear that video is a vital component of any marketing plan.

From increasing your conversion rate to driving sales and gaining visibility on social media, it’s time for businesses to seriously consider introducing video into their marketing strategy.

Author : Sehar Altaf
Sehar is an aspiring writer who spends most of her time dedicated to inspiring the world on how to become better storytellers. She is on a mission to make boring tech blogs sparkle.

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First-Time Buyer’s Guide to the UK Property Market

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First-Time Buyer’s Guide to the UK Property Market

Entering the UK property market as a first-time buyer can feel both exciting and daunting. The process is filled with potential pitfalls and complex decisions, but with the right guidance, it can be navigated smoothly. The estate agents in Yorkshire demystify the journey from the initial decision to buy a home to the moment you step over the threshold of your new property.

Understanding Your Financial Position

The first and perhaps most crucial step in the home-buying process is understanding your financial situation. This includes assessing your savings, income, and current debts. Here’s how you can prepare:

1. Deposit: Generally, you’ll need at least 5% of the property price as a deposit, though aiming for 10% or more can provide better mortgage rates.

2. Income and Expenses: Use a budget planner to assess your monthly income against your expenses. This will help you understand how much you can afford in monthly mortgage repayments.

3. Credit Score: Lenders will evaluate your credit score to determine your mortgage eligibility. So it’s important to have a good credit score, and you should work on it if required.

4. Mortgage Options: Speak to a mortgage advisor to understand different types of mortgages, such as fixed-rate, variable-rate, and help-to-buy schemes.

Getting a Mortgage Agreement in Principle

A Mortgage Agreement in Principle (AIP) is a statement from a lender indicating how much they’ll likely lend you. You will be a more attractive buyer with an AIP as it shows sellers you’re serious and financially prepared.

Deciding What You Want

Before you start viewing properties, it’s essential to know what you’re looking for. Consider the following factors:

1. Location: Proximity to work, schools, public transport, and amenities are key. Research neighbourhoods to find the best fit for your lifestyle.

2. Property Type: Decide whether you want a flat, terraced house, semi-detached, or detached property. Each has its pros and cons.

3. Must-Haves: Make a list of non-negotiables, such as the number of bedrooms, garden size, and parking facilities.

4. Future Proofing: Consider your future needs. Are you planning to start a family? Do you need space for a home office?

Starting the Property Search

With a clear idea of what you’re looking for, you can begin your property search. Here are some tips:

1. Use Online Portals: Websites like Rightmove, Zoopla, and OnTheMarket are excellent starting points. Set up alerts to get notified of new listings that meet your criteria.

2. Visit Estate Agents: Register with local estate agents who can provide insights into the market and inform you of new properties before they’re listed online.

3. Attend Viewings: Don’t rush this part. Visit several properties to get a feel for what’s available in your price range.

Making an Offer

Once you find a property you love, it’s time to make an offer. Here’s how to approach it:

1. Research: Check the selling prices of similar properties in the area to gauge a fair offer.

2. Negotiate: Don’t be afraid to negotiate. The starting point is most usually the asking price.

3. Conditions: You might include conditions in your offer, such as the inclusion of certain fixtures or a specific moving date.

The Legal Process

If your offer is accepted, the legal process begins. You’ll need a solicitor or licensed conveyancer to handle the legalities. Here’s what to expect:

1. Conveyancing: This is the legal transfer of property ownership. Your solicitor will handle this, including conducting searches, dealing with the Land Registry, and transferring the funds.

2. Surveys and Inspections: Arrange for a property survey to check for structural issues. There are different types of surveys, from basic condition reports to full structural surveys.

3. Mortgage Finalisation: Once the survey is complete and satisfactory, your mortgage can be finalised.

4. Exchange of Contracts: This is when the sale becomes legally binding. You’ll pay your deposit at this stage.

5. Completion: On the agreed completion date, the remaining money is transferred, and you receive the keys to your new home.

Moving In

Moving day can be hectic, but planning can ease the stress:

1. Hire a Removal Company: Book a reliable removal company well in advance. Discover the best deals by getting quotes from multiple companies.

2. Pack Strategically: Label your boxes by room and keep essential items accessible.

3. Notify Utilities and Change Address: Inform your utility providers of your move date and update your address with banks, the DVLA, and other important institutions.

Settling In

Get settled. Introduce yourself to the neighbours, familiarise yourself with the local area, and really start to make the place your own.

Here are a few final tips:

1. Safety Checks: Make sure that your smoke alarms and carbon monoxide detectors are working, and make sure that you know where the gas and electricity meters are located.

2. Maintenance Plan: Keep a record of the smooth functioning of your new home with a maintenance schedule, complete with regular checks and seasonal tasks.

3. Personal Touches: Add personal touches to make the space feel like home. This can be from putting up family photos or redoing the decoration in your rooms.

Conclusion

Buying your very first home in the UK is most definitely a milestone, difficult and full of challenges but rewarding in the end. Such a philosophy guides you in understanding finances and knowing what you want to achieve from detailed research, and seeking professional advice that confidently helps you navigate the property market. Yes, the journey may have its hurdles, but in the end—owning your own home—the reward will be worth the effort. Welcome to your new chapter!

SEE ALSO: Conquer the Chaos: Hacks to Clean Your Home in Half the Time

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5 Health Benefits of Regular Pedicures

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5 Health Benefits of Regular Pedicures

There’s nothing quite like a pedicure to keep your feet looking and feeling their best, but did you know that pedicures do more than simply enhance the appearance of your feet? Many people don’t realize that regular pedicures can come with a wide range of health benefits that can promote the well-being of your feet, so here are some ways that your routine pedicure keeps both your toenails and feet in the best condition possible!

Smoother Skin

One of the biggest misconceptions about pedicures is that they only cater to and look after your toenails. While you’ll definitely be leaving each session with a fresh coat of nail polish, your pedicure can also do wonders for the health of your skin. Aside from trimming and shaping your nails and cuticles, you’ll notice that your nail technician also dedicates a few steps to the skin of your feet.

After inspecting your feet and looking for any issues or imperfections that may need to be addressed, your technician will work on an exfoliating scrub to remove any dead skin cells. This step may also be aided by a foot file, which can be used to buff away any calluses and other problem areas manually.

Softer Skin

After your nail technician addresses all the problem areas of your feet and removes any unwanted dead skin cells, he or she will often massage in a moisturizing product, such as lotion, cream, or butter, to ensure that your skin is properly moisturized. These products contain skin-loving ingredients that will ensure that your feet have everything they need to look and feel their best so that you can walk out of your pedicure with a renewed sense of confidence.

Healthier Nails

After your pedicure session, your nails will not only look better due to the fresh coat of nail polish, but they’ll also be healthier and stronger. This is because your nail technician takes their time to ensure that your nails are properly looked after through steps that include deep cleaning, nail trimming, nail filing, and cuticle care. All of these things work together to prevent issues like ingrown nails from occurring, all the while improving the appearance of your nails.

Increased Blood Circulation

While the specific steps included in your pedicure will depend on the beauty salon, most pedicures will have a massage step somewhere in the mix. One of the often overlooked benefits of these massages is the increased blood circulation, which can deliver more nutrients and oxygen to your feet and nails, promoting their health and appearance. Aside from that, better blood flow means reduced tension and soreness, as well as better distributed heat throughout your body.

Reduced Infections

A significant amount of dirt and bacteria can build up on your feet without you even realizing it, but pedicures can be a great way to prevent these from happening in the first place. The exfoliation step of a pedicure removes dead skin cells as well as all the debris that may have accumulated underneath, and the deep cleaning of your toenails and cuticles also gets rid of any impurities that may have slipped beneath them, which can stop infections from happening.

These are some of the many health benefits that you can look forward to at your next pedicure appointment. However, it’s worth noting that you need to book regular sessions to truly reap all the rewards. This can be difficult, especially when you don’t feel like driving to your nearest nail salon after a long day, but the good news is that you can enjoy the salon experience in the comfort of your own home with a home pedicure service.

SEE ALSO: Transfer Learning in Natural Language Processing

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Commercial Boiler Installation Services London

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Commercial Boiler Installation Services London

For businesses in the bustling city of London, having a reliable heating system is crucial. Whether you’re opening a new office, expanding your current premises, or simply upgrading an outdated system, commercial boiler installation services for businesses in London are essential to ensure your operations run smoothly and efficiently. Proper installation and maintenance of commercial boilers can make a significant difference in energy efficiency, cost savings, and the overall comfort of your workspace.

The Importance of Professional Installation

When it comes to installing a commercial boiler, professional expertise is paramount. Here’s why:

  1. Efficiency and Performance: Professional installation ensures that your boiler operates at peak efficiency, reducing energy consumption and lowering utility bills. A well-installed boiler can effectively meet the heating demands of your business without unnecessary energy waste.
  2. Safety: Commercial boilers are complex systems that require precise installation to operate safely. Professional installers adhere to stringent safety standards and regulations, minimizing the risk of accidents and ensuring the safety of your employees and premises.
  3. Compliance with Regulations: Commercial properties are subject to various building codes and regulations. Professional installers are well-versed in these requirements and ensure that your boiler system complies with all local laws and standards.
  4. Longevity and Reliability: Proper installation is critical to the longevity and reliability of your boiler. A professional installation can prevent common issues such as leaks, pressure problems, and system failures, ensuring that your boiler runs smoothly for years to come.

Key Considerations for Commercial Boiler Installation

When planning for a commercial boiler installation, several factors need to be considered:

  1. Type of Boiler: The type of boiler you choose will depend on your business’s specific needs. Options include gas boilers, oil boilers, and electric boilers, each with its own set of advantages. Consulting with a professional can help you determine the best choice for your business.
  2. Sizing and Capacity: The boiler’s size and capacity must match the heating demands of your commercial space. An undersized boiler will struggle to meet your needs, while an oversized one will lead to inefficiencies and higher costs.
  3. Location: The placement of your boiler affects its efficiency and accessibility for maintenance. Professional installers can help you choose the optimal location for your boiler.
  4. Integration with Existing Systems: If you’re upgrading or replacing an existing boiler, it’s essential to ensure compatibility with your current heating system. Professional installers can seamlessly integrate the new boiler with your existing setup.

Choosing the Right Installation Service

Selecting the right installation service provider is crucial to the success of your boiler installation project. Consider the following when making your choice:

  • Experience and Expertise: Look for a provider with a proven track record in commercial boiler installations. Experienced installers can handle the complexities of commercial systems and provide high-quality workmanship.
  • Reputation: Check reviews and testimonials from previous clients to gauge the provider’s reliability and customer satisfaction.
  • Comprehensive Services: Choose a provider that offers a full range of services, including installation, maintenance, and repair. This ensures that all your boiler needs are met by a single, trusted source.

In London, ROWLEN is a reputable name known for delivering top-notch commercial boiler installation services. Their team of experts is dedicated to providing efficient, safe, and compliant installations tailored to the unique needs of businesses.

Conclusion

Investing in professional commercial boiler installation services for businesses in London is essential for ensuring efficiency, safety, and long-term reliability. By choosing an experienced and reputable service provider like ROWLEN, you can rest assured that your heating system will be installed correctly and maintained to the highest standards. Proper installation not only enhances the performance of your boiler but also contributes to the overall comfort and productivity of your business environment.

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