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5 Tips to Promote Your Food Restaurant Business In Thailand

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Restaurant Business In Thailand

There are some ways through which you could promote your Food Restaurant Business in Thailand. Let’s see some of the key ways of promoting the Food Restaurant business in Thailand.

Let’s Begin!

  • Are you a food enthusiast?
  • Want to have your own business?

Thailand is a great place where you could have your own Food Restaurant. Who is not a fan of Thai food? The aroma and flavor of Thai food have conquered people across the world.

But if you want to conquer Thailand with the food you have, you need to chalk out a full proof plan of promotion.

Well, there are some websites where you will get facts and data. But you need some quality content.

So we are putting in some important Tips to promote Food and Restaurant Business in Thailand.

Mise En Plas (Procurement Of Ideas)

If you want to open your new business in Thailand, you need to have a comprehensive plan in place.

You need to have comprehensive knowledge and inputs regarding the country which will leverage your food restaurant business promotion.

So let’s procure some information, the core requirements to framing promotion plans, you know.

Restaurant Business And Food Service Industry In Thailand

The restaurant industry in Thailand has always been a bubbling forget economy. However, the food and restaurant Industry remains strong amidst ups and downs.

Thailand’s Cosmopolitanism has always fanned the restaurant industry to maintain moderate growth. And it’s not just words; let us provide some numbers.

The Accommodation and Food Service Industry in Thailand contributed approximately around 514.6 billion Thai baht to Thailand’s GDP. In that very year, the total GDP of the county was around 15. 6 Trillion Thai Baht. So the percentile share is thick and strong.

The cafes, bars, and restaurants performed well even when the economy was in the doldrums amidst the pandemic stagnancy. It manifests the high propensity of the Thai People.

Companies like Foodpanda, Grab food, Happyfresh, and others built a food delivery market of $1billion in 2020.

Experts have conjectured an undaunting growth forecast of 6% from 2017 to 2024. As recorded on June 21, around 73% of respondents suggested that they would be restaurant frequenters in six months.

So what’s the problem? The restaurant economy provides you with a good pedestal, where you have bright prospects of dow well as a potential restaurant owner.

Food Culture

Is it possible to run a food restaurant business if you do not have much of an idea regarding the food culture? It’s not. You need to have some basic ideas regarding Thai food culture.

If you have high food prices, Thai food and delicacies are definitely the gods and goddesses. Thai food has always arrested and enticed food enthusiasts across the globe.

Its (Thai food) footprint on the global culinary shores is extremely pronounced. Adorers often refer to Thai food as a canvas painted with food. They are so colorful, you know!

At the restaurants, several dishes are offered, including salads, stir-fries, barbecued meat or fish, and soup.

Thai people generally like to take single small bites using their spoons. However, the Non-Thai generally practice double dipping as the preferred dining etiquette when eating Thai food.

There are cooking schools running all around Thailand. That’s important when you consider the food restaurant business.

Now the Preparation (Promotion Tips)

Now that you have everything in place, the know-how on Economy and Food Culture, you are free to chalk out your promotion plan for your food restaurant business.

1. Basic Question

Before you start to chalk out your promotional, you need to answer these questions :

1. Who is Your Target Audience?

2. What kind of food is loved by Thai people across different age groups?

3. How are you going to attract them?

4. How do you create a loyal customer base?

In a research conducted in Thailand, around 45% of the people searched for “health food.”

This denotes that your Target customers are middle-aged people, above 30+. This group has more health concerns.

2. Priorities Of The Locals

This also highlights the lifestyle changes that are reflected in the lifestyle and priorities of Thai people. They are searching more for the Vegetarian Food (Roman and Reichel (2019).

Another important piece of information for you is that Thai chefs take pride in using local products and ingredients that are bio-diversified.

That is, they are procured from the local customers. So could attract local customs only through indigenous food culture and practices.

Remember, whatever food you serve, be mindful of the local touch; something alien will not work, be it food or economics. This is an important factor in the success of the food restaurant business.

3. Technology

Technology is an important element so far as the food business is concerned. You have all heard about 3D-printed food, a new culinary idea running all around.

Whatever you consider, is it hotels or restaurants, technology has been a great facilitator. Therefore you need to ensure that you bring the necessary technology into your system that arms your entire team.

4. Online Marketing

While you are opening a food restaurant business in Thailand, you need to oversee your Online Promotional Campaigns.

There are different Social Media platforms like Facebook, Instagram, Line, TikTok, and YouTube where you need to carry out extensive promotional Campaigns.

Your strategy must include online videos, running content, and others. Therefore it is quite clear that social media marketing is an important element in the entire scheme of things, remember.

5. Maintain Supply Chain

There are hundreds and thousands of restaurants operating in Thailand. Customers will look for persistent quality and timely supply.

To make your food restaurant business successful in Thailand, you must maintain a solid supply chain. Be vocal for whatever local- raw materials, food ingredients, suppliers. It will be beneficial in striking differences from your competitors.

Nice Food!

It can therefore be understood that you need to have a potent plan while you are thinking of running your food restaurant business in Thailand.

You need to behave thorough knowledge regarding the local Thai food practice and the whereabouts of the industries.

This is what will make your recipe (business plan) a huge hit!

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America’s French Fry King Sounds An Alarm

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fry

Americans are revolting against McDonald’s and other fast-food establishments. This is harming French fry suppliers like Lamb Weston.

Lamb Weston, North America’s largest manufacturer of french fries and a significant supplier to fast-food chains, restaurants, and grocery stores, is closing a production facility in Washington state. Last week, the company stated that it would lay off almost 400 employees, or 4% of its workforce, and temporarily shut down manufacturing lines in response to falling customer demand.

Lamb Weston (LW) shares have plummeted 35% this year.

fry

America’s French Fry King Sounds An Alarm

The potato giant is oversupplied at a time when demand is low. In recent years, restaurant prices have risen faster than grocery store prices, prompting shoppers to avoid fast-food establishments.

This move has had an impact on Lamb Weston because individuals are less inclined to prepare French fries at home. According to Lamb Weston, fast-food restaurants account for around 80% of all french fries consumed in the United States.

Fast-food restaurants, such as McDonald’s, are offering bargain menus to entice customers back. McDonald’s has introduced a $5 meal that contains a McDouble cheeseburger or a McChicken sandwich, small french fries, four chicken nuggets, and a small soft drink. However, these promotions are not benefiting Lamb Weston because customers are purchasing fewer portions of fries.

“Many of these promotional meal deals have consumers trading down from a medium fry to a small fry,” Lamb Weston CEO Thomas Werner stated during an earnings call last week.

Lamb Weston did not immediately reply to CNN’s request for comment.

McDonald’s, Lamb Weston’s largest customer, accounts for 13% of revenue. As McDonald’s goes, so does Lamb Weston.

fry

America’s French Fry King Sounds An Alarm

And McDonald’s is struggling. Sales at US restaurants open at least a year declined 0.7% last quarter compared to the same period a year ago, dragged down by fewer consumers visiting the brand.

Lamb Weston is also heavily exposed to other fast-food companies, according to analyst R.J. Hottovy of analytics firm Placer.ai, in a research note to clients last week.

Customer traffic to fast-food restaurants fell 2% last quarter and 3% the prior quarter compared to the same period last year, according to Lamb Weston.

SOURCE | CNN

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Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy

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lunchables

YouTube’s top stars have launched their competitor to Lunchables.

MrBeast, Logan Paul, and KSI are collaborating on a “groundbreaking new better-for-you lunch option” called Lunchly, combining all their goods into a single meal geared at their younger fans.

The all-in-one meal includes a bottle of Prime Hydration, a sports drink alternative founded by Paul and KSI that has grown in popularity; a Feastables milk chocolate bar created by MrBeast, a popular YouTube star with over 300 million subscribers; and one of three processed food options, including pizza, nachos, or turkey aand cheese with crackers.

lunchables

Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy

“Our ultimate goal has always been to offer not only high-quality products, but also healthier alternatives,” Lunchly cofounder Logan Paul stated in a press release. He also stated that the school lunch industry has been “dominated by Lunchables” since he was a child, and that it is “time to provide a better option for those looking for a convenient, healthier choice.”

Lunchly promises to be “healthier” since Prime contains more electrolytes than a Capri Sun in Lunchables, and Mr. Beast’s chocolate bar contains less sugar than a Kit Kat or Crunch bar.

Lunchly’s launch comes after Lunchable, owned by Kraft Heinz, announced a huge initiative last year to participate in school lunch programs. However, the company had to reformulate the components first to guarantee that the items met regulatory rules, which included incorporating fresh fruit into their meals.

Consumer Reports reported in 2024 that it recently studied the nutritional profiles of two Lunchables kits supplied in schools and discovered that they contain significantly more sodium than the Lunchables kits available in stores.

Logan Paul And MrBeast Have A Lunchables Competitor That They Say Is Healthy

Of course, KSI, Paul, and MrBeast know how to create brands, thanks partly to their devoted following. Despite government worries about the caffeine content of some of its drinks, Prime sales have risen, threatening industry leaders such as Gatorade and BodyArmor.

“Prime brings a youthful buying cohort that hasn’t had a lot pitched their way beyond traditional kids’ drinks,” Jeffrey Klineman, editor-in-chief of BevNet, previously told CNN. “Paul is significantly more intriguing to a 13-year-old than a juice box.”

SOURCE | CNN

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Beyond Soups and Stews: Unexpected Ways to Utilize Your 5 Litre Pressure Cooker

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Beyond Soups and Stews: Unexpected Ways to Utilize Your 5 Litre Pressure Cooker

Pressure cookers are very popular cooking utensils for preparing soups, stews, and tenderising meats in quick time. However, their versatility and uses go far beyond these traditional uses.

If you’re trying to use your 5 litre pressure cooker differently, you are at the right place, as we are going to explore unexpected and creative ways to use this essential kitchen utensil.

Infused oils and extract

You can use your pressure cooker to prepare infused oils and extracts. To do that, you have to put the herbs, spices, or citrus peels in a jar filled with oil or alcohol. Then, seal the jar and cook under low pressure for a short time to infuse the flavours uniformly.

By this method, you can extract intense flavours in a quick time as compared to what it takes through traditional infusion methods. You can also experiment with combinations like rosemary-infused olive oil or vanilla extract for baking.

Artisanal Curd Making

You can use your pressure cooker to prepare yoghurt. To do that you have to heat the milk to a proper and specific temperature, and then cool it down before adding yoghurt culture. After that, keep the mixture in jars, seal, and ferment in the pressure cooker with the use of the yoghurt setting. And yes, after that, you will have creamy, homemade yoghurt at a much lower cost than store-bought varieties. You can add up your yoghurt, various flavours and toppings for a healthy breakfast or snack option.

Quick pickling

You can also prepare quick pickles using your pressure cooker. For doing that combine the ingredients such as vinegar, water, salt, and your choice of vegetables or fruits in the cooker.

Now, after that, cook under pressure for a few minutes to infuse the flavours rapidly.

Once it is done and cooled, your quick pickles will be ready to eat and enjoy, giving a taste of tangy flavour to sandwiches, salads, or charcuterie boards. You can do this using different spices and herbs to prepare unique flavour profiles for your pickles.

Steaming vegetables and seafood

You can use your pressure cooker’s steaming capabilities to cook vegetables and seafood very easily and quickly. To do that, you have to place a steamer basket inside the cooker, add water, and put your ingredients.

Then, after that, cook under pressure for a few minutes to keep the nutrients intact and also get the perfect tenderness. From crisp-tender asparagus to succulent shrimp, the possibilities of preparing the dishes are many. You can add different flavours using aromatic herbs, spices, and citrus zest.

Homemade bread and desserts

You can amaze your family with freshly baked bread and delicious desserts that can easily be prepared in your pressure cooker. To do that, use the cooker as a makeshift oven by placing a trivet inside and also adding water to it.

After that, you have to place your bread dough or dessert batter in a heat-proof container, cover it, and then cook under low pressure. In very little time, you will get tender bread or delicious desserts without even messing up the kitchen. You can also try various other recipes like chocolate lava cake or savoury herb bread for a delightful treat.

One-pot pasta dishes

You can easily prepare one-pot pasta dishes that are cooked perfectly in your pressure cooker. To do that you have to combine pasta, sauce, vegetables, and protein in the cooker, and also remember to check and put enough liquid for cooking. Then, seal and cook under pressure for a few minutes. This will allow the flavours to get mixed beautifully.

And with this, from classic spaghetti marinara to creamy Alfredo, your pressure cooker can do it all. You can enhance your pasta with your favourite ingredients and garnishes.

Conclusion on a pressure cooker

Cooking indeed is a creative method. Do justice to your creative culinary spirit with your 5-litre pressure cooker. Bake bread, make homemade yoghurt, and make several main dishes as well as side dishes using a wide pressure cooker.

Impress everyone and yourself! Make the best out of your culinary instincts.

SEE ALSO: The Ultimate Guide to Choosing the Perfect LED Bathroom Mirror

Post Disclaimer

The above article is sponsored content any opinions expressed in this article are those of the author and not necessarily reflect the views of CTN News- Chiang Rai Times. For detailed information about sponsored content policy click here.

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