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Chiang Rai in the Media

Chirayu Isarangkul na Ayutthaya Promoter of His Majesty the King’s Sufficiency Economy Philosophy

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Crown Property Bureau director-general Chirayu Isarangkul na Ayutthaya is a vehement promoter of His Majesty the King's sufficiency economy philosophy, and claims it saved Thailand from the 2008 - 2009 global financial crisis and, more recently, the debt crisis in Europe.

 

In a keynote speech at a dinner party held last week by Chulalongkorn University’s Sasin Graduate Institute of Business Administration, Chirayu said the philosophy spread widely following the greed-driven Tom Yam Kung crisis in 1997. The crisis helped to limit the appetite of Thai financial institutions and business enterprises for risk-taking, and taught them to live within their means.

“Thailand’s relative prudence after the Tom Yam Kung crisis helped to push the country out of the economic downturn very quickly,” he said.

Chirayu is optimistic that Thailand will not fall back into its bad habits, given that the philosophy has taken firm root in the policies of leaders in its financial and economic sectors. Helping this is the initiative to expand the philosophy in a sustainable way, through education.

Recently, the Office of the Basic Education Commission signed a cooperation agreement with the Siam Commercial Foundation, Siam Commercial Bank and the Sufficiency Economy Research Project under the Crown Property Bureau, to move the sufficiency economy philosophy forward in educational institutes. These institutes will serve as learning centres of Sufficiency Economy in Education, in response to the needs and interests of educational administrators, teachers, students and local communities.

He said the sufficiency economy philosophy lay in three fundamentals: moderation, reasonableness and self-immunity. Together, they lead to balance and security and sustainability of life, society, environment and culture.

“We are trying to stimulate sufficiency-economy thinking at all levels, not just recounting the thinking. To make this work, school administrators, teachers and students have to be brought into the process,” he said.

Chirayu expressed dissatisfaction with politicians’ failure to adopt sufficiency economy principles and acting against the fundamentals to win votes. This has led to decades of unfavourable political results, he said. However, all will be encouraged to keep up with good work and lead others to good examples.

Chirayu said that by the end of this year, the number of schools serving as learning centres of Sufficiency Economy in Education would reach 9,999. As well as school administrators, teachers and students who adhere to the philosophy, the project hopes that the knowledge will spread to their families and communities. Eventually, he expects the philosophy to be taught effectively in all of Thailand’s 40,000 schools.

Sufficiency principles can also gain popular understanding through business means, such as the projects of the Mae Fah Luang Foundation at Doi Tung, in Chiang Rai province. Farmers at Doi Tung are working together in a social enterprise that sells their products around the country, and the local people are living within their own means, supported by their local products.

The Doi Tung Development Project is a holistic and integrated sustainable alternative livelihood.

In another session at the same Sasin-hosted event, Doi Tung Development Project’s chief development officer ML Dispanadda Diskul said the project’s main object was to help people in the farming community and raise their income through the shared ownership of a brand. Although the brand has not yet spread to global markets, the project has considerable accomplishments domestically.

Success, for a social enterprise, lies in its ability to deliver what the locals need, he said.

“We’re not giving what they’re not ready to take. Many knowledge programmes turn to waste if they don’t match the needs [of the people involved],” he said, citing the experience of projects under the Mae Fah Luang Foundation.

In this regard, he sees a difference between social enterprises and CSR projects undertaken by private companies.

“CSR is something like a social enterprise, but it’s a way of companies giving something back to society, while ours is getting people on their own feet.”

Nestle’s executive director for corporate affairs Noppadol Siwabutr said that at his company, the term “returning something to society” sounded bad, as it suggested that companies robbed people for profits.

He said that at Nestle, the principle of “shared value” had been adopted for sustainability of the business.

“CSR alone is a corporate strategy, but under “shared value”, everything must be integrated into the business process,” Noppadol said. “Nestle believes it is responsible for taking care of farmers around the world who supply raw materials to the global conglomerate. We don’t believe much in giving; we believe in sharing.”

By Achara Deboonme

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Chiang Rai in the Media

Three Must-Visit Places in Chiang Rai

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CHIANG RAI – Situated in the northern part of Thailand, Chiang Rai slips under the radar of tourists as the area is not as popular as its neighboring city Chiang Mai.

However, Chiang Rai actually offers one-of-a-kind attractions, varying from a majestic white temple to Akha tribe tradition, which cannot be found anywhere else.

Those wanting to know more about Chiang Rai may consult the list below:

Wat Rong Khun (White Temple)

Pha Mee village

 

Located in Mae Sai district, Pha Mee village is home to the Akha hill tribe. In the past, the village was known as an opium producer and conflict area. However, with the help from the late King Rama IX, Pha Mee has transformed into a peaceful village.

During Asean Travel Journo Camp – a nine-day trip organized by Thai Journalists Association and Thai AirAsia to commemorate the 50th anniversary of Association of Southeast Asian Nations – The Jakarta Post discovered that the tribe recently developed a community-based tourism program, allowing tourists to catch a glimpse of their daily lives through various activities.

By contacting local guides such as Local Alike or go to the Pha Mee directly, tourists can expect to learn about Akha hill tribe tradition, the village history, sample the local Arabica coffee or hop on the village’s giant swing.

Singha Park

Singha is recognized as a Thai beer producer. However, in Singha Park, visitors would not see brewery or the likes, but instead a picturesque oolong tea plantation.

Meanwhile, tucked inside the park, the Phu Phi Lom restaurant is ready to satisfy your taste buds with Northern Thai delicacies.

By Jessicha Valentina
The Jakarta Post

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Chiang Rai in the Media

Learning Akha hill tribe’s way of living in Pha Mee village

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Two villagers pulled my seat and I screamed at the top of my lungs as the cool breeze hits my cheeks.

 

 

CHIANG RAI – The Akha’s giant swing, located on the hill of Pha Mee village in Mae Sai district, Chiang Rai, Thailand, was made of woods, ropes and tire. No safety equipment was seen around the swing, only a villager controlling one rope on the side.

Our guide, who is also Local Alike sustainable tourism initiator, Bow Pongnin, ensured us the swing is safe, explaining that it has been a tradition in the village for men to remove the wooden seat and swing as high as they could to prove their manhood.

I felt excited when seeing Pongnin and two Akha natives hopped on the swing. After they were done, I raised my hand, wanting to try it too, of course with a seat on.

As I walked towards the giant swing, I could see the bear-shaped mountains, reminding me of Akha tribe community leader Pho Luang’s story that Pha Mee village’s name was derived from the shape.

I climbed the seat and hold on the rope tightly. Two villagers pulled my seat and I screamed at the top of my lungs as the cool breeze hits my cheeks. I tried to keep my eyes open to make sure I would not fall down the hill as well as to record the breathtaking views on my mind.

After a while, I asked the villager to stop the swing. I felt fortunate as I landed on the ground, fully intact.

The giant swing is not merely for entertainment, but a part of Akha tribe traditions I learned during Asean Travel Journo Camp, an event initiated by Thai Journalists Association and Thai AirAsia.

Though the appearance looked decent, the giant swing plays a crucial role in the life of Akha people, indigenous tribe living in the northern part of Thailand.

In addition to a place for the men to show their manhood, the giant swing’s area is a central spot during Akha’s New Year. In fact, it is considered sacred as visitors are not allowed to look back while entering the gate. “They believe it is going to give bad luck,” said Pongnin.

After trying the giant swing, Pongnin and Pha Mee Community Tourism Enterprise vice president Phakakarn Rongpracharat brought us to a wooden lodge, explaining the community relationship with Thailand former King Rama IX.

Nowadays, Akha tribe grows coffee for a living. However, it was not always the case. Back in the early 1970s, the villagers produced opium to make ends meet.

Opium production was not the only issue. Pha Mee village is located a stone’s throw away from Myanmar border and conflicts happened frequently, making some of the villagers wanted to move from the area.

Fortunately, with the help of King Rama IX, Pha Mee has become a livable peaceful village. The King was said to study the area and suggest them to grow coffee, a tradition they still keep up to this day.

Though peace has come to the village, some people still associated Pha Mee with drugs.

To change the negative image and promote the village, 30 members of the community worked hand-in-hand to develop community-based tourism program, starting from October last year.

Before landing on the giant swing, this tourism community brought us to catch a glimpse of their daily lives through several activities, such as weaving, making local snack, homecoming tradition and trying Akha traditional clothing that includes a five-kilogram silver headpiece. These activities were designed for tourists to learn more about their culture.

Rongpracharat told The Jakarta Post that they enjoy hosting people. “At first we did not have any idea how to start [the community-based tourism], but with the help from several organizations, such as AirAsia and Local Alike, they started to understand it,” she said.

She added that tourism activity had become one of the ways to preserve the tradition.

“Time has changed. Sometime, the children feel shy to wear their traditional Akha clothing. [Since we started the tourism program] the children began to feel proud [to wear the traditional clothing],” she explained.

After the entire activities were done, the community sent us back to our vans. We bid goodbye and, surprisingly, I felt a bit melancholy. In less than 12 hours, this community not only made me understand their traditions, but their hospitality made me, temporarily at least, feel as a part of them.

Jessicha Valentina
The Jakarta Post

 

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Chiang Rai in the Media

How to Spend a Weekend in Chiang Rai

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Chiang Rai is often compared to what Chiang Mai was like years ago before tourism boomed and saturated the local community. This Northeast Thailand gem sits within the heart of the Golden Triangle just a mere few hours from the borders of Laos and Myanmar and a scenic four hour bus ride through Doi Luang National Park from Chiang Mai.

Out of the way for most travelers, Chiang Rai has remained unspoiled by the robust influx of tourism. It boasts contemporary Asian urban flair with an artistic and hippie-esque ambiance while retaining Thai authenticity. I set down roots in Chiang Rai after backpacking around Southeast Asia for five months. You can get a taste of the small town expat life here and how the expats and locals have peacefully integrated, living side by side in harmony.

Before I moved to Chiang Rai, a spontaneous weekend visit while traveling was enough to make me fall in love with its quirky charm and creative vibes. What does a weekend in Chiang Rai look like? Sit back, close your eyes and take my hand. Let’s go on a Chiang Rai adventure.

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First, we travel there on the back of an elephant…

Just kidding folks, I know riding elephants is a touchy subject; Chiang Rai has its own international airport if you’d rather fly. The popular option is to travel by bus from Chiang Mai. Purchase your ticket at the Green Bus counter in Arcade Bus Station. They have regular buses leaving throughout the day.

Transportation Tip: Renting a motorbike for the weekend allows the most freedom, but if you want to get around using local transportation, take the blue songthaews for 20-30 baht 50 cents- $1) per person.

WAKE UP. We’re in Chiang Rai! Let’s find a place to stay…

The bus station in Chiang Rai is located in the heart of the city center. You can find plenty of accommodation options at reasonable prices, whether you seek a dorm, guesthouse or hotel room. Here are my top recommendations:

Friends House Chook Dee: This is my ultimate hostel recommendation, conveniently located in the city center, just a 10 minute walk to the bus station. Chook Dee isn’t your typical Thailand hostel. The crew that runs the place have made it into a chill hangout where friends- whether local Thai regulars, expat regulars or backpackers gather to relax, drink and kick it. There are dorm and private rooms available.

Chian House: It’s tricky to find this teak wood Lanna style abode-turned-guesthouse, because it’s tucked away in a Thai neighborhood. There are soi dogs roaming the street, children playing, neighbors gossiping outside their homes and stores or they’re enjoying beers while watching football on TV. Chian has a quirky pack of guests- some are long term travelers, expats or weekenders. Nevertheless, everyone is family! They offer some tasty Thai and western fare enjoyed community style in the evening, a swimming pool and private rooms and bungalows.

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I’m hungry, let’s eat

The dining options in Chiang Rai are diverse and delicious. Coconuts Bar may look like just a…well, bar…but you’d never guess that their curries are out of this world. The Panang curry is the best I’ve savored thus far, or any of the indian curries for that matter.

For both Thai and western dishes, especially brunch, Chivit Thamma Da is a MUST. Dress cute and bring your camera because the setting is like something out of a fairy tale. Sit outside the rustic, shabby chic style farmhouse along the tranquil Kok River and dig into their smoked salmon benedict on crispy potato pancakes. For dinner, get lost in the aromatic flavors of the North Thai pork curry and don’t forget to indulge in a creamy slice of homemade lemon cheesecake.

If you want some super tasty, cheap local Thai food then you need to visit this family run establishment. The khao man gai (chicken and rice) and tom yum soup are superb, all for around 40 baht ($2) a dish.

It’s Friday night, time to dance

Chiang Rai nightlife isn’t overrun by backpackers, elephant pants and face paint. On Jetyod Road, there is a string of bars with a mix of expats and locals. Peace House is a favorite for live music on Friday nights, where talented reggae band Croissant fills the air with the sweet sounds of Pink Floyd and Bob Marley. Peace House is as laid back as it gets, with a beautiful sitting garden for guests to enjoy drinks and socialize.

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Let’s get out and explore

Chiang Rai is best known for the White Temple and Black House. Nationally recognized Thai artists showcase their eclectic architectural styles with earthbound renditions of heaven and hell.

If sightseeing isn’t your jam, nature reigns supreme on the city outskirts. Drive a motorbike into the mountains past rice paddies and trek through misty jungle to cleanse yourself in one of many gushing waterfalls. In Mae Salong the sprawling tea plantations offer breathtaking panoramic shots and just a couple of hours away, climb up into the heavens, where the village Phu Chi Fa sits far from the rest of the word. Wake early and witness a stunning sunrise from above the clouds.

Or, we can do some shopping

Saturday walking street in Chiang Rai isn’t a night market filled with cheap knock offs and Chang tank tops. The market is a weekend pastime enjoyed by the Thai community and visitors alike. City center streets are blocked off every Saturday evening and it seems like everyone in Chiang Rai is there. A Thai band plays traditional music (not 90s English covers) while Thais old and young enjoy dancing around the stage.

You’ll find one-of-a-kind arts and crafts for sale that you won’t see in other markets, and Chiang Rai is a thrifters paradise for trendy second hand clothing at cheap prices. I bought a dope pair of overalls for only 100 baht ($3)! The food vendors are plentiful, offering every Thai delicacy imaginable. Try the spicy som tum (papaya salad), North Thailand sausage and the small pancakes stuffed with tasty fillings such as Thai custard and fruit.

Courtney Lambert Travel writer and adventurer with the Huffington Post

Want to learn more about my travels through Southeast Asia? Visit her travel blog: A Great Perhaps

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