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Big Data Impacting Customer Acquisition with Social Media Marketing

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Big Data Impacting Customer Acquisition with Social Media Marketing

The advent of the internet and increased social subscription has become a crucial thing for big data businesses and marketers to reach their potential customers. Social media is now an integral and decisive part of the daily life of millions of people. Social media is no more just a communication platform to connect with others, but it has become a critical live business communication channel too.

Lately, with big data emerging at an unprecedented speed, social media marketing has now reached new heights, and within the next couple of years, the volume of big data in business practices is expected to cross 50 trillion gigabytes. With such a huge volume of relevant data made available, marketers should be prepared to use this effectively to get insightful input to frame their social media strategies for better reach and returns.

All the data, including photos, videos, likes/dislikes, statuses by the users on social media platforms, will provide insightful and actionable information about their whereabouts, demographics, and interests in a big way. Businesses and marketers can utilize this information in many ways and analyze it to gain a competitive advantage over the competitors.

Big data can play a crucial role for marketers to plan their social media campaigns by having all the fundamental and technical analysis data about potential customers and ways to approach them. This post will try to throw some light into big data applications in social media marketing and explore some real-time cases.

Personalization of marketing

As we know, big data can be used to ensure optimum personalization based on the tastes and interests of individual customers. With this, brands will be able to approach their potential customers in a customized way that each gets a personalized feel while interacting with products and services they need.

Big data can offer in-depth insights through historic behavioural analysis and insights, thereby understanding the audience well and creating a custom-tailored communication to them. This can also enhance retention and help elevate the trust element.

Using big data analysis, it can be easier for the brands to display personalized ads to the users by exactly addressing their needs and interests and thereby offering a focused and non-obtrusive experience. These targeted advertisements can be custom tailored based on the users’ social media posts, their likes marked on other posts, what content they used to watch, etc.

These personalized ads make it easier for marketers to solidify their customer relations over social media, reach new customers, and convert them into business.

Big Data analytics for customer acquisition and customer retention

As we discussed, the customer is considered to be the most crucial asset for any business. The usage of big data effectively will let the businesses keep a close track of the customers based on their activity patterns and general market trends.

Customer behaviour analysis can give significant insight to introduce programs for trust and loyalty building. The more data business marketers get about their customers, the more trends and patterns you can identify from those.

Having this hand will make it easy to understand the client’s need in market trends and release targeted ads to individuals. With a foolproof big data analytics method in place, marketers will be able to provide critical insights to optimize customer acquisition and retention. When it comes to maintaining customer data effectively for optimum utilization, remote database service providers like RemoteDBA.com can be of help.

A real-time example of big data usage of customer acquisition

Next, let us explore a real-life example of the usage of big data analytics used by Coca-Cola for customer retention. In 2015, Coca-Cola worked on strengthening its big data strategy. To initiate this, they built a digital loyalty program at the first point.

The managing editor of ADMA interviewed the data strategy director of Coca-Cola. This interview unveiled the fact that big data analytics is the major driver of the customer retention campaign of Coca-Cola. This interview unveiled the following facts.

Data is a crucial part of Coca-Cola’s marketing strategies and product development strategies. Consumers share their opinions through various channels, including social media networks, which helps the marketers and product designers directly listen to the actual customers.

Consumers have the scope of sharing their feedback and opinion through phone or social networks. Data helps Coca-Cola to build relevant and customized content for several types of audiences. The company thereby focused on creating advertising content that speaks specifically to the individual customer by addressing their special needs and challenges.

For example, some people may be fond of music whereas some others may be sports enthusiasts. So, the customer ads should effectively touch these tastes to get on to the consumer’s head and think positively about the brand. This is what Coca-Cola leveraged in its business marketing model.

Effective engagement decisions

After many years of careful consideration, advertising and marketing technologies are now able to go hand in hand with big data). With the ability to do more sophisticated analysis, advertising can be customized for each consumer, with a wide range of combinations available.

In fact, big data analysis is not a standalone process by considering the online activities, but these can also monitor the POS transactions, detecting dynamic changes in the consumer market, active and passive interests of the consumers, etc.

Big data will also let the marketers be focused and identify social media trends from time to time and gain actionable insights. These insights can be used to derive effective engagement decisions as to which user groups would like to do social media interactions, who would like to get marketing emails, etc. Is it also easier to keep track of different demographics and decide which social media channels to focus on the most?

Overall, the business can now easily understand market sentiments as a whole and special individual interests through big data, which will enable them to derive winning strategies. Instead of simply relying on past performance and historical data to assume what improvements may be needed, big data will help in making more insightful and informed decisions to meet the consumer needs and expectations.

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PepsiCo Reduces Revenue Projections As North American Snacks And Key International Markets Underperform.

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(VOR News) – In the third quarter of this year, Pepsi’s net income was $2.93 billion, which is equivalent to $2.13 per share. This was attributed to the company.

This is in stark contrast to net income of $3.09 billion, which is equivalent to $2.24 per share, during the same period in the previous year. The company’s earnings per share were $2.31 when expenses were excluded.

Net sales decreased by 0.6%, totaling $23.32 billion. Organic sales increased by 1.3% during the quarter when the effects of acquisitions, divestitures, and currency changes are excluded.

Pepsi’s beverage sales fell this quarter.

The most recent report indicates that the beverage and food sectors of the organization experienced a 2% decline in volume. Consumers of all income levels are demonstrating a change in their purchasing habits, as indicated by CEOs’ statements from the previous quarter.

Pepsi’s entire volume was adversely affected by the lackluster demand they encountered in North America. An increasing number of Americans are becoming more frugal, reducing the number of snacks they ingest, and reducing the number of times they purchase at convenience stores.

Furthermore, Laguarta observed that the increase in sales was partially attributed to the election that occurred in Mexico during the month of June.

The most significant decrease in volume was experienced by Quaker Foods North America, which was 13%. In December, the company announced its initial recall in response to a potential salmonella infection.

Due to the probability of an illness, the recall was extended in January. Pepsi officially closed a plant that was implicated in the recalls in June, despite the fact that manufacturing had already been halted.

Jamie Caulfield, the Chief Financial Officer of Pepsi and Laguarta, has indicated that the recalls are beginning to have a lessening effect.

Frito-Lay experienced a 1.5% decline in volume in North America. The company has been striving to improve the value it offers to consumers and the accessibility of its snack line, which includes SunChips, Cheetos, and Stacy’s pita chips, in the retail establishments where it is sold.

Despite the fact that the category as a whole has slowed down in comparison to the results of previous years, the level of activity within the division is progressively increasing.

Pepsi executives issued a statement in which they stated that “Salty and savory snacks have underperformed year-to-date after outperforming packaged food categories in previous years.”

Pepsi will spend more on Doritos and Tostitos in the fall and winter before football season.

The company is currently promoting incentive packets for Tostitos and Ruffles, which contain twenty percent more chips than the standard package.

Pepsi is expanding its product line in order to more effectively target individuals who are health-conscious. The business announced its intention to acquire Siete Foods for a total of $1.2 billion approximately one week ago. The restaurant serves Mexican-American cuisine, which is typically modified to meet the dietary needs of a diverse clientele.

The beverage segment of Pepsi in North America experienced a three percent decrease in volume. Despite the fact that the demand for energy drinks, such as Pepsi’s Rockstar, has decreased as a result of consumers visiting convenience stores, the sales of well-known brands such as Gatorade and Pepsi have seen an increase throughout the quarter.

Laguarta expressed his opinion to the analysts during the company’s conference call, asserting, “I am of the opinion that it is a component of the economic cycle that we are currently experiencing, and that it will reverse itself in the future, once consumers feel better.”

Additionally, it has been noted that the food and beverage markets of South Asia, the Middle East, Latin America, and Africa have experienced a decline in sales volume. The company cut its forecast for organic revenue for the entire year on Tuesday due to the business’s second consecutive quarter of lower-than-anticipated sales.

The company’s performance during the quarter was adversely affected by the Quaker Foods North America recalls, the decrease in demand in the United States, and the interruptions that occurred in specific international markets, as per the statements made by Chief Executive Officer Ramon Laguarta.

Pepsi has revised its forecast for organic sales in 2024, shifting from a 4% growth rate to a low single-digit growth rate. The company reiterated its expectation that the core constant currency profitability per share will increase by a minimum of 8% in comparison to the previous year.

The company’s shares declined by less than one percent during premarket trading. The following discrepancies between the company’s report and the projections of Wall Street were identified by LSEG in a survey of analysts:

SOURCE: CNBC

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Old National Bank And Infosys Broaden Their Strategic Partnership.

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Old National Bank And Infosys Broaden Their Strategic Partnership.

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Infosys

(VOR News) – Old National Bank, a commercial bank with its headquarters in the Midwest, and Infosys, a firm that specializes in information technology, have recently entered into a strategic expansion of their link, which has been in place for the past four years.

This expansion is more likely to take place sooner rather than later, with the likelihood being higher.

For the purpose of making it possible for Old National Bank to make use of the services, solutions, and platforms that are offered by Infosys, the objective of this expansion is to make it possible for the bank to transform its operations and processes through the application of automation and GenAI, as well as to change significant business areas.

This lets the bank leverage Infosys’ services, solutions, and platforms.

Old National Bank Chairman and CEO Jim Ryan said, “At Old National, we are committed to creating exceptional experiences for both our customers and our fellow employees.”

This statement is applicable to Old National Bank. Infosys is carefully managing the business process innovations that it is putting us through, putting a strong emphasis on efficiency and value growth throughout the process to ensure that it is carried out efficiently.

This is a routine occurrence throughout the entire operation. Because of Infosys’ dedication to our development and success, we are incredibly appreciative of the assistance they have provided.

Old National has been receiving assistance from Infosys in the process of updating its digital environment since the year 2020, according to the aforementioned company.

Ever since that time, the company has been providing assistance. The provision of this assistance has been accomplished through the utilization of a model that is not only powerful but also capable of functioning on its own power.

Infosys currently ranks Old National thirty-first out of the top thirty US banks.

This ranking is based on the fact that Old National is the nation’s largest banking corporation.

It is estimated that the total value of the company’s assets is approximately fifty-three billion dollars, while the assets that are currently being managed by the organization are valued at thirty billion dollars.

Dennis Gada, the Executive Vice President and Global Head of Banking and Financial Services, stated that “Old National Bank and Infosys possess a robust cultural and strategic alignment in the development, management, and enhancement of enterprise-scale solutions to transform the bank’s operations and facilitate growth.”

This remark referenced the exceptional cultural and strategic synergy between the two organizations. Dennis Gada is the one who asserted this claim. This was articulated explicitly concerning the exceptional cultural congruence and strategy alignment of the two organizations.

We are pleased to announce that the implementation of Infosys Topaz will substantially expedite the transformation of Old National Bank’s business processes and customer service protocols. We are exceedingly enthusiastic about this matter. We are quite thrilled about this specific component of the scenario.

Medium-sized banks operating regionally will continue to benefit from our substantial expertise in the sector, technology, and operations. This specific market segment of Infosys will persist in benefiting from our extensive experience. This phenomenon will enable this market sector to sustain substantial growth and efficiency benefits.

SOURCE: THBL

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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

States Sue TikTok, Claiming Its Platform Is Addictive And Harms The Mental Health Of Children

Qantas Airways Apologizes After R-Rated Film Reportedly Airs On Every Screen During Flight

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American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

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water

The largest regulated water and wastewater utility company in the United States stated Monday that it had been the target of a cyberattack, forcing the company to halt invoicing to consumers.

water

American Water, The Largest Water Utility In US, Is Targeted By A Cyberattack

American Water, based in New Jersey and serving over 14 million people in 14 states and 18 military facilities, said it learned of the unauthorized activity on Thursday and quickly took precautions, including shutting down certain systems. The business does not believe the attack had an impact on its facilities or operations and said employees were working “around the clock” to determine the origin and scale of the attack.

water

The corporation stated that it has alerted legal enforcement and is cooperating with them. It also stated that consumers will not be charged late fees while its systems are unavailable.

According to their website, American Water operates over 500 water and wastewater systems in around 1,700 communities across California, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Maryland, Missouri, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

SOURCE | AP

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